Which of the following allows you to instantly change the flow of your presentation in
response to audience feedback?
A. Slide builds
B. Hyperlinks
C. Prezi’s
D. Audio clips
E. Video clips
Answer:
Which of the following is true regarding texting?
A. Acronym-filled language is appropriate for coworkers.
B. Casual, acronym-filled language is not appropriate on the job.
C. Casual language is appropriate for internal messages.
D. Text writing is a more efficient use of company time and resources.
E. Casual, acronym language is only appropriate when communicating with a mobile
device.
Answer:
What does the introductory paragraph in a direct format bad news message do for the
reader?
A. It softens the blow of the bad news.
B. It offers a neutral buffer.
C. It explains why the decision was made before telling the reader what the decision is.
D. It explains the credentials of the writer.
E. It shares the bad news.
Answer:
Researching the target audience takes place during what phase of the writing process?
A. Planning
B. Writing
C. Completing
D. Revising
E. Distributing
Answer:
Phrases such as “future plans” “refer back” and “basic fundamentals” are all considered
what?
A. Unnecessary words and phrases
B. Long words and phrases
C. Redundancies
D. Double modifiers
E. Correct usage
Answer:
When determining whether to write a scannable résumé, an online résumé, or a plain
text PDF file, what step in the writing process is being considered?
A. Choosing the channel and medium
B. Adapting to your audience
C. Producing the message
D. Distributing the message
E. Analyzing the situation
Answer:
If a recommendation is needed quickly, where should that information be indicated?
A. In the opening paragraph
B. In the explanation section
C. In the justification section
D. In the close
E. In a post script
Answer:
When preparing your message for your audience, which of the following will have the
least effect on the adaptation process?
A. The size of the audience
B. The scope of the presentation
C. The subject of the presentation
D. The purpose of the presentation
E. The venue for the presentation
Answer:
When marketers use evocative images or music, what step in the AIDA plan is being
developed?
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Answer:
Which of the following is least important when evaluating potential sources?
A. Is the information accurate?
B. Is the information objective?
C. Is the information unique?
D. Is the information current?
E. Is the information verifiable?
Answer:
Which of the following is more formal in tone?
A. Podcasts
B. Webinars
C. Memos
D. Letters
E. Proposals
Answer:
Which of the following will improve the clarity of a document?
A. Rewriting hedge sentences
B. Deleting unnecessary words and phrases
C. Replacing long words and phrases
D. Eliminating redundancies
E. Rewriting “it is” or “there are” starters
Answer:
Summarizing information, drawing conclusions and developing recommendations are
steps in which aspect of supporting your message with reliable research?
A. Locating the data needed
B. Processing the data
C. Applying the findings
D. Managing the information
E. Planning the research
Answer:
Which of the following would not be an example of nonverbal communication?
A. Space
B. Dress
C. Facial expression
D. Jargon
E. Vocal inflection
Answer:
When trying to understand why a person feels the way they do about a particular
subject, what type of primary research technique should be used?
A. Leading questions
B. Closed questions
C. Sampling
D. Surveys
E. Open-ended questions
Answer:
When organizing the content for a podcast, which of the following become especially
important?
A. Previews and transitions
B. Backchanneling
C. Podcast channel
D. Scheduling
E. Distribution
Answer:
When dealing with an emotional issue, the ability to distance yourself from the
emotional aspect of the issue is called what?
A. Credibility
B. Honesty
C. Objectivity
D. Expertise
E. Confidence
Answer:
Explaining your reasons and building interest before asking for a decision or action is
an example of what?
A. An indirect approach to persuasive messages
B. An attempt to understand the psychographics of the audience
C. An attempt to understand what motivates the audience
D. A direct approach to persuasive messages
E. An attempt at audience analysis
Answer:
Helping the company build and maintain positive relationships with stakeholders is an
aspect of what?
A. Professionalism
B. Protecting the company’s image
C. Communication style
D. Sincerity
E. Relationship building
Answer:
Which of the following search tools allow the user to search based on all key words
entered?
A. Forms-based searches
B. Hashtags
C. Natural language searches
D. Boolean searches
E. Keyword searches
Answer:
Selecting the right combination of media and channels for producing and delivering a
message takes place during what step of the writing process?
A. Drafting
B. Proofreading
C. Planning
D. Completing
E. Writing
Answer:
Which of the following would be the most appropriate approach when planning a
proposal?
A. The direct approach
B. The cause and effect approach
C. The indirect approach
D. The formal/objective approach
E. The persuasive approach
Answer:
The process of sending and receiving information without the use of written or spoken
language is called what?
A. Listening
B. Selective perception
C. Nonverbal communication
D. Selective participation
E. Process communication
Answer:
To create an online résumé that preserves the formatting of the résumé and is less
vulnerable to viruses, what type of résumé should be created?
A. Infographic résumé
B. Scannable résumé
C. Plain text file résumé
D. Word file résumé
E. PDF résumé
Answer:
When preparing a formal report that will be bound, leave at least a
A. uniform 2-inch margin on all sides.
B. 2-inch margin at the top and bottom and a 1-inch margin on the sides.
C. 1-inch margin on three sides and a 1 1/2-inch margin on the bound side.
D. uniform 1 1/2-inch margin on all sides.
Answer:
What should be done when granting claims and requests for adjustment when your
company is at fault?
A. You should specifically assign blame to someone else in the organization.
B. You should take steps to repair the relationship.
C. You should start with the assumption that the information the customer provided is
incorrect.
D. You should imply that the customer is at fault but you are willing to help anyway.
E. You should avoid taking or assigning personal responsibility for setting matters
straight.
Answer:
When delivering negative news using the direct approach, how should the message
end?
A. With a positive statement aimed at maintaining a good relationship with the audience
B. With a reminder of the bad news
C. With advice on how to prevent negative issues from arising in the future
D. With a neutral close
E. With a plan of action
Answer:
Which of the following is an example of secondary research?
A. Surveys
B. Interviews
C. Reports
D. Studies
E. Executive dashboards
Answer:
Which approach would be most effective when writing an unsolicited proposal?
A. AIDA
B. Direct
C. Analytical
D. Indirect
E. Proposals
Answer:
Which of the following has two main clauses, at least one of which contains a
subordinate clause?
A. A passive sentence
B. A simple sentence
C. A compound sentence
D. A complex sentence
E. A compound-complex sentence
Answer:
What is the goal of opening with an attention getting device?
A. You attract the reader’s attention.
B. You generate interest on the part of the audience.
C. You gain credibility.
D. You show readers that you understand their concerns.
E. You start to change attitudes and beliefs.
Answer: