To increase the likelihood of a résumé generating “hits” in an applicant tracking system,
what should be incorporated?
A. Multiple pages
B. Infographics
C. Keywords and phrases used by the employer
D. Symbols such as numbers and ampersands
E. New Times Roman font
Answer:
Describe the steps a writer might take when they have an audience who is skeptical or
resistant to an idea.
Answer:
A message designed to make an explicit request for people to buy something is called
what?
A. Marketing messages
B. Claim or adjustment messages
C. Sales messages
D. Persuasive presentations of ideas
E. Requests for action
Answer:
Which channel and medium combination allows flexibility of multiple formats and
channels but can be limited in terms of reach and capability?
A. Written, printed
B. Written, digital
C. Visual, printed
D. Visual, digital
E. Oral, digital
Answer:
Which of the following can be used to verify the flow and consistency of your slide
show?
A. Navigation slides
B. Slide build
C. Slide sorter
D. Slide titles
E. Slide transitions
Answer:
Which of the following encourages potential buyers to make a purchase decision
immediately?
A. Persuasive messages
B. Direct messages
C. Indirect messages
D. Marketing messages
E. Sales messages
Answer:
When planning a marketing or sales message, which is the first step of the process?
A. Identifying the product or service to sell
B. Analyzing the competition
C. Identifying key selling points
D. Assessing audience needs
E. Anticipating objections
Answer:
When writing for an online audience, how should a document be developed?
A. Paragraphs should be kept short.
B. Lists and bullets should be used wherever possible.
C. Headings and subheadings should be limited.
D. Writing should be efficient and skimmable.
E. Style and tone should be general to reach a wider audience.
Answer:
What can be used to show how one thought is related to another?
A. Review sections
B. Preview sections
C. Transitions
D. Headings and subheadings
E. The introduction
Answer:
Which of the following can a career center offer to a soon-to-be college graduate?
A. Help in identifying errors on the résumé
B. Help in identifying misspellings on the résumé
C. Help in minimizing unprofessional tweets
D. Help in job search techniques
E. Help in accessing an organizations website
Answer:
Entries for the bibliography for a report following the Chicago style
A. alphabetize magazine articles by the name of the magazine, if no author is cited.
B. use quotation marks around the titles of articles from newspapers and journals.
C. capitalize only the first words of titles of books and articles.
D. use only the name of the principal author, followed by “et al.” to represent any other
authors.
Answer:
When developing a persuasive message, when should audience objections be
addressed?
A. As soon as the objection is mentioned
B. When all objections have been voiced
C. Before they become objections
D. After the product or service has been delivered
E. As the audience absorbs the message
Answer:
When are social networks most effective?
A. When the network is dedicated to a specific specialty
B. When the network has filtering capability
C. When the networks allow all participants to give and receive information
D. When the networks provide meaningful user content controlled by the organization
E. When the networks provide meaningful user content without company input
Answer:
When writing a report to inform a supervisor on the progress of a project, what type of
report is being created?
A. Personal activity report
B. Operating report
C. Policies and procedures report
D. Compliance report
E. Progress report
Answer:
Which part of an indirect format message serves as a transition to the purpose of the
message?
A. The apology
B. The news
C. The reasons for the news
D. The buffer
E. The explanation of company policy
Answer:
Reading backwards and reading with your finger under a word help the proofreading
process by using what?
A. A focus on high priority items
B. Distance
C. Additional time
D. Vigilance
E. Perception tricks
Answer:
Which of the following is a disadvantage of using too many short sentences?
A. Short sentences can lack punch.
B. Short sentences can lack informative power.
C. Short sentences are harder to understand.
D. Short sentences are harder to skim for key points.
E. Short sentences make writing feel disconnected.
Answer:
After conducting an audience analysis, what is the next step in the writing process?
A. Gathering information
B. Writing the communication
C. Refining the topics to be covered in the communication
D. Developing the first draft of the communication
E. Determining the channel and medium for the communication
Answer:
During which stage of the listening process does the listener analyze the quality of the
information?
A. Receiving
B. Decoding
C. Remembering
D. Evaluating
E. Responding
Answer:
Which of the following would be an appropriate use of digital medium?
A. When you want to make a formal impression
B. When you are legally required to provide information in print
C. When you want to stand out from the flood of electronic messages
D. When you want to introduce yourself to a customer or client
E. When you need a permanent, unchangeable or secure record
Answer:
When a large file needs to be sent to the reader, what factor will help determine the
delivery method?
A. Cost
B. Location
C. Audience convenience
D. Time
E. Security
Answer:
In general, most business messages are written using what type of tone?
A. Conversational
B. Casual
C. Abstract
D. Formal
E. Objective
Answer:
To prevent a public relations problem, which of the following might be the best way to
respond to a critic who posts negative information about the company?
A. Assess the message for flaws.
B. Threaten legal action unless the post is removed.
C. Contact the writer privately to attempt to resolve the situation.
D. Monitor feedback about the complaint before making a decision.
Answer:
The key to making a user-generated content site effective is what?
A. Consistent addition of new information
B. Links to corporate websites
C. Valuable and easy-to-use data
D. Video
E. Access by invitation only
Answer:
Which of the following is the generic name for software that helps organize and control
website content for groups?
A. Enterprise systems
B. Workflow systems
C. Cloud management systems
D. Content management systems
E. Intranet systems
Answer:
Messages that try to convince the audience to consider then purchase products and
services are called what?
A. Direct messages
B. Indirect messages
C. Business messages
D. Persuasive business messages
E. Marketing and sales messages
Answer:
What can using Q&A sites or providing brief answers posted on the social media site,
do for the organization?
A. Allow the organization to respond to conversations within the community
B. Identify and support product champions
C. Allow the organization to provide information people want
D. Integrate conventional marketing techniques
E. Facilitate community building
Answer:
Which of the following is not a function of the performance review process?
A. Clarifying job requirements
B. Documenting evidence of performance
C. Announcing salary increases for the coming year
D. Establishing a plan of action to ensure continued performance
E. Communicating organizational values
Answer:
During the planning phase of the writing process, which of the following will help you
prioritize informational needs and focus on the most important questions?
A. Statement of purpose and audience needs
B. Work timeline
C. Executive dashboard
D. Analytics matrix
E. Statement of purpose
Answer:
Which of the following best describes the characteristics and experiences that define
each of us as individuals?
A. Diversity
B. Culture
C. Cultural context
D. Social behavior
E. Practical intelligence
Answer:
Which step of the AIDA plan encourages the audience to hear about your main idea?
A. Action
B. Interest
C. Interpersonal
D. Desire
E. Attention
Answer:
When designing effective slides, which of the following should be avoided?
A. Using the slide to replace your words
B. Using the slides to highlight only key points
C. Using the slides to summarize a message
D. Using the slides to signal major shifts in thought
E. Using the slides to illustrate concepts
Answer:
What should you do when developing a routine request or a positive message?
A. Slowly build up to the request or main idea
B. Not assume that your audience will comply
C. Demand action to ensure compliance
D. Be non-specific when stating what you want
E. State precisely what you want
Answer:
Which of the following use human editors to categorize and evaluate websites, blogs
and podcasts?
A. Metasearch engines
B. Deep Internet
C. Online databases
D. Web directories
E. Research librarians
Answer:
Which of the following is the most effective way to shorten a sentence?
A. Avoid redundancies
B. Avoid using commas
C. Use the passive voice instead of the active
D. Use camouflaged verbs
E. Use hedging sentences
Answer: