COMM 67317

subject Type Homework Help
subject Pages 20
subject Words 4061
subject Authors ‎Donna Kienzler, Kitty Locker

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page-pf1
Benito is designing an infographic on childhood obesity. He carried out extensive
research on the topic and gathered a lot of information by broadening the search to
health care for children. He placed all the information he gathered into his infographic.
He chose a cohesive color scheme, avoided underlining and italicizing, and repeated the
design elements. Benito also used only two fonts for the text in his infographic. In spite
of all his effort, his infographic was not popular among the audience. Which of the
following is most likely the reason for the failure of his design?
A. Use of only two fonts
B. Lack of underlined text
C. Use of a cohesive color scheme
D. Repetition of the design elements
E. Incorporation of too much information
Answer:
Full justification should be used when:
A. one cannot use proportional typefaces.
B. one wants to use as few pages as possible.
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C. one wants to establish an informal look.
D. one uses very short line lengths.
E. one wants to have lines ending in different places.
Answer:
Sanya is planning to use a computer database to conduct research before submitting her
research proposal. She has identified the concepts which need extensive research, but
she is not sure about which key terms to use. While using the computer database, she
can identify key words that a computer can search for by checking the _____.
A. Chicago Manual of Style
B. ABI/Inform Thesaurus
C. MLA Handbook
D. Bluebook
E. AMA Manual
Answer:
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In which of the following situations is a direct request pattern most likely to be used?
A. When the audience may not read the entire message
B. When the audience may resist doing as you ask
C. When you expect logic to be more important than emotion in the decision
D. When you need to disarm opposition by showing all the reasons in favor of your
position
E. When you expect emotion to be more important than logic in the decision
Answer:
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Which of the following should be undertaken to create white space?
A. Using a mix of paragraph lengths, most not more than seven typed lines
B. Making the first and last paragraph longer than other paragraphs
C. Using spacing instead of tabs to arrange items vertically
D. Using bullets to follow a specific sequence or pattern
E. Using numbered lists when sequence does not matter
Answer:
Which of the following patterns of organizing the body of a presentation works best
when you want to use history to show a problem's complexity or magnitude?
A. The excluding alternatives pattern
B. The pro-con pattern
C. The problem-causes-solution pattern
D. The chronological pattern
E. The 1-2-3 pattern
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Answer:
Isaiah recently gave a presentation on "The Impacts of Climate Change" to a group of
college students. The audience, however, failed to recognize the importance of his
message in the presentation. Which of the following practices would have helped Isaiah
increase the audience's regard for his message?
A. Making the message as long and descriptive as possible
B. Suggesting a realistic action the audience could take to curb climate change
C. Making the action seem difficult, which will challenge the audience
D. Introducing the message only in the latter parts of his presentation
E. Projecting the action to prevent climate change as strenuous
Answer:
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Which of the following should be done to avoid spam filters while sending electronic
résumés?
A. Overuse words or phrase for emphasis.
B. Use words like "opportunity" and "free" as key words.
C. Use a wide range of unusual colors.
D. Use dollar amounts in the subject line of your e-mail.
E. Avoid all capitals and exclamation points in subject lines.
Answer:
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Abraham recently volunteered to work on a fuel efficiency campaign conducted in the
city by a not-for-profit organization. Based on his findings, he writes a report
recommending the use of cruise control and overdrive gears. He lists the advantages
and disadvantages of using them. He also explores the elements that the use of
overdrive gears could exploit to its advantage and a few external troublesome areas that
have to be overcome. In this case, which of the following patterns of organizing
information did Abraham use?
A. A chronological pattern
B. A spatial pattern
C. A geographical pattern
D. SWOT analysis
E. An elimination of alternatives
Answer:
Marcia, a sales executive, does not like her current job, as it offers a very limited scope
for growth. She is looking for a new job in the same field. Which of the following
would be the most professional way for Marcia to look for a new job?
A. She should use the time outside of work hours for her job search.
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B. She should ensure that she lets her manager knows in advance about her looking for
a new job.
C. She should make sure that she does not spend time on her job hunt during lunch
hours.
D. She should not use the reference of her current employer, because she does not like
it here.
E. She can let her current employer suffer, as she is going to find a new job anyway.
Answer:
A team is involved in the revision of an operational guidelines document, which
requires them to make multiple changes. To save time, the team decides not to vote on
each item separately. Instead, they vote on many items together and are able to
complete the revision within the allotted time. In this scenario, the team has most likely
used the _____.
A. dot planning method
B. omnibus motion
C. 360° degree feedback method
D. brainstorming process
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E. veto motion
Answer:
Which of the following is a consequence of global warming becoming an issue of
increasing concern?
A. Companies are viewing green advertising as a source of negative publicity.
B. Companies are trying to soften their environmental impact for various reasons.
C. Companies are using their green advertising to counterbalance excessive positive
publicity.
D. Companies are increasing their environmental impact solely because of
environmental concerns.
E. Companies are relying on the fact that token environmental efforts positively affect
public opinion.
Answer:
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Which of the following is true of online job fairs?
A. They are characterized by a wide geographic range.
B. They have a limited accessibility period.
C. They do not have the feature of applying on the spot.
D. They look like real postings but are not trustworthy.
E. They do not allow browsing through virtual booths.
Answer:
page-pfb
Maria is an advertising executive. She is working on a presentation regarding a new line
of spring clothing. She knows that her presentation needs to present important statistics
and figures to support her arguments. However, she intends to convince her audience
primarily by using emotional appeal. Which of the following sentences can help her in
connecting with the audience through emotional appeal?
A. "We will save 20 percent labor costs if we launch our line by mid-September."
B. "We will use eco-friendly raw materials to help conserve the environment."
C. "We have a total of 20 years of experience in advertising in the country."
D. "We have an experience of working with companies like Campbell and Co."
E. "We strive to achieve a profit of $85,000 from our spring line of clothing."
Answer:
Which of the following guidelines need to be followed while writing sales proposals?
A. Understanding the buyer's requirements and priorities
B. Using technical terminology and jargon which indicate expertise
C. Assuming that the buyer will understand benefits of products
D. Indicating benefits only for specific, important products or services
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E. Using "me-attitude" to present benefits which indicates confidence
Answer:
Lian Chang is the owner of Blaze, a fashion business in Manhattan. She received an
e-mail from her client requesting for price details on her eco-friendly line of clothing.
Now, she needs to write a letter to him with the requested details. Which of the
following is Lian likely to produce in response to the customer e-mail?
A. A 10-K Report
B. A thank-you letter
C. A quotation
D. A claims adjustment
E. A transmittal
Answer:
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Which of the following is an example of a compound sentence?
A. Phil was awarded employee of the month.
B. Jackie is shifting to the new office.
C. When the summer holidays are over, the house will be empty.
D. Because he has a good credit record with us, we will approve his loan.
E. Frankie was in line for a promotion, but he did not get it.
Answer:
page-pfe
A conservative writing style that creates a professional image includes _____.
A. clichés
B. contractions
C. slang
D. complete sentences
E. sentence fragments
Answer:
Which of the following is of particular significance during the editing stage of a
document?
A. Content and clarity
B. Grammatical correctness
C. Organization of content
D. Style of writing
E. Tone of writing
page-pff
Answer:
_____ interviews emphasize one desired aspect of a candidate's career.
A. Reference
B. Topgrading
C. Focused
D. Stress
E. Behavioral
Answer:
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Karen has recently launched her first line of clothing and wants to develop a website for
her design collection. On her website, she plans to use bullet points to emphasize a list
of her upcoming boutiques in New York. In addition, she also wants to use a mix of
paragraph lengths so that it creates white space and emphasizes the content. According
to Charles Kostelnick's four levels of design, Karen is making a(n) _____ choice.
A. inter-level
B. extra-level
C. outer-level
D. intra-level
E. supra-level
Answer:
While writing a report, if you use a printed source that is not readily available:
A. suggest it as a recommendation.
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B. exclude the section completely.
C. include it as an analytical report in the body of the report.
D. include it as an appendix in your report.
E. don't provide bibliographical references to it.
Answer:
Which of the following is a characteristic of successful interviewees?
A. They refrain from asking the interviewer questions.
B. They avoid using any technical jargon related to the industry or job.
C. They answer questions very briefly in not more than ten words.
D. They monopolize the interview with lengthy monologues.
E. They maintain eye contact with the interviewers while interacting with them.
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Answer:
Ashton, a manager, has to submit a report on the performance of his subordinates. He
uses line charts to show the increase in the productivity of each employee and a bar
chart to compare the productivity of all his subordinates. According to Charles
Kostelnick's four levels of design, Ashton's choices belong to the _____ of design.
