Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
Chapter 14: Research Results in Print and Online:
Writing and Presenting for Scholarly and Other Publics
Test Bank
Multiple Choice
1. Adapting scholarly research reports to the needs of news media means
______.
a. answering the “so what?” question
b. writing to scholarly style
c. ensuring that all details of the research get reported
d. explaining the theory behind the research
2. Poster sessions at scholarly conferences basically involve ______.
a. providing a formal written report
b. summarizing research on a display panel
c. 15-minute oral presentations
d. a panel of speakers
3. Scholarly researchers make their research results public through all EXCEPT
______.
a. journal articles
b. conference presentations
c. poster papers
d. unidentified blogs
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
4. Professional reports have a basic structure of ______.
a. introduction–body–index
b. table of contents–body–conclusion
c. introduction–body–conclusion
d. introduction–executive summary–appendices
5. By accurately citing all the sources used in your research, you do all EXCEPT
______.
a. help other scholars
b. give the authors whose work has helped you the courtesy of public
recognition.
c. avoid issues of plagiarism
d. violate ethical standards
6. Research reports written for interest groups emphasize ______.
a. results, conclusions, and costs of the study
b. results, costs of the study, and relevance to the group
c. costs of the study, conclusions and relevance to the group
d. results, conclusions, and relevance to the group
7. Which one of the following is NOT a guide for writing in scholarly style?
a. MLA
b. APA
c. APM
d. Chicago
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
8. Which of the following writing styles does NOT use author’s first and last
names in referencing them?
a. MLA
b. APA
c. Chicago
d. AP
9. Ways of ensuring that published scholarly research is credible and
professional are ______.
a. systematic reporting of research questions, background literature, methods,
and sampling
b. self-publishing
c. research funding from credible funding sources
d. funding through corporations
10. Three ways of ensuring that published research is credible and professional
are ______.
a. systematic reporting of all aspects of the study, the peer review process, and
review by experienced news editors
b. systematic reporting of all aspects of the study, the peer review process, and
disclosure of any of the researcher’s biases
c. funding from credible sources, systematic reporting of all aspects of the study,
and disclosure of any of the researcher’s biases
d. funding from credible sources, the peer review process, and review by
experienced news editors
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
11. To disseminate scholarly research findings widely, researchers might write
for all EXCEPT ______.
a. scholarly journals
b. conference presentations
c. news media
d. unnamed blogs
12. The typical scholarly journal in communication is published ______.
a. weekly
b. monthly
c. quarterly
d. twice a year
13. Style and voice in scholarly writing are functions of all EXCEPT ______.
a. editorial guidelines of the publication the author is writing for
b. the author’s personal writing style
c. the nature of the research reported
d. the statistical tests run
14. Which of the following is NOT a news determinant?
a. relevance
b. timeliness
c. proximity
d. cost of delivery
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
15. ______ include charts, illustrations, photos, diagrams, and text.
a. News reports
b. Results
c. Infographics
d. Slides
16. ______ allow the publication and archiving of content that cannot be
presented via traditional print media.
a. Websites
b. Blogs
c. Podcasts
d. Webinars
True/False
1. Professional reports have a basic structure of introduction–body–conclusion.
2. Scholarly reports have a basic structure of introduction–body–conclusion.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
3. Adapting scholarly research reports to the needs of news media means
answering the “what’s in it for us?” question and writing in news media style.
4. All research writings involve making decisions on what is reported and how it
is reported.
5. If you rigorously follow a style guide such APA, MLA, or Chicago, you will NOT
need to make any decisions about what aspects of your research to report.
6. Publication is the way scholars engage in formal conversation with one
another.
7. One problem with writing research results for news media is that research
details get dropped.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
8. Accounts of communication research become more and more specific as they
“move” from the original scholarly journals to popular media.
9. According to APA, you should always mention participant race, even if it is
irrelevant to the study.
10. Research reports written for interest groups emphasize results, conclusions,
and relevance to the reader.
11. Research reports for a corporate audience should always have a full
scholarly literature review.
12. Scholarly reports must always be written in the passive rather than the active
voice.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
13. Editorial review of a research report includes soliciting the opinions of other
scholars that the research meets scholarly standards.
14. Published scholarly articles are often something of a collaborative process
among authors, reviewers, and editors.
15. In publishing, the term format refers to the standardized headings and style
that each publication uses.
16. House style refers to the common editorial style shared by all scholarly
publications.
17. Identifying the audiences for your research will tell you how best to present
the voices of your research participants.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
18. Your research might interest news media if it answers the “what’s in it for
me?” question.
19. Scholarly writing precludes researchers documenting their personal biases,
impressions, and opinions.
20. PowerPoint has been praised for its false simplicity.
21. Accounts of communication research become less and less specific as they
“move” from original scholarly articles to popular media.
22. Style guides such as APA, MLA, and Chicago give guidance on how to
choose your method for scholarly research.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
23. The exact style and format of your final research report will be determined by
your personal preference.
24. Interest groups and news media will be interested in your research even if it
is obscure.
25. Research reports written for scholarly groups emphasize results, conclusions,
and relevance to the reader more than the theory behind the research.
26. Research reports written for scholarly groups emphasize the theory behind
the research.
27. For observational studies, it is essential to note your relationship to
participants.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
28. Every scholarly journal allows authors to choose their specific citation style.
29. Both Google slides and PowerPoint are slideware.
30. Screen sharing can be used in webinars.
31. Chicago style is required for every scholarly journal publishing
communication research.
Essay
1. Outline the basic structure of a scholarly research report and explain why each
part is important to a scholarly audience.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
2. Outline the basic structure of a research report written for a nonscholarly
interest group and explain how this differs in structure and style from a research
report written for scholarly readers.
3. Explain briefly what is meant by a poster session at a scholarly conference.
4. Explain how writing a scholarly research paper can limit the extent to which
potentially interested publics will know about the research.
5. Discuss the extent to which writing a news release based on a scholarly
research project is an ethical decision and how well or how much your readers
should be informed.
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
6. Discuss whether journalists have a responsibility to cite the original scholarly
research paper and literature they are reporting on so that interested readers and
viewers can read the original research.
7. Discuss, with examples, whether the scholarly research reports can ever be or
should ever be objective.
8. Explain the concept of voice in scholarly writing.
9. What approaches would be best for explaining scholarly research to other
researchers in the same interest area?
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
10. How could scholarly research best be explained and presented to news
media?
11. Style guides suggest that there is one best way to present research results.
Explain why this might or might not be true.
12. What are the differences between panel presentations and poster papers at
an academic conference?
Instructor Resource
Treadwell and Davis, Introducing Communication Research: Paths of Inquiry, 4e
SAGE Publishing, 2020
13. Briefly explain how the Internet has changed how we disseminate research.