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Which of the following is one reason the consideration of ethics is especially important
when delivering bad news?
A) The law requires all communications to be ethical and written with etiquette
B) Strong ethical standards will minimize the impact of the negative news
C) To emphasize the benefits to all stakeholders, not just those receiving the news
D) The news may impact the lives of those receiving it in a significant way
E) The message can minimize anxiety for the reader
Which of the following complicates the tasks of planning and organizing content for a
website?
A) Each audience member has unique informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from the same entry point
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
How do time constraints on presentations help create a more effective presentation?
A) They force the presenter to answer all questions during the presentation instead of at
the end of it
B) They force the presenter to give demonstrations that are short and easy to manage
C) They force the presenter to focus on the most essential points that are important to
the audience
D) They force the presenter to develop meaningful and effective slides
E) They limit the amount of audience participation, thereby limiting potential loss of
control
In what way can headings help the reader understand the organization of a message?
A) Headings always give away key conclusions
B) Headings prevent readers from superficially skimming
C) Headings label groups of related paragraphs
D) Headings keep paragraph length to a minimum
E) Headings can replace bullet points
A survey is ________ if it produces identical results when repeated. A survey is
________ if it measures what it's intended to measure.
A) valid; reliable
B) reliable; utile
C) reliable; valid
D) valid; intentional
E) intentional; reliable
What does it mean to avoid hedging whenever possible?
A) Adding predictions as facts
B) Using modifiers
C) Incorporating parallel construction
D) Using confident, definitive statements rather than weak, tentative statements
E) Building a logical order to the information
Which of the following can be used to help readers absorb details of complex
information while keeping track of the goal of the report?
A) Review sections
B) Headings
C) Transitions
D) Preview sections
E) White space
Which of the following would be considered a claim against a company?
A) A settlement of a dispute
B) An offer of a remedy
C) A formal complaint
D) An assessment of a problem
E) An offer to continue a business relationship if a problem is fixed
A type of rsum that emphasizes a candidate's skills and accomplishments while also
including a complete job history is termed
A) a chronological rsum.
B) a functional rsum.
C) a combination rsum.
D) an indirect rsum.
E) a targeted rsum.
Which of the following is one outcome of using social networks to find pockets of
knowledge and expertise within the workplace?
A) Fostering collaboration
B) Integrating the entire company workforce
C) Avoiding communities of interest
D) Understanding target markets
E) Brand socialization
Why is it vital to have a positive, alert tone when being interviewed over the phone?
A) You don't want to sound like you are reading prepared notes
B) Reception is often poor or there is a delay
C) You won't know if the interviewer has a copy of your rsum
D) You won't have nonverbal cues to help create a good impression
E) You don't want to sound overly interested
What are the four communication stages in the AIDA model?
A) Attention, indirect, direct, action
B) Action, interest, desire, attention
C) Affiliation, interests, demographics, audiences
D) Attention, interest, desire, action
E) Aggregation, independence, dependence, activity
One potential drawback of focusing immediately on conclusions in a report is that you
may
A) reveal information you know about that has not been included in the report.
B) make everything you say seem too simple.
C) have new ideas that cannot be introduced later.
D) eliminate the need to read the report.
E) make the report longer and more difficult to write.
How should a series of questions be handled in a routine request?
A) List each question in a new paragraph
B) Make each question a logical outgrowth of the previous question
C) Ask the most important questions first and deal with one topic per question
D) Use transitions and cover multiple topics in one question
E) Start with the least important
Multiple generations within an organization are an element of what concept?
A) Social trends
B) Workplace preferences
C) Diversity
D) Nurturing
E) Practical intelligence
The longest phase of a job interview is usually
A) the warm-up.
B) the question-and-answer stage.
C) the close.
D) none; all are about the same length.
How can conducting research on various professions, industries, companies, and
individual managers help a candidate when creating a rsum?
A) The candidate can eliminate key ideas in the application letter
B) The candidate can use curriculum vitae instead of a rsum
C) The candidate will have a better idea of what type of personal information to include
D) The candidate will have more talking points for the interview
E) The candidate will have a better idea of the audience and their information needs
Which of the following can be done to make paragraphs more coherent for readers?
A) Incorporate abstract words
B) Avoid transitions
C) Use consistent paragraph lengths
D) Eliminate topic sentences
E) Use logical connections between ideas
What is content marketing?
A) Heavily advertising new blog content
B) Providing free information that is valuable to a community and helps the company
build closer ties with customers
C) Making sure marketing efforts are satisfying for everyone involved
D) Never promoting a company's products or services in any way
E) Answering questions from buyers
The closing section of a positive message
A) highlights a benefit to the audience or expresses goodwill.
B) states the main idea.
C) is the longest part.
D) provides resale information.
E) explains the consequences of noncompliance.
Your policy for using clipart in presentations should be
A) not to use any clipart, ever.
B) to use clipart sparingly, if at all.
C) to use clipart as much as possible in those presentations that need spicing up.
D) to use just those pieces that you particularly like.
E) to use clipart only after getting the permission of the designer.
Twitter-ready bites of information, extracted from a blog post or other message, are
called
A) sound bites.
B) tweetables.
C) epigrams.
D) clickables.
As an alternative to newsfeeds, ________ involves aggregating (gathering) and curating
(sorting, categorizing, and presenting) information on a particular topic in a way that
makes it convenient for targeted readers.
A) blog rolling
B) content curation
C) hub syndication
D) virtual automation
Which of the following should you look for when reviewing design, format, and
programming issues?
A) Punctuation errors
B) Grammar errors
C) Incorrect or missing page numbers
D) Unattributed exhibits
E) Missing source notes
When you're applying the three-step writing process to blogging, the planning step will
include
A) writing a concise statement of your blog's purpose.
B) targeting the audience that you intend to reach.
C) narrowing the scope of subjects you plan to cover.
D) all of the above.
A ________ outlines an organization's official position on issues that affect its success.
A) policy report
B) position paper
C) feasibility report
D) business plan
Which of the following is a form of parallel communication that takes place during a
presentation?
A) Backchannel
B) Feedback
C) Performance
D) Webcasts
E) Screencasts
A Gantt chart is a type of
A) pictogram.
B) line chart.
C) time line chart.
D) pie chart.
Which of the following will help a candidate avoid losing an opportunity as recruiters
narrow the list of candidates they will pursue?
A) Increasing the number of network connections
B) Sending rsum to a general audience
C) Building a personal brand by continuously sending tweets to the recruiter
D) Being late for an interview only because a previous interview went longer than
planned
E) Assuming that every employer will conduct an online search on candidates
One way to overcome audience resistance to your message is to
A) use the hard-sell approach.
B) address possible concerns that your audience has.
C) emphasize the potential problems.
D) emphasize the consequences of non-compliance.
E) identify areas where competitors fall short.
Which of the following is one of the essential goals of communication?
A) Successful negotiations
B) Sharing
C) Data development
D) Engagement
E) Career development
Which of the following assumption can you make about how the audience will comply
with a routine request?
A) You all have the same goals
B) The reader will be convinced if one strong, meaningful reason is included
C) The middle paragraph will contain a persuasive message
D) The reader will comply
E) The request will include specific details about the benefits of complying
Group members who are motivated mainly to fulfill personal needs play a
A) team-maintenance role.
B) task-facilitating role.
C) self-oriented role.
D) coordinating role.
Writing for social media requires a different approach than writing for traditional
media.
A ________ shows the relative frequency of terms in an article, a blog, a website, or
another collection of text.
A) data dictionary
B) content display
C) tag cloud
D) word funnel
E) pictogram