A. supra-level
B. extra-level
C. intra-level
D. outer-level
E. inter-level
Answer:
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Which of the following is the most conservative choice of attire for an interview?
A. A dark grey or black shirt
B. A dark business suit
C. Sandals
D. Black socks or patterned hose
E. Open-toed pumps
Answer:
Harry needs to conduct a survey over three months, among employees completing their
probationary period. This survey needs to be undertaken in order to determine how
company orientation and training processes can be improved. He has several closed
questions prepared for the survey, but he does not know if the choices provided are
adequate. He should:
page-pf14
A. conduct a pretest with open questions to find commonly chosen categories.
B. conduct a pretest to ensure that the terms used mean different things to different
people.
C. conduct the survey as it is and leave an "others" category for each question.
D. ensure that his multiple-choice questions are not mutually exclusive and exhaustive.
E. conduct a pretest with closed questions to find categories that matter to respondents.
Answer:
A(n) _____ is the first step in producing a good résumé.
A. good aptitude
B. self-assessment
C. ability to network
D. internship experience
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E. phishing message
Answer:
Which of the following should be omitted in an application essay?
A. A unifying theme
B. Thesaurus diction
C. First person use
D. Vivid details in the body of the essay
E. Topic sentences at the beginnings of your paragraphs
Answer:
page-pf16
Which of the following is a difference between a monologue presentation and a guided
discussion?
A. In a guided discussion, a speaker speaks without interruption; in a monologue
presentation, a speaker encourages the listeners to intervene.
B. Unlike a guided discussion, a monologue presentation produces more responses
involving analysis.
C. Unlike a guided discussion, a monologue presentation produces more commitment
to the result.
D. In a monologue presentation, the speaker never functions as an expert; in a guided
discussion, the speaker functions as an expert only when he or she is asked questions.
E. In a monologue presentation, the speaker plans the presentation in advance; in a
guided discussion, the speaker does not engage in any prior preparation.
Answer:
page-pf17
Margaret, who runs a small lifestyle store in Michigan, recently designed a website to
publicize her products and increase her customer base. While designing the site, she
used snapshots of her products and photos of local celebrities who visited her store. In
addition, she used a bar chart to show that her eco-friendly products are better than
other regular items available in the market. According to Charles Kostelnick's four
levels of design, Margaret's choices belong to the _____ of design.
A. supra-level
B. intra-level
C. extra-level
D. outer-level
E. inter-level
Answer:
Identify the correct statement about presenting information effectively in reports.
A. Avoid topic sentences to prevent redundancy of text.
B. Use passive verbs and impersonal constructions of sentences to add value.
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C. Use words such as "claims" and "contends" in order stay as close to the source as
possible.
D. Do not use your own sentence structure to present the information.
E. Ensure that your headings are parallel with each other.
Answer:
The hidden job market includes positions which are:
A. currently held by existing employees who will retire within a few years.
B. advertised on the web, but not in newspapers.
C. unadvertised and, therefore, require networking with personal contacts.
D. the results of having worked at a company as an intern.
E. reserved for management experts in case the company faces severe losses.
Answer:
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Rochelle is a human resource executive. She has just finished recruiting members for
the finance team of the organization. Rochelle notices that all the new hires were born
after the year 1964 and that they differ in their characteristics from the rest of the
employees in the company, who belong to an older age group. Which of the following
practices would best help Rochelle handle the new employees and avoid job
dissatisfaction?
A. Ensuring that their productivity is assessed on the number of hours they spend in
office
B. Offering a formal, hierarchical, and inflexible work structure with basic business
decorum
C. Providing clearly defined roles for them to excel at work
D. Motivating them by explaining what they will gain from a performing a task
effectively
E. Inspiring them to work by emphasizing that they have a duty toward the company
Answer:
page-pf1a
Which of the following questions asked by a writer during the revision process
indicates a focus on the style and tone of the message?
A. Is the logic clear and convincing?
B. Is all the information accurate and clear?
C. Does the message build goodwill?
D. Is the message free from apparently contradictory statements?
E. Are the first and last paragraphs effective?
Answer:

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