When creating text or graphics slides, it is important to keep content and graphics as
simple and readable as possible.
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You can find information about job-search strategies on the Internet, but you can’t find
information on specific companies.
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Your résumé should list past jobs in chronological order, with the first job first and the
current job last.
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Proactive companies use social media to engage with their stakeholders as a long-term
strategy.
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As long as employees get the job done, most companies are not concerned with
employees meeting expectations of business etiquette.
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In most cases, text slides should contain a maximum of four or five lines with no more
than four or five words per line.
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A Gantt chart is a type of time line chart used to track the progress of a project.
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In business presentations, maintaining consistency among your visuals is less important
than impressing the audience with a wide range of special effects.
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Overhead transparencies are old-fashioned visuals that are no longer used in business
presentations.
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In a negative message using the indirect approach, use effective explanation section to
distract readers with flattery and small talk.
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Take extra copies of your résumé with you to an interview.
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Don’t bother mentioning unpaid community service activities on your résumé.
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A landscaper bidding on a job at the request of a general contractor would submit an
external, unsolicited proposal.
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A well-run wiki encourages participants to edit and improve each other’s work.
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You should never ask to see the location for your presentation in advance, since doing
so shows a lack of confidence.
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According to the fair use doctrine, you can use other people’s work only as long as you
do not unfairly prevent them from benefiting as a result.
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A functional résumé is structured around a list of skills and abilities and focuses on the
person’s areas of competence.
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Old-school chalkboards and whiteboards are inappropriate for serious business
presentations.
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Peer-to-peer enclaves allow companies to supplement the talents of their employees
with services from one or more external partners.
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The primary purpose of an internal proposal is either to request funds and management
support for new projects or to obtain permission to take action on specific projects.
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The subject and predicate of a sentence should be kept as close together as possible.
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When conducting business over a meal, you should wait to bring out business papers
until after the entrée plates have been removed.
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Honor and progress are concrete words.
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When making a direct request, state what you want in the first sentence or two and then
follow with an explanation.
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Using an informative title for a visual, such as “Demand Grows Exponentially,” will
make it easier for your audience to understand the main idea depicted in that visual.
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In general, use a conversational style when speaking to small groups and a more formal
style for large groups who are unfamiliar with you.
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Most organizations that embrace the 2.0 approach to business communication will still
follow a more traditional approach for some communications (such as strategic plans
and policy documents).
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Effective business writers start their routine and positive messages clearly and
concisely.
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Ethics can be defined as not doing anything illegal.
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It’s best to back up all claims and requests for adjustments with invoices, sales receipts,
and so on and to send copies to the company and keep the originals.
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When you deliver bad news about business transactions (such as a delayed order
shipment), you should always apologize to the audience.
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Emotional intelligence involves the ability to relate to the needs of others.
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Paraphrases do not require documentation of sources.
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Goodwill messages were once common in business, but they are now mostly regarded
as a waste of time.
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In the text of a report, only the most important visuals should be referred to by number.
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If you plan to quote your interview subject in writing, it is a bad idea to provide him or
her with a list of questions a day or two ahead of time.
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To avoid legal problems, businesses should delay communicating with the media in the
aftermath of a crisis.
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A metacrawler is
A) a highly specialized directory that focuses on a specific subject matter area.
B) a search engine that examines only newsgroup messages.
C) a type of aggregator that offers subscribers all-day information on their desktops.
D) a special type of engine that searches several search engines at once.
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Writing for social media requires a different approach than writing for traditional
media.
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If you must give an employee a negative performance review,
A) do so by email or fax.
B) support your claims with careful documentation.
C) limit your discussion to the areas where the employee needs improvement.
D) do all of the above.
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People use mobile phones and tablets to create and consume a wide variety of written,
oral, and visual media. Identify and discuss four factors that you must consider if you’re
planning to create messages that will be viewed on mobile devices.
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A type of résumé that emphasizes a candidate’s skills and accomplishments while also
including a complete job history is termed
A) a chronological résumé.
B) a functional résumé.
C) a combination résumé.
D) an indirect résumé.
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Personality, lifestyle, and attitudes are assessed through
A) demographic surveys.
B) psychographic studies.
C) inkblot tests.
D) examinations of census data.
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When a job interviewer indicates the interview is coming to a close, you should
A) try to prolong the interview, since the more the interviewer interacts with you, the
better impression you’ll make.
B) leave as quickly as possible.
C) find out what will happen next.
D) press for an immediate decision on whether or not you got the job.
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According to the concept of media richness, the richness of a medium does not depend
on its ability to
A) facilitate feedback.
B) establish a personal focus.
C) handle multiple information cues simultaneously.
D) convey a sense of affluence and exclusivity.
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Which of the following is NOT a technique for helping readers who skim your
document?
A) Using lists and bullets instead of narrative
B) Keeping all sentences the same length
C) Including headings and subheadings
D) Using shorter paragraphs
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The best graphic element to identify the communication channels of an entire business
organization is a(n)
A) organization chart.
B) bar chart.
C) scatter diagram.
D) Gantt chart.
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If your slides include yellow titles and text, the best background color would be
A) white, if the slide is for a transparency.
B) a darker shade of yellow.
C) dark blue or purple.
D) orange or red.
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The letter format in which all parts begin at the left margin is called
A) block.
B) modified block.
C) simplified.
D) mixed.
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________ is NOT a primary function of the preview section in the introduction to a
presentation.
