In scholarly publishing, choices about new books are shaped by the types of books that
a publisher has previously published.
a. True
b. False
Answer:
The First Amendment was originally designed for:
a. All forms of media
b. The print media only
c. Only white, male, property owners
d. East coast only
Answer:
The process by which we learn the basic ground rules of a particular social role is
known as:
a. Role-playing
b. Socialization
c. Observation
d. Professionalization
Answer:
The “news net” refers to the:
a. Use of computers in the newsroom
b. Standard practice news organizations use to gather news
c. Editor-in-chief of a newspaper
d. Lead story on the network news
Answer:
When audience members interpret the meaning of media, they are:
a. Constrained by their social location in a specific historical circumstance
b. Searching for the single, correct meaning
c. Free of constraints when interpreting media
d. Creating constraints
Answer:
In 1980, the UNESCO and developing countries, out of concern that rich countries
dominate information flow, proposed what is called the ______________.
a. Information Act
b. New World Information and Communication Order
c. Telecommunications Act
d. Fairness Doctrine
Answer:
Consumer ideology suggests that social problems:
a. Are personal problems that can be solved by buying the right product
b. Are too complicated to solve
c. Are the result of an unwillingness by people to spend their money
d. Can be solved by substantial government investment in remedies
Answer:
Radway finds that for women who work in the home, the act of reading is:
a. A means of political empowerment
b. A means of sharing activities with their families
c. A means of providing a “free space”
d. Pure entertainment
Answer:
The “covert advertising” in women’s magazines refers to:
a. The classified ad section
b. Editorial advice columns
c. Perfume ads
d. Renewal notices to subscribers
Answer:
We identify conventional forms of image construction as “realist” because:
a. Producers claim they reflect reality
b. They mask the workings of the camera that creates the images
c. We often confuse these images with reality
d. These kinds of images appear in documentary films
Answer:
Which kind of contemporary print ads present “foreigners” and Americans as equal?
a. International business ads
b. Tourism ads
c. Product ads
d. Online ads
Answer:
Nearly all social scientists recognize that “race” is a:
a. Socially constructed concept whose meaning has changed over time
b. Fundamental, biologically based method of classification
c. Useful method of categorization because it never changes
d. Concept that exists only in North America
Answer:
Most of all music carried by record stores in the United States is distributed by:
a. 15 media conglomerates
b. 9 media conglomerates
c. 4 media conglomerates
d. 3 media conglomerates
Answer:
The United States generally has more media regulations than Europe.
a. True
b. False
Answer:
Journalistic objectivity is socially constructed.
a. True
b. False
Answer:
Corporate capital played a key role in developing the broadcast model of radio in the
early 20th century.
a. True
b. False
Answer:
“Conventions” in media organizations are arbitrary.
a. True
b. False
Answer:
In recent years, the U.S. military has considered information to be ‘sensitive,” and thus
subject to censorship, if it:
a. Is critical of the military’s performance
b. Could endanger U.S. troops or negatively affect troop morale
c. Discusses still-active conflicts
d. Mentions casualty figures
Answer:
Compared to middle-class fathers on TV sitcoms, working-class fathers are more likely
to be portrayed as:
a. Incompetent
b. Intelligent
c. Ambitious
d. Violent
Answer:
Media globalization generally has been characterized by:
a. The growth of many small producers undermining the power of large conglomerates
b. The growth of centralized media conglomerates
c. A shift of media ownership away from the wealthier industrialized nations
d. The proliferation of indigenous local cultures
Answer:
A “production perspective” in media studies suggests that media products should be
seen as the result of social and economic processes of production.
a. True
b. False
Answer:
Which of the following is not a development resulting from the globalization of music?
a. Music from differing cultures is now more widely available.
b. Different cultures are now routinely exchanging musical elements.
c. A hybrid form of “world” music, not grounded in any single culture, has emerged.
d. Most nations have abandoned their own forms of music and embraced Western pop
music.
Answer:
Government has regulated broadcast media differently than print media primarily
because:
a. Broadcast signals use scarce public airwaves
b. Broadcast signals are seen in the privacy of the home
c. Media companies are completely dependent on advertising for revenue
d. Media companies lobbied government
Answer:
Which of the following correctly link a media conglomeration and its nationality?
a. SONY EntertainmentUnited States
b. News CorporationUnited Kingdom
c. Time WarnerAustralia
d. BertelsmannGermany
Answer:
The introduction of broadcast media marked the first time that media producers did not
have to:
a. Worry about costs
b. Limit themselves to local distribution
c. Rely on steam-generated power
d. Physically distribute their products
Answer:
“New media,” including the Internet, are bursting open the meaning of mass media
except for the following:
a. They blur the distinction between individual and mass audience.
b. They blur the line between producer and receiver.
c. Communication is no longer one-way.
d. They make it difficult to reach a target audience.
Answer:
The famous photo of a Chinese demonstrator in front of a tank near Tiananmen Square
illustrates how:
a. The minimal effects model operates in the political world
b. Cultural imperialism threatens freedom of the press
c. The meaning of an image can be different in different cultural contexts
d. A staged photo opportunity can be used to promote a political cause
Answer:
The 1996 Telecommunications Act facilitated concentration of media companies.
a. True
b. False
Answer:
Motown, Atlantic, and Columbia are the top three record labels globally.
a. True
b. False
Answer:
ICANN is a global governing body regulating media companies’ international mergers
and acquisitions.
a. True
b. False
Answer:
Hunt’s study of audience responses to news coverage of the 1992 Los Angeles riot
concluded that:
a. Audience responses differed by gender
b. Audience responses differed by race
c. Audience responses differed by class
d. There were no significant differences between groups
Answer:
The realm where hegemony operates include all of the following except:
a. Common sense
b. The “natural”
c. The taken-for-granted
d. Expertise
Answer:
Which of the following generally is not considered a form of mass media?
a. Films
b. Newspapers
c. Telephones
d. Music CDs
Answer: