Before composing a business document, you should gather information that will answer
which of these questions?
a. Will I have enough time to complete thorough research?
b. What is the receiver to do?
c. What information will be the easiest to locate?
d. How will I use this information?
Answer:
Marketing Director Schultz must inform the board of directors that customers are not
responding positively to the company’s new advertising campaign. Which of the
following sentences would be the most appropriate wording for the marketing director
to use in her message to the board of directors?
a. Our customers are ripping on our new ads, even though we know these ads rock!
b. Our customers are badmouthing this awesome new marketing campaign; they are
obviously just out of it.
c. We have received reports from customers about our new ads.
d. It has come to my attention that our customers have denigrated the strategic
implementation of our new ad campaign.
Answer: