COMM 18630

subject Type Homework Help
subject Pages 9
subject Words 2988
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
In a formal proposal, the work plan section
A) reviews the situation at hand and explains the need for action.
B) describes your action plan for accomplishing the work that must be done.
C) describes your organization's experience, personnel, and facilities.
D) emphasizes the benefits and advantages of your proposed solution.
E) is only necessary when the report will be sent outside the organization.
Which of the following is required by the FTC when statements about a product are an
important part of the purchasing decision for customers?
A) The message must be backed up with evidence
B) The message must be truthful and not deceptive
C) The message must offer bait and switch options
D) The message cannot be geared toward children
E) The message must be considered a binding contract
Which of the following should you verify when you evaluate the organization of
content in your document?
A) A variety of sentence lengths
B) Paragraphs are short and easy to find
C) Bullets and lists are incorporated
D) Clarity, logic, and a reader orientation
E) Descriptive headings and subheadings
page-pf2
Which of the following is one of the most common primary research methods for
business writing?
A) Observations
B) Surveys
C) Research reports
D) Experiments
E) Databases
If the interviewer makes you a job offer and you begin to discuss salary, you should
A) be sure to raise the topic before the interviewer.
B) pick a salary number that is 20 percent higher than the industry standard.
C) say that your salary requirements are negotiable.
D) say your salary requirements are the top of the pay range.
E) say you are more concerned about getting "real world" experience than about the
salary.
page-pf3
As used in the introductory section of a proposal, the ________ states the boundaries of
the proposal.
A) scope
B) purpose
C) index
D) mission
E) limitations
If using the direct approach to organize a report or proposal, which of the following
should be used to begin the report?
A) Background information that created the issue
B) A general outline as to how the report or proposal is structured
C) Key findings and conclusions
D) An indication of each main topic addressed
E) A logical argument structure
When you're selecting keywords to include your rsum, you should
A) never use more than three of them at one time.
B) incorporate them into your introductory statement and other sections.
C) place all of them in a keyword summary at the end of the rsum.
D) choose strong verbs and colorful adjectives.
E) use industry jargon and buzzwords.
page-pf4
Which of the following is the result of people receiving more information than they can
process?
A) Less access to the Internet of Things
B) Information overload
C) Radical connectivity
D) Digital information fluency
E) A strong social communication model
According to your textbook, the least desirable way to include keywords in your rsum is
in
A) an introductory statement.
B) a standalone keyword summary.
C) the work history section.
D) the education section.
E) a volunteer work section.
page-pf5
What type of persuasive message is designed to convince business audiences to
purchase products and services?
A) Spider webs
B) Anecdotes
C) Persuasive business messages
D) Continuous operations messages
E) Marketing and sales messages
Whether or not you should apologize when delivering bad news about transactions
depends mainly on
A) how much the customer has purchased from your company in the past.
B) the medium you are using for the message.
C) how long it has been since the problem occurred.
D) potential ethical and legal outcomes.
E) how much you personally regret the decision made.
page-pf6
One of the steps in analyzing your audience is to
A) determine whether your audience is comfortable listening to the language you speak.
B) remember to keep your speech or oral presentation short.
C) define your purpose.
D) prepare a detailed, informative outline.
E) decide on how in-depth the topic should be.
Why is it important to talk to supervisors, colleagues, or customers when finding and
evaluating information for an audience you are unfamiliar with?
A) To be sure to acknowledge how people feel
B) To gauge interest by the online community
C) To ensure company documents are up-to-date
D) To better identify the needs of the target audience
E) To get input from the audience
When analyzing data, look for ________, which are definite patterns taking place over
time, such as growth and decline.
A) trends
B) indexes
C) segues
D) smatterings
page-pf7
With the exception of ________, the following statements about intercultural
communication are TRUE.
A) Learning some common phrases in the language of your business partners will
demonstrate your commitment to the business relationship.
B) Being able to communicate in more than one language can make you a more
competitive job candidate in a wider variety of career opportunities.
C) Mobile devices can help you learn another language or communicate with someone
who doesn't speak your language.
D) You can assume people who speak the same language (but come from different
countries) will speak that language in the same way.
Which of these is a disadvantage of allowing employees to use their own devices to
access work files?
