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How does being aware of audience needs influence credibility?
A) It indicates a message has been backed up with data
B) It shows an ability to create emotional distance
C) It demonstrates honesty
D) It demonstrates sincerity
E) It indicates an understanding of what is important to the audience
Word combinations such as basic fundamentals, anonymous stranger, and future plans
are examples of
A) predicates.
B) redundancies.
C) squinting modifiers.
D) camouflaged verbs.
Which of the following is a customized, highly summarized online presentation of
business information and reports?
A) An executive dashboard
B) A working outline
C) A formal work plan
D) A statement of purpose
E) An analytical report
Which of the following is one way an employee can minimize distractions created by
messages?
A) Respond to the message as soon as it is received
B) Delete all messages older than 2 weeks
C) Use short text messages whenever possible
D) Use headphones to minimize interruptions
E) Set aside specific times to deal with messages
Which of the following is the cause-and-effect linkage between two factors, where one
factor is the result of the other?
A) Correlation
B) Cross-tabulation
C) Causation
D) Comparison
E) Trends
Narrative techniques are
A) inappropriate for professional communication.
B) acceptable in business, but only for messages organized in the direct approach.
C) an effective way to organize messages in a variety of business communication
scenarios.
D) a great way to help the audience grasp key points about sets of data.
Which of the following should be included in your answer when asked where you want
to be five years from now?
A) Your desire to contribute to the employer's long-term goals
B) Steps you have taken to correct shortcomings
C) A skill or attribute you haven't been able to develop yet
D) Specific skills the employer will find valuable
E) The story of you
Which of the following refers to research previously done for other purposes?
A) Secondary research
B) Database research
C) Intellectual property
D) Sugging
E) Primary research
Which of the following is one of the drawbacks to using the AIDA approach to
persuasive messages?
A) The message talks with the audience, not at them
B) The message is multidirectional
C) The message is built around a single event
D) The message is built around long-term relationships
E) The message cannot be effectively sent over email
Which of the following can bloggers use to promote a personal conversation with
readers?
A) Topics of peak interest to the audience
B) New information delivered quickly
C) An authentic voice
D) Comments and questions
E) A strong personal style
When you prepare a speech or presentation, your first step involves
A) analyzing the situation.
B) choosing the right words.
C) planning the content, length, and style of your speech or presentation.
D) determining audience members.
E) preparing handouts and other visuals.
Why is it important to get feedback from audience members after they receive a
message?
A) To ensure the verbal and nonverbal messages are consistent
B) To help the audience remember the message
C) To evaluate the effectiveness of the message
D) To determine if the audience is motivated to respond
E) To ensure the message was decoded correctly
If you are listening mainly to understand the speaker's message, you are engaging in
A) content listening.
B) critical listening.
C) empathic listening.
D) active listening.
Which of the following is developed based on speculation about the cause of a
problem?
A) A hypothesis
B) Problem factoring
C) A yardstick solution
D) A feasibility report
E) Failure analysis
________ headings identify a topic but do little more; ________ headings guide readers
to think in certain ways about a topic.
A) Topical; interrogative
B) Universal; relational
C) Descriptive; informative
D) First level; second level
Which of the following is one of the benefits of incorporating mobile communication in
business?
A) Increased levels of expectations
B) Closer relationships with customers and business partners
C) Integrated technology throughout the organization
D) More people have a say in every business matter
E) Strategic plans and documents can follow a more social model
Which of the following is essentially an online journal?
A) Community Q&A site
B) Blog
C) Content curation site
D) Virtual reality site
E) Augmented reality site
Which type of bar chart will show positive and negative values?
A) Grouped
B) Segmented
C) Deviation
D) Stacking
E) Paired
What is transcreation?
A) Encoding a message into another language, then retranslating it back to the native
language
B) Using tools such as Google Translate to automate translation
C) Using an interpreter for spoken and written communication
D) The ability to properly translate slang and local idioms
E) Recreating material for a new culture instead of simply translating it
________ means you reproduce the material exactly as you found it (giving full credit
to the source).
A) Quoting
B) Channeling
C) Summarizing
D) Paraphrasing
E) Causation
To make a message visually inviting and easy to read, what is the ideal length for most
paragraphs?
A) One screen of a mobile device
B) Short to medium
C) At least one page
D) Between 300 and 500 words
E) One sentence
YouTube, Wikipedia, and Twitter are popular examples of
A) general-purpose social networks.
B) user-generated content sites.
C) community macromedia outlets.
D) private-label social networks.
Which writing technique will make the message direct, lively, and easier for the
audience to read?
A) Indirect
B) Active
C) Diplomatic
D) Passive
E) Self-congratulatory
Why is writing a prospecting letter more challenging than a solicited letter when
sending a rsum?
A) You have less research on the company
B) You don't know what skills the company is most interested in
C) You don't have a clear target as you have with a solicited letter
D) It is hard to find the name of a person to send the letter to
E) You have no common ground with the reader
How can a project team use a blog to help accomplish its goals?
A) By repeating information on a regular basis
B) By helping keep the team up to date
C) By developing a strong social media hub
D) By handling all media relation efforts
E) By recruiting new members for future teams
In business presentations, the backchannel is
A) the notes portion of an electronic slide, which only the presenter can see.
B) subtle, nonverbal cues the presenter sends during the presentation.
C) electronic communication among audience members during the presentation.
D) password-protected electronic slides that only certain audience members are allowed
to view.
E) distortion on visual aids that are projected on a large screen.
What is the pattern of physical cues and implicit understanding where communication
takes place?
A) Cultural context
B) Orientation
C) Inclusiveness
D) Cultural competency
E) Elements of culture
When you're posting comments on social media,
A) don't worry about the details of spelling and punctuation.
B) exercise your free-speech rights by ranting and raving at length.
C) promote your products and services aggressively.
D) provide short "chunks" of information that can help others who visit the site.
What does it mean that a website is a multidimensional medium?
A) It is in separate horizontal layers
B) Readers can move around in any order they want, and there often is no distinct
beginning, middle, or end
C) Everything is labeled
D) It is arranged in a vertical/horizontal matrix
E) It uses more than one audio or video medium
The best way to become a valued network member is by
A) expecting others in your network to help you.
B) emailing your rsum to everyone in your network.
C) broadcasting the contact information of everyone you meet.
D) none of the above.
Which of the following should be used when you need to show a physical or conceptual
relationship from start to finish?
A) Data visualization
B) Bubble diagram
C) Gantt chart
D) Pictogram
E) Flowcharts
You're preforming ________ when you consult books, periodicals, online databases,
and other research reports looking for research that was done previously for another
purpose.
A) stealth research
B) secondary research
C) peripheral research
D) primary research
E) observational research
