Sammie is planning a persuasive request. What advice should she follow for the
opening of her request?
a. Provide her telephone number.
b. Capture the reader’s attention and interest.
c. Cite facts, statistics, expert opinions, examples, and specific details to support her
request.
d. Identify herself and her company.
Answer:
Irina will make her presentation to a large audience of members whose negative
attitudes range from displeased to outraged. What advice should Irina follow in
preparing her presentation for this audience?
a. Include plenty of personal stories, several anecdotes, and lots of jokes or humor.
b. Use facts, statistics, and expert opinions along with an energizing, upbeat delivery
style.
c. Be humorous, add colorful visuals and startling statistics, and keep the presentation
brief.
d. Present objective data and expert opinion in a calm, controlled delivery style.