A) Identifying your main supporting points
B) Establishing your credibility as a speaker
C) Summarizing the main idea of your presentation
D) Revealing the order in which you’ll develop your main points
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Which one of the following will not help you create effective charts and tables for
presentation slides?
A) Shortening numbers
B) Increasing the details
C) Adjusting the size and design
D) Highlighting key points
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A recent survey of hiring professionals revealed that
A) most employers understand that candidates may need to answer their mobile phones
during the interview, and that doing so has no effect on the outcome.
B) candidates who answer mobile phone calls during interviews are more likely to get
the job because they are perceived as busy and important.
C) answering mobile phone calls or texting in the middle of an interview is the most
common mistake candidates make during their interviews.
D) candidates who warn the interviewer ahead of time that they might have to answer a
call during the interview have a better chance of getting the job than those who do not.
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________ for electronic media include conversations, comments and critiques,
orientations, summaries, and narratives.
A) Shared systems
B) Compositional modes
C) Interactive approaches
D) Transactional methodologies
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When composing collaborative messages, the best strategy is to
A) assign the writing task to one person or divide larger projects among multiple
writers.
B) begin by letting all members “do their own thing” and then seeing what they all
produce.
C) let all members use their own preferred software.
D) make the team as large as possible so that every possible area of expertise will be
covered.
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An ________ involves making choice that’s clearly unethical.
A) ethical lapse
B) ethical slip
C) ethical quandary
D) ethical dilemma
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In business presentations, all background artwork should be
A) a good way to keep the audience’s attention.
B) the key to good design.
C) essentially decorative.
D) essentially functional.
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If you decide to include a career objective in your résumé, present it a way that relates
your qualifications to
A) as many jobs as possible.
B) the employer’s needs.
C) your personal needs and desires.
D) your relationship to the global community.
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If you’re planning to use transitions on your PowerPoint slides,
A) create miniature animated shows with them.
B) randomize them to keep the audience guessing.
C) be sure to add sound effects as well.
D) use the same transition throughout the presentation.
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A ________ studies events that happened in the past, with the hope of learning how to
avoid similar failures in the future.
A) market analysis report
B) due diligence report
C) failure-analysis report
D) feasibility report
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The “information technology paradox” refers to
A) widespread confusion over how to utilize email and IM.
B) the idea that technology has cut down interpersonal communication in business.
C) the idea that information tools (such as email) can waste as much time as they save.
D) none of the above.
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Which of the following technologies would be the best choice for conversational
exchanges?
A) Email
B) Voice mail
C) Podcasting
D) Instant messaging
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When you’re participating in a video interview with a prospective employer
A) focus on your computer screen.
B) read from a prepared script.
C) speak to the camera.
D) multitask via Twitter and Facebook.
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For most printed business messages, use a type size of ________ for regular text and
________ for headings and subheadings.
A) 8 to 10 points; 12 to 14 points
B) 10 to 12 points; 12 to 18 points
C) 12 to 14 points; 14 to 20 points
D) 16 to 20 points; 20 to 28 points
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Website designers start developing the information architecture for a website by
A) giving visitors options for finding what they want.
B) creating consistent labels for hyperlinks.
C) brainstorming how all potential visitors will want to use the site.
D) outlining all pathways between entry points and target information.
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When you’re responding to questions during an interview, you’re more likely to answer
them successfully if you
A) begin speaking before the employer finishes asking the question.
B) reply in a terse, matter-of-fact style throughout the interview.
C) pause for a moment before answering each question.
D) treat all questions as an opportunity to clarify your personal preferences.
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As it pertains to instant messaging (IM), spim consists of
A) unexpected corporate messages.
B) incoherent voice messages.
C) unexpected social messages.
D) unsolicited commercial messages.
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A(n) ________ defines operational procedures, outlines communication tasks, and sets
responsibilities during a crisis.
A) disaster worksheet
B) crisis management plan
C) emergency succession plan
D) business vulnerability assessment
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Using mobile phones during meetings is
A) routine in today’s high-tech workplace.
B) now restricted or prohibited in many organizations.
C) an effective way to show your professionalism.
D) all of the above.
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Associating youth with strength and age with declining powers is
A) a universal trait that characterizes all cultures.
B) common in European cultures, but not in the United States.
C) common in the United States, but not in many Asian societies.
D) an outdated practice.
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In the first step of the communication process, the sender
A) decides what to say.
B) chooses a communication channel.
C) has an idea.
D) chooses a communication medium.
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In the attention phase of a persuasive message, your goal is to make the audience want
to hear about your idea.
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The employer should not ask you questions about
A) your marital status.
B) your ethnicity.
C) your religion.
D) any of the above.
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Explain how inappropriate use of email at work can lead to legal problems.
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Briefly explain the difference between selling points and benefits, and then give an
example of each.
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Briefly explain the primary function of a statement of purpose, and then indicate the
most useful way to phrase one.
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Describe each of the four phases of the AIDA model for persuasive messages.
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Describe at least two advantages of using color in business presentations.
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List at least three advantages of using blogs in business.
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Explain what it means to choose “words that communicate well,” then list four
techniques for selecting the best words when writing business messages.
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Define “backchannel” and describe the risks and benefits it provides for business
presenters.
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What potential risk should you consider before including a career objective on your
résumé?
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Describe the elements of a formal business plan.
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List and briefly explain the three roles nonverbal communication plays in
communication.
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What are some criteria you can use in evaluating the credibility of an information
source?
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Identify and discuss five elements that characterize credible, professional report
content.
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Why must you revise your résumé for clarity and conciseness?
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What role does conversation marketing play in promotional messages for social media?
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