COMM 67075

subject Type Homework Help
subject Pages 13
subject Words 2524
subject Authors Courtland L. Bovée, John V. Thill

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page-pf1
Analytical reports for skeptical audiences should generally follow the ________
approach.
A) direct
B) indirect
C) hypothetical
D) aggressive
Answer:
If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price.
B) decrease the perception that the price is high.
C) break the total price into smaller units.
D) give the price a place of prominence in the message.
Answer:
page-pf2
For effective document design in business communication, you should
A) fit as much material as possible on each page.
B) mix different typefaces and decorative touches throughout the document.
C) let 'simpler" and "fewer" be your guiding concepts.
D) use a one-size-fits-all approach to balance design elements.
Answer:
Topical organization strategies for informational reports include all of the following
except
A) complexity.
B) sequence.
C) importance.
D) comparison.
Answer:
page-pf3
________ scan millions of websites to identify individual webpages that contain a
specific word or phrase and then attempt to rank the results from most useful to least
useful.
A) General-purpose search engines
B) Category tagging sites
C) Mobile content managers
D) Multipurpose web portals
Answer:
The process for producing business videos includes the following three stages:
A) planning, writing, and completing.
B) casting, filming, and broadcasting.
C) visualization, production, and dissemination.
D) preproduction, production, and postproduction.
page-pf4
Answer:
With the exception of ________, the following statements about intercultural
communication are true.
A) Learning some common phrases in the language of your business partners will
demonstrate your commitment to the business relationship.
B) Being able to communicate in more than one language can make you a more
competitive job candidate in a wider variety of career opportunities.
C) Mobile devices can help you learn another language or communicate with someone
who doesn't speak your language.
D) You can assume people who speak the same language (but come from different
countries) will speak that language in the same way.
Answer:
page-pf5
Effective paragraphs are both ________ (focused on a single idea) and ________
(organized logically).
A) brief; constrained
B) intense; systematic
C) unified; coherent
D) dense; collated
Answer:
When analyzing data, look for ________, which are definite patterns taking place over
time, such as growth and decline.
A) trends
B) indexes
C) segues
D) smatterings
Answer:
page-pf6
When adapting graphics for slides
A) reduce the amount of detail.
B) use full numbers, such as 2015, rather than '15.
C) avoid using arrows or boldface type.
D) don't use more than eight or nine graph lines.
Answer:
The introduction (or opening) of a business report should
A) discuss your conclusions or recommendations.
B) include all of your information sources.
C) carry the full weight of your message.
D) help readers understand the context of the report.
Answer:
page-pf7
________ conveys information that's part of your message; ________ doesn't convey
textual or numerical information.
A) Decorative artwork; functional artwork
B) Background artwork; foreground artwork
C) Functional artwork; decorative artwork
D) Transformational artwork; symbolic artwork
Answer:
When you're proofreading a workplace document, treat the process as a
A) survey of convenience, security, and privacy issues.
B) casual scan up and down the page or the screen.
C) methodical procedure in which you look for specific problems that may occur.
D) review of the content, organization, style, and tone of the document.
page-pf8
Answer:
Which of the following sentences is the most concisely worded?
A) The project manager is in charge of furnishing specifications until such time as the
project gets underway.
B) All specifications should be provided by the project manager prior to the start of a
project.
C) Project managers have the capability of changing specifications before the official
start date.
D) The project manager must give the engineers the revised specifications before the
project starts.
Answer:
If your application letter and résumé fail to bring a response within a week or so after
the position close date,
A) call the highest-ranking employee at the company and complain that you are being
mistreated.
page-pf9
B) follow up by email or telephone.
C) cross this particular job possibility off your list.
D) send another copy of your application letter and résumé.
Answer:
Which of the following design elements would be the easiest to measure objectively?
A) Paying attention to the details of design
B) Balancing the various elements on a page
C) Exercising restraint when applying design elements
D) Using margins, typeface, type size, and spacing consistently
Answer:
page-pfa
The term ________ includes an appreciation for cultural differences that affect
communication and the ability to adjust one's style when communicating across
cultures.
A) cultural intuition
B) cultural insight
C) cultural competency
D) cultural dexterity
Answer:
The predefined layouts in presentation software
A) contain placeholders for specific slide elements such as titles and bulleted text.
B) allow you to automate your slide show.
C) allow you to add hyperlinks to your presentation.
D) let you see an entire batch of slides at once.
page-pfb
Answer:
In the body of a routine request, you should
A) beg the reader to grant your request.
B) explain and justify your request.
C) give your sales pitch.
D) explain what will happen if the audience does not do what you are asking.
Answer:
Which of the following is NOT an important consideration related to etiquette in the
workplace?
A) The clothing you wear to work
B) Your grooming habits
C) Your telephone skills
page-pfc
D) Your height and weight
Answer:
A typical routine request contains all of the following parts except
A) an opening.
B) a body.
C) an appendix.
D) a close.
Answer:
page-pfd
Using white space in a document
A) is considered "cheating."
B) is only an option when you can't use color.
C) makes your document look unappealing.
D) provides visual contrast.
Answer:
Mobile devices can enhance presentations for presenters and audience members
because
A) people who can't see your presentation screen can receive your slides on their
devices.
B) everyone in the audience could receive your presentation slides on their mobile
devices.
C) you can broadcast a live presentation to mobile users anywhere in the world.
D) all of the above.
Answer:
page-pfe
Which of the following is NOT a characteristic of effective business messages?
A) They provide practical information.
B) They present the writer's opinions as facts.
C) They state precise audience responsibilities.
D) They highlight and summarize essential information.
Answer:
Compared to low-context cultures, high-context cultures tend to take a(n) ________
approach regarding the meaning of business contracts.
A) equally flexible
B) more literal
C) more flexible
D) none of the above
Answer:
page-pff
If a supervisor tells a worker who consistently arrives late, "I know you don't want to
have your pay docked," the supervisor is addressing the worker's need for
A) safety and security.
B) acceptance.
C) status and esteem.
D) self-actualization.
Answer:
All ________ are written in response to regulations of one sort or another.
A) compliance reports
B) operating reports
C) white papers
D) position papers
page-pf10
Answer:
Skillful writers use informative headings and subheadings to
A) conceal the basic structure of the document.
B) guide readers to think a certain way about the topics covered.
C) add a decorative flair to mundane documents.
D) take up space so the document doesn't look too short.
Answer:
A crisis management plan should
A) define operational procedures and outline communication tasks and responsibilities.
B) make provisions for concealing operational issues from the news media.
C) avoid limitations on who is authorized to speak on behalf of the company.
page-pf11
D) never include contact information for key executives and personnel.
Answer:
Some people use ________ to tune out anything that doesn't conform to their beliefs or
their self-images.
A) empathetic listening
B) constricted listening
C) egocentric listening
D) defensive listening
Answer:
All of the following except ________ are categories of informational reports.
page-pf12
A) reports to monitor and control operations
B) reports to demonstrate compliance
C) reports to document progress
D) reports to assess opportunities
Answer:
If a writer focuses on the similarities and differences of a topic to compose a paragraph,
then he or she is using the ________ approach.
A) connotative and denotative
B) problem and solution
C) comparison or contrast
D) cause and effect
Answer:
page-pf13
You can use a ________ to recap your career, with a focus on your increasing levels of
responsibility and performance.
A) career objective
B) qualifications summary
C) career summary
D) key activity matrix
Answer:

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