You are using the corporate blog to respond to a business emergency. Which of the
following is the best recommendation?
a. Use the blog as the sole provider of emergency information to avoid muddled
messages.
b. Make the blog part of your overall effort to communicate information regarding the
business’s emergency.
c. Soothe emotional reactions by posting information on your corporate blog, replacing
all other communication channels.
d. Do not address rumors or misinformation on the blog; address factual content only.
Answer:
All reports should be written using a formal writing style.
a. True
b. False
Answer:
Social media messages have replaced e-mail messages within organizations and to
external audiences.
a. True
b. False
Answer:
Rather than memorizing or reading a presentation, you should deliver it
extemporaneously.
a. True
b. False
Answer:
Which of the following represents an informal writing style?
a. James, Deloitte, and Wilts, Inc., after extensive review of references and credentials
of contractors, has elected to contract with Peck Builders for the new office complex.
b. We selected Peck Builders as general contractor for our new office complex.
c. After conducting an exhaustive search of building design elements and
cost-efficiency data, the company has verified the qualifications of Peck Builders.
d. The findings validate the imperative of selecting a fully qualified and bonded
contractor for the new building venture of James, Deloitte, and Wilts, Inc.; that
contractor is Peck Builders.
Answer:
Primary data result from reading what others have experienced or observed and
recorded.
a. True
b. False
Answer:
One advantage of podcasts is that they can broadcast repetitive information that does
not require interaction.
a. True
b. False
Answer:
Every business person will need to write a negative business message that may
disappoint, irritate, or anger a receiver; these messages must be written
a. carefully.
b. by top-level management only.
c. using only the direct organizational strategy.
d. deceitfully.
Answer:
The most compelling and effective messages contain one repeated sentence pattern
rather than a variety of sentences.
a. True
b. False
Answer:
Twitter is very popular for personal use with employees under age thirty-five, but
businesses have not yet found positive business applications for this digital
communication tool.
a. True
b. False
Answer:
The most effective sales messages follow the AIDA strategy.
a. True
b. False
Answer:
Many job seekers today use social networking sites like Facebook and LinkedIn to
network and to find positions.
a. True
b. False
Answer:
Which of the following is a complex sentence?
a. Visit our website to learn more about our newest product line.
b. The conference will be held on Monday, but few managers will be able to attend.
c. Employers are now using social media sites to screen applicants; therefore, job
seekers are advised to clean up their digital presence.
d. Because of rising insurance premiums, many companies are offering
employee-wellness incentives.
Answer:
Ethan wrote the proposal for MPEX Associates and submitted it on May 1 is an
example of a
a. simple sentence.
b. ccompound sentence.
c. complex sentence.
d. compound-complex sentence.
Answer:
Use headings only when writing a report.
a. True
b. False
Answer:
Which of these is the best recommendation for business communicators using e-mail?
a. Consider using e-mail to deliver bad news or to resolve arguments so that you can
avoid a face-to-face conversation.
b. Add humor or tongue-in-cheek comments to lighten the tone of serious e-mail topics.
c. Type your message in all capital letters to increase your speed and efficiency.
d. Edit your text for readability and proofread for typos or unwanted auto-corrections.
Answer:
Use the opening of a persuasive request to gain your reader’s attention and interest.
a. True
b. False
Answer:
All of the following are front matter components of a formal report except the
a. letter or memo of transmittal.
b. list of figures or tables.
c. appendix.
d. executive summary.
Answer:
Taylor must send a bad-news message to a client and indicate to her that he will be
unable to meet a delivery deadline. What should Taylor do first?
a. Select a soothing color of stationery for the message.
b. Gather information about his reasons for not meeting the deadline.
c. Write the opening of his message.
d. Analyze the bad news to see how it will affect his reader.
Answer:
Which of the following is an advantage of the direct strategy?
a. Minimizes a negative reaction
b. Respects the feelings of the reader
c. Saves the reader’s time
d. Encourages a fair hearing
Answer:
The following sentence contains clear and precise wording: In some businesses they
won’t let you accumulate sick leave.
a. True
b. False
Answer:
Concise messages are easy to read and comprehend.
a. True
b. False
Answer:
Persuasion is necessary when
a. you anticipate that your audience will agree with your position.
b. your audience is skeptical about your idea.
c. audience attitudes match the objectives of your plan.
d. your message is especially attractive to the audience.
Answer:
Global Connections Inc. is interviewing several candidates for a leadership position
requiring strong communication skills. What form of interview will most likely be used
for this interview?
a. A one-on-one interview conducted by the human resources director
b. A stress interview conducted by the head of the programming division
c. A computer screening interview to test applicants’ programming skills
d. A group interview of several candidates at one time
Answer:
Redundant words or phrases convey a meaning more than once.
a. True
b. False
Answer:
Employers today will probably ask you to submit your résumé in any of following
formats except as a
a. PDF document.
b. professionally typeset document.
c. Word document.
d. plain-text document.
Answer:
I hope to hear from you soon is an effective closing for a cover message.
a. True
b. False
Answer:
Many routine tasks, such as drafting e-mails, memos, letters, informational reports, and
oral presentations, require the writer to collect formal research.
a. True
b. False
Answer:
The richest communication channel is e-mail.
a. True
b. False
Answer:
Your primary goal in writing a sales message is to get someone to devote a few
moments of attention to it.
a. True
b. False
Answer: