56.
Which of the following best illustrates a proposal?
57.
Which of the following qualifies as a proposal?
58.
Which of the following is true about proposals?
59.
Which of the following is an example of an internal proposal?
60.
Which of the following is an example of an internal proposal?
61.
Which of the following is an example of an external proposal?
62.
Which of the following is an example of an external proposal?
63.
Which of the following statements is true of solicited and unsolicited proposals?
64.
The primary means by which organizations solicit proposals is the RFP. RFP stands for
65.
Which of the following applies
not
only to proposals but also to all other types of
messages?
66.
At the beginning of any unsolicited proposal, it is important to
67.
Consider the following statement which is a part of a proposal:
“By accepting the proposal, you will have not only saved $1,500 off the standard price but
also taken the first step toward a more efficient, productive organization.”
This statement primarily focuses on the
68.
Presenting information on matters such as the qualifications of personnel, success in
similar cases, the adequacy of equipment and facilities, operating procedures, and
environmental consciousness is necessary to
10–52
69.
When _____ a proposal, you should consider urging or suggesting the desired action.
Short Answer Questions
70.
Differentiate tangible rewards from intangible rewards.
71.
What is scenario painting? Compose a message for a product or service of your choice by
using this technique.
72.
Define the common-ground persuasion technique and give a brief example.
73.
Why are sales messages considered a controversial area of business communication?
How has the widespread use of emails added to the controversy?
74.
Explain the main types of appeals used in sales messages. Give an example for each type
of appeal.
75.
How can you get readers to open your sales letter? Your email sales message?
76.
Explain how to request action at the end of a sales message.
77.
Define integrated marketed communications and explain how you might use this
technique in an email.
78.
What is the main difference between proposals and reports? Explain the approach to take
when writing unsolicited proposals.
10–59
79.
List the eight topics that are commonly covered in proposals.