________ focuses on the process and outcomes of communication, whereas ________
delivers criticism with no guidance to stimulate improvement.
A) Intuitive feedback; rational feedback
B) Circular feedback; linear feedback
C) Open feedback; closed feedback
D) Constructive feedback; destructive feedback
Answer:
A disadvantage of a written, printed message is that it
A) limits opportunities for timely feedback.
B) cannot reach geographically dispersed audiences.
C) minimizes the writer’s ability to plan and control a message.
D) doesn’t give recipients time to process the message before they respond.
Answer:
The opening of a routine or positive message should be
A) brief and enigmatic.
B) terse and demanding.
C) wordy and indirect.
D) clear and concise.
Answer:
The two most common primary research methods in the social sciences are
A) not appropriate for test marketing.
B) experiments and observations.
C) surveys and interviews.
D) test panels.
Answer:
The term ________ refers to groups that are affected by or have an interest in a
company’s actions.
A) coalitions
B) stakeholders
C) confederacies
D) partnerships
Answer:
Supplementing a traditional résumé with a PowerPoint presentation
A) makes you appear desperate.
B) is considered a viable choice in today’s job market.
C) is limited since it does not offer multimedia capabilities.
D) is more convenient for employers than an online résumé.
Answer:
When you adopt ________ to communication, you understand and respect the members
of your audience and make every effort to communicate in a way that’s meaningful to
them.
A) an audience-centered approach
B) a technology-driven approach
C) an egocentric approach
D) a performance-maximization approach
Answer:
Innovations in research technology allow you to
A) completely avoid unreliable information on the web.
B) rely exclusively on standard search engines, regardless of your needs.
C) access all online databases free of charge.
D) find webpages, as well as the documents and webpages that are linked to those sites.
Answer:
Which of the following are content curation sites?
A) Vimeo and YouTube
B) Facebook and Google+
C) Pinterest and Scoop.It
D) Digg and Reddit
Answer:
As it relates to a formal business plan, the ________ defines how the company will
generate revenue and produce a profit.
A) marketing strategy
B) business model
C) action forecast
D) financial projection
Answer:
As a rule, keep subject lines and headlines to around ________ when writing messages
for smartphone users.
A) 25 characters
B) 75 characters
C) 100 characters
D) 140 characters
Answer:
The term ________ refers to decorative elements that clutter documents without adding
any relevant information.
A) shamming
B) visual variance
C) chartjunk
D) data visualization
Answer:
In general, for internal communication, the higher up your message goes, the
A) more details people want to see.
B) fewer details people want to see.
C) less likely you are to run into ethical problems.
D) more likely you are to run into ethical problems.
Answer:
All of the following except ________ can promote ethical choices across cultures.
A) sending honest messages
B) respecting cultural differences
C) capturing the moral high ground
D) sending and receiving messages without judgment
Answer:
For most interviews, asking your own questions is
A) necessary only if you are interviewing for a management position.
B) risky and a bad idea unless you are certain the interview is going well.
C) just as important as answering the employer’s questions effectively.
D) usually viewed as a sign of arrogance after all, the employer is in charge.
Answer:
Use the ________ to organize a message if you believe your audience will be receptive
to what you have to say.
A) direct approach
B) didactic approach
C) dialectical structure
D) diametric pattern
Answer:
Which of the following would be the best opening for a routine request?
A) Please send me a summary of the eastern region’s sales data for April.
B) As soon as you get this, send me last month’s sales data.
C) I know you may not want to, but send me last month’s sales data.
D) I am very sorry to ask you to do this.
Answer:
People in the United States generally
A) view hard-earned material comfort as a worthy goal.
B) believe that people who work hard are no better than those who don’t work hard.
C) condemn materialism and prize a carefree lifestyle.
D) take offense at the question, “How was your weekend?”
Answer:
Briefly explain several guidelines for adapting marketing and sales messages for social
media.
Answer:
Prezi is a cloud-based option for creating
A) linear presentations.
B) point-by-point slide decks.
C) nonlinear presentations.
D) standalone slideuments.
Answer:
A functional résumé emphasizes your
A) career gaps.
B) workplace experience.
C) skills and capabilities.
D) progress through career opportunities.
Answer:
The purpose of a résumé is to
A) showcase the applicant’s preferences.
B) get the applicant an interview.
C) tell the applicant’s life story.
D) get the applicant a job.
Answer:
If you have serious concerns about the qualifications of a job candidate who has asked
you for a written recommendation, you should
A) avoid mentioning them in the letter of reference.
B) include allegations of misconduct in reference letter.
C) elect not to write the recommendation.
D) express your concerns via social media.
Answer:
You and several coworkers serve on a task force charged with updating the company’s
personnel-policy manual. To proceed effectively, you should concentrate on
A) pointing out as many typos, misspellings, and grammatical errors as possible.
B) ensuring that all members have a clear and shared sense of purpose.
C) making other team members feel good.
D) doing all of the above.
Answer:
To downplay a dependent clause in a complex sentence, you should
A) place it at the beginning of the sentence.
B) place it at the end of the sentence.
C) place it in the middle of the sentence.
D) set it off with a semicolon.
Answer:
The detailed proof needed to support your conclusions and recommendations should
appear in the ________ of your report.
A) opening
B) body
C) close
D) appendix
Answer:
A ________ defines the problem or purpose of your research.
A) plan of action
B) mission statement
C) problem statement
D) statement of intention
Answer:
AIDA stands for
A) appeal, indirect, direct, action.
B) anticipate inquiry in doing adjustments.
C) assume, insist, describe, act.
D) attention, interest, desire, action.
Answer:
In marketing and sales messages, what is the primary difference between selling points
and benefits?
A) Selling points are positive whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) None of the above is correct.
Answer:
If you’re thinking about using a functional résumé to support your job search, remember
that many employers
A) are suspicious of them.
B) strongly prefer them to chronological résumés.
C) view them as a sign of strong communication skills.
D) don’t know what they are.
Answer: