COM CM 54745

subject Type Homework Help
subject Pages 9
subject Words 2504
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Which of these is a good tactic for a minimizing the influence of cultural and personal
beliefs when crafting a message?
A) By clarifying expectations
B) By incorporating vague concepts
C) By using selective perceptions
D) By incorporating cultural elements
E) By practicing empathy
When creating a persuasive message for a hostile audience, how can you help establish
common ground with the audience?
A) Use simple language to avoid suspicions
B) Emphasize shared beliefs, attitudes, and experiences
C) Provide evidence to support your claims
D) Identify information sources
E) Persuade with logic, evidence, and narratives
A title slide
A) is the equivalent of a report's cover and title page.
B) defines the topic of the presentation.
C) lists the topics you plan to cover in your presentation.
D) always contains the word "Introduction."
E) introduces your credentials as a speaker.
page-pf2
As a general rule, which step of the three-step writing process should take the most
time?
A) Writing
B) Distributing
C) Completing
D) Producing
E) Planning
Which of the following is an advantage of using a combination format when creating a
rsum?
A) It highlights education and capabilities when there is not a strong employment
history
B) It hides issues with past employment
C) It focuses on skills instead of gaps in employment
D) Employers prefer the easy-to-follow arrangement
E) The rsum will scan well when the employer wants to conduct a keyword search
page-pf3
Which of the following is the first step in an efficient, effective research process?
A) Understand the subject to develop insightful questions
B) Search for areas with critical gaps in data
C) Conduct a general online search and redefine it after reviewing results
D) Use a variety of search terms
E) Enter keywords into a search engine to search corporate sites
When is it especially helpful to illustrate a process or procedure with a flowchart?
A) When there are decision points and loops
B) When you want to indicate linear regression
C) When you want to show decorative and functional value
D) When there is a need to convey both data and concepts
E) When stressing spatial relationships
When posting status updates and announcements on social media, what types of
information should you include?
A) Updates the reader will find useful
B) Updates that include teasers
C) Updates with trivial information
D) Updates that only you find especially interesting
E) Updates that lead readers to links with sales messages
page-pf4
When a culture is open and accepting of people from other cultures, what social norm is
being practiced?
A) Attitude toward success
B) Roles and status
C) Use of manners
D) Future orientation
E) Openness and inclusiveness
The ________ of a business message summarizes what you want your audience
members to do or think and why they should do so.
A) topic
B) scope
C) sequence
D) main idea
page-pf5
If you're planning to use transitions on your PowerPoint slides
A) create miniature animated shows with them.
B) randomize them to keep the audience guessing.
C) be sure to add sound effects as well.
D) use the same transition throughout the presentation.
E) create a series of short presentation slideuments instead of one long one.
Which of the following is an example of a message topic?
A) "To get the board of directors to increase the research and development budget"
B) "Competitors spend more than our company does on research and development"
C) "Funding for research and development"
D) "The research and development budget is inadequate in our competitive
marketplace"
When giving a presentation to an international audience, what can be done to increase
the clarity of your message?
A) Avoid slang and cultural idioms
B) Incorporate metaphors where possible
C) Replace one-word verbs with two-word verbs
D) Use abbreviations
E) Incorporate acronyms
page-pf6
Which of the following would typically be found in the Mission and Objectives section
of a business plan?
A) The purpose and goals of the business
B) The origins and structure of your venture, and the industry
C) What distinguishes you from the competition
D) Projections on sales volume and market share, and how they will be achieved
E) Facilities, equipment, and personnel
Which of the following is NOT a general category common to business
communication?
A) To inform
B) To persuade
C) To negotiate
D) To collaborate
page-pf7
Which section of a report is used to support conclusions and recommendations?
A) Transition
B) Review
C) Close
D) Body
E) Introduction
When governments work to ensure consumers know who is behind the information they
receive through social media, what is the government promoting?
A) Blogger's rights
B) Transparency
C) Compensation for reviews
D) Intellectual property rights
E) Libel
Which of the following is essential when communicating with those from other
cultures?
A) Use general terms and phrases
B) Write based on your cultural biases
C) Use communication translation technologies
D) Adapting the message to other cultures
page-pf8
E) Be consistent and exact in your efforts
What technique is being used when you consider the feelings and thoughts of the
audience and the information needed?
A) Listening to the community
B) Reading reports and documents
C) Considering the audience's perspective
D) Asking the audience for input
E) Talking with supervisors and colleagues
Starbucks Coffee, Animal Planet, and Turner Classic Movies offer their followers
________ via their branded channels on YouTube.
A) value-added content
B) interesting information
C) question-and-answer forums
D) annual reports and financial statements
page-pf9
How do people in low-context cultures view time?
A) As flexible and fluid
B) As an indication of future orientation
C) As a means of inclusiveness
D) As a limited resource and a way to plan business activities effectively
E) As an indication of success
Which of the following is one of the general purposes of all business messages?
A) To generate interest in a product
B) To accomplish a goal
C) To get approval
D) To ask questions
E) To inform
In a routine request, what should be included in the body of the message?
A) The specific request
B) An explanation of the request
C) Benefits to you if the request is granted
D) Benefits of a timely response
E) How to reach you if there are questions about the request
page-pfa
________ sentences express one main thought and one or more subordinate thoughts
related to it.
A) Complex
B) Compound
C) Confounded
D) Compound-complex
Which type of reasoning does a logical appeal use when working from specific
evidence to a general conclusion?
A) Analogy
B) Induction
C) Persuasive
D) Deduction
E) Circular
In business reports, it is best to place each visual
A) within, beside, or immediately after the paragraph it illustrates.
page-pfb
B) just before the paragraph referring to it.
C) together with other visuals at the end of each chapter.
D) together with other visuals in an appendix at the end of the report.
E) together with other visuals at the beginning of each chapter.
Which of the following is one of the functions of the final paragraph of an application
letter?
A) To remind the reader why you are the right candidate for the position
B) To resell one critical skill that you possess
C) To ask for a specific action
D) To explain how you heard about the available position
E) To introduce the attached rsum
During the revision stage of preparing your slide presentation, you should
A) decide on the background color to use.
B) decide where builds and transitions should be inserted.
C) check for readability and clarity.
D) determine your main idea.
E) gauge the audience's probable reaction to the message.
page-pfc
When reviewing a message for organization what should you look for?
A) Enough information to satisfy the readers needs
B) If the reader has enough background information to understand the message
C) If all the information is accurate
D) All points are covered in a logical order
E) If the information is relevant to the audience
When acting as a leader of a meeting, how can you best contribute to the progress of the
meeting?
A) Insist on using parliamentary procedures
B) Have an opinion prepared on every agenda item
C) Ask questions often
D) Demonstrate your knowledge of the subject
E) Pay attention to interpersonal dynamics of the group

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