Potter, Introduction to Media Literacy
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Chapter 1: Test Bank
1. Users of YouTube upload new video in the following amount:
@ Answer Location: Our Message-Saturated Culture; Learning Objective: 1
a. More than 700 hours each year
2. The rate of production of media messages is growing at an accelerating rate because
@ Answer Location: Growth Is Accelerating; Learning Objective: 1
a. there are more people producing and sharing information than ever before.
3. Approximately how many Internet users are there?
@ Answer Location: Growth Is Accelerating; Learning Objective: 1
4. Approximately how many photos are uploaded to Facebook each day?
@ Answer Location: Growth Is Accelerating; Learning Objective: 1
a. 100,000
5. Today, primary media usage is from
@ Answer Location: High Degree of Exposure; Learning Objective: 1
d. DVDs and computer.
6. The fastest growing area of media exposure is
@ Answer Location: High Degree of Exposure; Learning Objective: 1
a. TV.
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7. If you wanted to read all of the pages currently on the World Wide Web, it would take you
approximately
@ Answer Location: Coping; Learning Objective: 1
8. The average young person (8–18 years) is exposed to about 8 hours of media messages a day
but accomplishes that in under 6 hours of media usage a day. This is due to
d. All of the above
9. Tying your shoe, typing, and playing a song on the piano are all examples of
d. direct exposure.
10. Automatic routines
d. All of the above
11. When we put our minds on “automatic pilot” with regard to the media, it means
@ Answer Location: Automatic Routines; Learning Objective: 2
a. we like to fly from one website or channel to another.
12. Which of the following is true about consuming media in a state of automaticity?
@ Answer Location: Automatic Routines; Learning Objective: 2
a. Its short-term advantages outweigh its long-term disadvantages.
13. When you do a search with the Google search, top choices are selected with the aid of
@ Answer Location: Advantages and Disadvantages; Learning Objective: 2
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a. the information overload.
14. What are the filtering algorithms of the media guided by?
@ Answer Location: Advantages and Disadvantages; Learning Objective: 2
d. All
15. When we rely too much on automatic routines
@ Answer Location: Advantages and Disadvantages; Learning Objective: 2
d. we become too price conscious.
16. For the majority of individuals, who programs the computer code that governs our automatic
media routines?
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
a. Parents
17. The process of socialization involves
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
18. The mass media continually reinforce certain behavioral patterns of exposure
@ Answer Location: Programming Automatic Routines; Learning Objective: 3a. to make
exposure more enjoyable for viewers.
19. The mass media tell us
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
a. how to think about what it means to be happy.
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20. You can analyze your media exposure by making a list of the time you spend
@ Answer Location: Media Exposure Habits; Learning Objective: 4
a. reading newspapers.
21. You can better understand your media exposure habits by
@ Answer Location: Media Exposure Habits; Learning Objective: 4
a. discussing with a media specialist.
22. The media have been criticized for
@ Answer Location: Product Buying Habits; Learning Objective: 4
a. not being democratic enough.
23. You can analyze your product buying habits by making a list of
@ Answer Location: Product Buying Habits; Learning Objective: 4
a. what is in your bathroom.
24. Media literacy is about
@ Answer Location: Increasing Media Literacy; Learning Objective: 5
d. learning a new language.
25. Those who slip into media illiteracy
@ Answer Location: Increasing Media Literacy; Learning Objective: 5
26. Within our message-saturated society, the most important challenge is
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d. learning how to operate new technologies.
27. With so many messages constantly available,
@ Answer Location: Increasing Media Literacy; Learning Objective: 5
a. we are able to make better exposure decisions.
28. Accepting unchallenged the meanings that the media present in their messages
@ Answer Location: Increasing Media Literacy; Learning Objective: 5
a. puts us in a position to reprogram harmful parts of our code.
29. Media literacy can be enhanced by
@ Answer Location: What Are Your Needs?; Learning Objective: 5
30. You can better understand your own needs by
@ Answer Location: What Are Your Needs?; Learning Objective: 5
a. brainstorming needs.
31. More information has been generated since you were born than the sum total of all
information throughout all recorded history up until the time of your birth.
@ Answer Location: Growth Is Accelerating; Learning Objective: 1
32. Google and other search engines solve the issue of having an overwhelming number of
Internet sources.
@ Answer Location: Coping; Learning Objective: 1
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33. Automatic processing guides a small portion of our media exposures.
@ Answer Location: Automatic Routines; Learning Objective: 2
34. There are no advantages to automatic processing.
35. All sorts of authorities such as parents, teachers, religious leaders, political leaders, and the
media tell us how to think about various issues.
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
36. The mass media and advertisers program viewers’ automatic codes with viewers’ goals and
well-being in mind.
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
37. The media have programmed our media exposure habits by presenting many messages on
many topics.
@ Answer Location: Media Exposure Habits; Learning Objective: 4
38. Advertisers have programmed many of us into a shopping habit.
39. With so many messages and so many exposures, the value of any one message is reduced.
40. Information alone will not make you more media literate.
@ Answer Location: Increasing Media Literacy; Learning Objective: 5
41. Provide three examples of how our culture is a message-saturated one.
@ Answer Location: Our Message-Saturated Culture; Learning Objective: 1
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42. Discuss the advantages and disadvantages of automaticity.
@ Answer Location: Advantages and Disadvantages; Learning Objective: 2
43. Discuss the process of socialization and the authorities that influence us.
@ Answer Location: Programming Automatic Routines; Learning Objective: 3
44. Explain how the mass media and advertisers program our automatic code.
@ Answer Location: Media Exposure Habits, Product Buying Habits; Learning Objective: 4
45. Discuss some strategies of increasing media literacy.
@ Answer Location: Increasing Media Literacy; Learning Objective: 5