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When should you determine the size and location of your audience?
A) During the writing stage
B) When choosing the message channel
C) During the completing state
D) When determining the message medium
E) When conducting an audience analysis
The term ________ refers to the physical design of letters, numbers, and other text
characters.
A) type style
B) typography
C) typeface
D) serigraphy
Which of the following is one of the advantages of using cross-functional teams for
problem solving?
A) They have a long life span and can become part of the organization
B) The diversity of opinions and experiences can lead to better decisions
C) They can lead to increased participative management
D) There can be increased harmony as decisions are over-simplified
E) There will be clearly developed norms and standards of conduct
When would using a nonlinear presentation be especially useful?
A) When outlining a presentation like a conventional message
B) When using a predefined flow from start to finish
C) When conveying a message point by point
D) When building up to a final conclusion based on logical steps
E) When showing complicated relationships between several ideas
What is another name for the accepted principles of conduct that govern behavior in
society?
A) Leadership
B) Transparency
C) Ethics
D) Audits
E) Contracts
As you create and refine your messages, evaluate your writing at all of the following
levels EXCEPT
A) strong words.
B) effective sentences.
C) coherent paragraphs.
D) multimedia enhancements.
When arranging an informational report to shows the steps in a process, which type of
organization is being followed?
A) Comparison
B) Importance
C) Sequence
D) Category
E) Chronology
Which of the following should you try to determine when you ask questions of the
interviewer?
A) What the company is looking for in new employees
B) If you will be receiving an offer
C) How you did compared to other candidates
D) If you were effective in your listening skills
E) The interviewer's overall impression of your skills and abilities
The best way to phrase the purpose statement of a report is with
A) complex language.
B) an infinitive phrase.
C) a controversial statement.
D) jargon.
E) definitive statements.
Which of the following can be done to reduce the detail in a slide, making it easier for
the audience to understand?
A) Provide copies of all slides
B) Use one chart or graph to compare several items at once
C) Minimize white space
D) Eliminate anything that is not essential to the message
E) Use muted colors so data is coordinated with the background
How can upward communication help an executive solve problems and make intelligent
decisions?
A) By eliminating the rumor mill
B) By replacing written documents
C) By encouraging digital records
D) By identifying trends
E) By being audience centered
In order to use instant messaging (IM) productively in the workplace,
A) maintain your IM presence 24-7.
B) don't worry about IM etiquette during short exchanges.
C) treat IM as a professional communication medium.
D) use IM to send confidential, complex, and personal messages.
Which of the following should you look for when proofreading for missing elements?
A) Missing source notes
B) Incorrect margins
C) Problems with column sizing and spacing
D) Font selection
E) Inactive links
The best type of visual for showing that annual consumer spending has decreased over
the past ten years would be a(n)
A) table.
B) pie chart.
C) line chart.
D) organization chart.
E) Gantt chart.
The business uses of microblogging include all of the following EXCEPT
A) presenting tips on product usage.
B) offering coupons and announcing sales.
C) announcing headlines of new blog posts.
D) adding pages, subpages, or articles to a wiki.
________ scan millions of websites to identify individual webpages that contain a
specific word or phrase and then attempt to rank the results from most useful to least
useful.
A) General-purpose search engines
B) Category tagging sites
C) Mobile content managers
D) Multipurpose web portals
E) Database sites
Which of the following is an outcome of strong communication skills within an
organization?
A) Less trust between senior leadership
B) The ability to target important communities in the marketplace
C) A better understanding of perceptions and trends
D) Increased productivity and faster problem solving
E) The ability to develop marketing messages
Which of the following allows all group members to have access to the same resources
and information through the use of intranets or extranets?
A) Virtual offices
B) Wikis
C) Clouds
D) Communities of practice
E) Unified communications
Social networking technologies can help a company create virtual communities of
practice that
A) allow employees to develop new workplace skills.
B) encourage disgruntled employees t their frustrations.
C) discourage socializing so that individual employees can get their work done.
D) link employees to others with similar professional interests throughout the
organization.
If you must give an employee a negative performance review
A) do so by email or fax.
B) support your claims with careful documentation.
C) limit your discussion to the areas where the employee needs improvement.
D) avoid suggestions for improvement.
E) ask the employee how they plan to correct the problems.
Centered type is commonly used for
A) making the document easier to read.
B) text paragraphs.
C) headings and subheadings.
D) all of the above.
Marketers use microblogging systems to send ________ that withhold key information,
in order to attract the attention of current and prospective customers.
A) teasers
B) platitudes
C) anagrams
D) testimonials
Community Q&A sites offer opportunities for building your personal brand. When
you're responding to an individual's question, keep in mind that
A) community Q&A sites are a fad, so responding to questions is a waste of time.
B) your reply to the question will only be relevant to the person who asked it.
C) material that's posted on a Community Q&A site won't be visible for long.
D) you're responding in advance to anyone who has the same question and visits the
site.
While ________ presentations usually follow a predefined flow from start to finish,
________ often don't flow in any particular direction.
A) tagged; untagged
B) linear; nonlinear
C) corporate; entrepreneurial
D) unidirectional; sequential
Which of the following should be considered when determining how accurate and
objective information is?
A) How unique the information is
B) Whether the information is new, and therefore the most current available
C) The sources' reputation for honesty and reliability
D) Whether the information used for another purpose will support the goals of the
research
E) How easy it is to understand the material
Which of the following will format search requests for multiple search engines, creating
a broader range of results?
A) Metasearch engines
B) Web directories
C) Librarians
D) Enterprise search engines
E) Online databases
The process for producing business videos includes the following three stages
A) planning, writing, and completing.
B) casting, filming, and broadcasting.
C) visualization, production, and dissemination.
D) preproduction, production, and postproduction.
E) visualization, casting, and filming.
Which of the following is an advantage of using email for business communications?
A) It no longer needs to be private
B) It is universal
C) It allows for an immediate response
D) It is instantaneous
E) Users are aware of the proper format for messages
Which one of the following would be the most effective way to open an indirect
message that delivers bad news to someone who applied for a summer internship?
A) Please accept my apology for having to deliver bad news.
B) We have rejected your application for the summer internship.
C) Your rsum clearly shows why you're interested in a summer internship.
D) We are unable to consider your rsum and application letter at this time.
Which of the following should be done before writing a prospecting letter to make sure
you understand the qualities the company looks for in the position you are applying for?
A) Show the company you understand what is going on in their industry
B) Use color and creative fonts to detract from your lack of knowledge
C) Email a specific individual in the organization and ask questions about what is
typically preferred
D) Write about the organization's role in the marketplace and how you can improve it
E) Research the company and the person you are writing to
A colleague of yours has just published an e-book titled, Ten Tips for Success. She plans
to promote the book via social networking. What advice can you offer to her about
promotional efforts via social media?
A) She should use brand acceleration to engage with opinion leaders.
B) She should use a low-key, indirect approach when promoting her book.
C) She should promote her book aggressively on each social media platform.
D) She should alter her social media presence, according to the network she's using at
the time.
When you craft messages with realistic goals, which of these traits are you exhibiting?
A) Good business sense
B) A willingness to compromise whenever you encounter resistance
C) Highly efficient writing
D) Concern for upper management's emotional needs
E) A strong sense of individualism
How many main clauses are there in a compound sentence?
A) 1
B) 2
C) 3
D) 4
E) 5
