COMM 63901

subject Type Homework Help
subject Pages 9
subject Words 2774
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
How can a presenter make handouts as effective as possible?
A) Use them to rouse the audience to action
B) Use them to paint the big picture for the audience
C) Use them to convey and connect major ideas
D) Use them to set the emotional tone of the presentation
E) Use them to provide supporting detail so the audience can review it later
All of the following EXCEPT ________ are elements of the group development
process.
A) anticipation
B) emergence
C) brainstorming
D) reinforcement
If you expect a favorable response to your message, where can you place your
recommendations?
A) Up front
B) After each key point
C) After each piece of supporting evidence
D) In the recommendation section
E) At the end
page-pf2
Nonverbal communication can be a reliable guide to determining the meaning of a
message
A) in all communication situations.
B) across a wide range of electronic communication media.
C) in the majority of intercultural communication situations.
D) only if the sender and receiver assign the same meaning to nonverbal signals.
If you have 10 minutes or less to deliver a presentation
A) speak as quickly as you possibly can.
B) limit yourself to four or five main points.
C) always use the indirect approach to organize your material.
D) organize your presentation like a brief written message.
E) plan for an extended question and answer session.
Consider the statements below. Which one of them is TRUE?
page-pf3
A) Contemporary audiences don't expect messages to contain visual elements.
B) Today's video and graphic technology is so complex that only professionals can use
it.
C) Visuals can help you communicate your messages to audiences with lower reading
skills.
D) Your ability to create and interpret visuals will have little to do with your success in
business.
To make your text slides more readable
A) limit the text on each slide to four or five lines with four or five words per line.
B) use complete sentences with capitals and punctuation rather than short bulleted
phrases.
C) use the passive voice.
D) add artwork that expresses your thoughts to eliminate words.
E) provide handouts so the audience can make notes about each slide.
Selecting the right medium for your presentation is
A) easy—you're simply giving a speech.
B) an important decision since technology offers a number of choices.
C) only an issue when addressing audiences from other cultures.
D) not something you need to think about early on.
E) usually determined by your manager.
page-pf4
Which of the following is an advantage of spending more time on planning?
A) Reduced rework
B) It is more intuitive
C) A stronger focus on the writing effort
D) Easier distribution
E) Adaptability to a variety of mediums
An effective listener tries to practice ________ in an effort to hear and understand what
the other party is saying.
A) emphatic listening
B) critical listening
C) active listening
D) content listening
page-pf5
Which of the following factor(s) should you consider when distributing lengthy reports
or multimedia productions?
A) Cost
B) Digital elements
C) Page numbers
D) Column sizing and spacing
E) Using a letter or memo to introduce the report
What is the ability to relate to the needs of others?
A) Etiquette
B) Emotional intelligence
C) Informal communications
D) Formal communications
E) Critical thinking
What is a knowledge management system?
A) A centralized database that collects insights of customers and suppliers
B) A communication technology that allows access to blogs
C) The right combination of digital and written communication styles
D) Input technology for those who text often
E) A centralized database that collects insights of employees
page-pf6
Why is it important to revise messages carefully?
A) To verify the research
B) To ensure the message gets results
C) To compose it based on writer's needs
D) To keep the message flexible and unfocused
E) To allow the message to be viewed on a mobile device
When selecting the right medium for a report
A) you should choose the one that is most convenient.
B) you should choose the one that is most economical.
C) your decisions should reflect your audience's expectations.
D) you should always present your report in writing.
E) you should choose the one that allows you to cut and paste data from other sources.
page-pf7
All of the following EXCEPT ________ can promote ethical choices across cultures.
A) sending honest messages
B) respecting cultural differences
C) capturing the moral high ground
D) sending and receiving messages without judgment
Which of the following should be included to make a lengthy document more useful to
mobile readers?
A) Highlight boxes
B) Tables and other supporting visuals
C) Sidebars
D) An executive summary
E) Elliptical organization
Failing to report all data a manager needs to make a good decision is an example of
A) plagiarizing.
B) selective misquoting.
C) distorting visuals.
D) omitting essential information.
E) misrepresenting numbers.
page-pf8
Which of these audience needs should you consider when distributing a large digital
file?
A) Hardware costs
B) Technology predictions
C) Audience convenience
D) The nonverbal message
E) Availability of graphical elements
Business communicators can use ________ to extract broad meaning from giant masses
of data or to put data into context.
A) bubble charting
B) data visualization
C) flowcharting
D) social media
E) drill down apps
page-pf9
A euphemism is a word or phrase that is
A) possibly offensive.
B) general or abstract in meaning.
C) highly technical.
D) a milder term for one with negative connotations.
With regards to persuasive messages in social media, the AIDA approach is limited
because it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional, conversational approach.
E) allows the audience to respond immediately with questions.
When making a claim or requesting an adjustment, your close should
A) clearly state how angry and disappointed you are.
B) explain the specific details of the problem.
C) request the specific action required to resolve the problem.
D) explain that you are planning to seek legal counsel.
E) provide a straightforward explanation of how the problem occurred.
page-pfa
When conversing with someone from another culture, how should you end the
conversation?
A) By stressing and over enunciating key ideas from the conversation
B) Bow
C) By double-checking to make sure you and the other person agree on what was
decided
D) Immediately rephrase what has been agreed on
E) Interrupt and correct the listener if they misspeak
As a rule, keep subject lines and headlines to around ________ when writing messages
for smartphone users.
A) 25 characters
B) 75 characters
C) 100 characters
D) 140 characters
Which of the following should be the goal of a well-written document?
page-pfb
A) To verbally and nonverbally convey the intended message
B) A mobile friendly typeface
C) Visual appeal
D) Understanding the readers intent
E) A high score on a readability index
Which of the following would not be a positive, productive way of using a mobile
device during an important meeting, convention, or conference in the workplace?
A) Jotting down some follow-up questions
B) Taking notes about essential ideas
C) Checking your Facebook or working on unrelated tasks
D) Tweeting key points from a convention speech
Which of these is an important consideration when you communicate with the same
audience multiple times?
A) Balance of text and graphics
B) Restraint
C) Haptics
D) Technical detail
E) Design and layout consistency
page-pfc
When should you consider using the indirect approach for a report or proposal?
A) When the message is exceptionally long
B) When the audience will be most focused on recommendations
C) When you wish to sound more forceful and confident
D) When you wish to save the audience time
E) When the audience is skeptical or hostile
Why are most cultures considered to be complete?
A) They can be easily explained to those of another culture
B) They are observable and don't need to be written
C) They provide rules for society
D) They provide answers to large "life" questions for members
E) They may not make sense to those outside the culture, making the culture exclusive
page-pfd
A potential drawback of using photographs in reports is that
A) they can show too much detail.
B) they are difficult to change or manipulate.
C) appropriate photos are difficult to find.
D) they are expensive.
E) they are often retouched to improve the look.
The most common way to organize a rsum is
A) functionally.
B) retrospectively.
C) chronologically.
D) organically.
What is a primary reason people join a social network?
A) News
B) Sales pitches
C) Interaction
D) Lectures
E) Blogging
page-pfe
In corresponding with customers, making statements such as, "Thank you for
purchasing the most durable notebook computer you can buy" is
A) to be avoided in routine positive messages.
B) a good way to build customer relationships.
C) an important part of all negative responses to claim letters.
D) an avoidance technique.
E) viewed as superficial and somewhat insulting by the reader.

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