A) Employees work from home more often
B) There is less opportunity for digital publishing
C) Location-aware content can be shared
D) Security and privacy issues
E) There is greater risk of injury when multitasking
page-pf8
Which of the following can be accomplished by ensuring your message supports the
objectives and policies of the organization?
A) That the timing is right for the message
B) That the purpose is realistic
C) That the specific purpose has been well defined
D) That the purpose of the message is acceptable to the organization
E) That something will change as a result of the message
Supplementing a traditional rsum with a PowerPoint presentation
A) makes you appear desperate.
B) is considered a viable choice in today's job market.
C) is limited since it does not offer multimedia capabilities.
D) is more convenient for employers than an online rsum.
E) is only done in the technology field.
The ________ must clearly state your reason for writing and give the recipient a
compelling reason to keep reading.
A) career summary on your rsum
B) opening paragraph of your application letter
C) word cloud in your employment portfolio
D) keyword cluster included in your rsum
page-pf9
When using the indirect approach to write a report, you can include a descriptive
synopsis that describes
A) the names, places, and subjects mentioned in the text of the report.
B) what the report is about, without divulging how the report ends.
C) what the report is about, including how the report ends.
D) the content of the entire report for readers who lack the time or motivation to read
the report.
When you are refusing a routine request from someone in an established relationship,
you
A) should use the indirect approach.
B) should invoke company policy if that is a possible out.
C) donʹt need to invest as much time and effort as you would for other kinds of negative
messages.
D) should give the name of the person making the decision.
E) avoid offering suggestions or other options available.
page-pfa
A functional rsum emphasizes your
A) career gaps.
B) workplace experience.
C) skills and capabilities.
D) progress through career opportunities.
E) education.
Most ________ express a concept, quality, or characteristic. Most ________ represent
something you can see, touch, or visualize.
A) abstract words; concrete words
B) interpretive words; explanatory words
C) incisive words; generalized words
D) selective words; common words
An appendix, a bibliography, and an index are the ________ of a formal report.
A) embedded elements
B) introductory sections
C) supplementary parts
D) conceptual portions
page-pfb
Which of the following is the purpose of a rsum?
A) To get a job
B) To increase your network
C) To get an interview
D) To create a compelling narrative the employer will carefully read
E) To provide every positive detail to show the candidate in the best possible light
The requirements section in a request for proposals should
A) let bidders know how and when you'll be making a decision.
B) spell out everything you expect from potential vendors.
C) provide contact information for someone who can answer detailed questions.
D) give potential bidders some background information on your organization.
E) offer examples of the types of services you can provide.
Which of the following is an effective strategy for proofreading?
A) Read the document several times in one session
B) Use distractions as a way to refocus
C) Give yourself some time after finishing the first draft
D) Proofread immediately after finishing the document
E) Read the document from start to finish twice
page-pfc
In a routine request, where do you explain the request, if an explanation is needed?
A) In the body
B) In the introduction
C) In the close
D) Before a list of questions
E) In its own paragraph
As an approach to resolving conflict during team activities, a ________ proposes that
both sides can satisfy their goals (at least to some extent) and seeks to minimize losses
for everyone involved.
A) lose-win strategy
B) lose-lose strategy
C) win-win strategy
D) break-even strategy
If group members seem resistant to change, which of the following will encourage them
to share their concerns?
A) Brainstorm
B) Use constructive criticism
C) Encourage flexibility
page-pfd
D) Form an alliance
E) Listen
A "slideument" is
A) a particularly useful electronic slide that provides lots of information.
B) a slide that is sent ahead of time to introduce the audience to your topic.
C) an electronic slide that tries to function as both a presentation visual and a printed
document.
D) a slide that is also printed and distributed to the audience as a handout.
E) a slide that supplements information found in a handout
Members of the ________ were born between 1946 - 1964.
A) Radio Generation
B) Lost Generation
C) Baby Boom Generation
D) Millennial Generation
page-pfe
Which of the following is one of the key questions employers attempt to answer during
an interview?
A) Can the candidate handle the responsibilities of the position?
B) Can the organization afford the candidate?
C) Does the candidate fully understand the demands of the position?
D) Is the candidate going to be able to fulfill his or her personal goals?
E) Is there a better candidate somewhere?
During which step of the writing process should you define the main idea and limit the
scope of the message?
A) Writing
B) Composing
C) Producing
D) Planning
E) Completing

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