You work for Say Cheese!, an online digital photo developing service, that also sells
specialty photo products. You receive an email from a customer who entered a coupon
code when placing her recent order, but didn’t receive the 15% discount it promised. In
researching the claim, you find that the coupon was for orders with merchandise worth
$50 or more. The customer’s merchandise was worth only $47. But since she is a
customer who has ordered from Say Cheese! before, you decide to grant her claim to
receive the 15% discount on her order.
You opened your message with the positive response that you are granting the claim. As
you continue writing your message, which of the following points must be followed?
A) You must apologize to the customer for the inconvenience Say Cheese! caused in
making it necessary for her to file this claim.
B) You should emphasize that the customer is to blame for placing an order below the
required minimum value.
C) You need not apologize since Say Cheese! is not responsible for any problem.
D) You should make up an excuse explaining why the coupon code didn’t work.
E) Say Cheese! must promise not to make this mistake again.
Answer: