Drag performance and gender bending suggest the usefulness of categorizing gender
into binary categories.
a. True
b. False
Foster and McChesney argue that the “digital divide” in the U.S. continues to reproduce
a. a media literate society.
b. class divisions
c. social equality
d. audience analysis
Postfeminist and postracial discourse are at odds with one another.
a. True
b. False
Farrell’s study of Queer as Folk audiences suggests that TV can be educational.
a. True
b. False
The article by Flores-Yeffal et al, about Latino moral panic uses what two
methodologies?
a. political economy and audience reception
b. ethnography and political economy
c. ethnography and content analysis
d. content analysis and political economy
Commercial network played an important role in emerging economy because it
a. helped drive consumer purchases.
b. encouraged economic frugality.
c. critiqued overconsumption.
d. kept families in the same consumer markets.
______ is an approach to the study of communication in society that is drawn from a
number of sources.
a. Critical theory
b. Cultural studies
c. Hegemony
d. Content analysis
Representations usually mirror real life.
a. True
b. False
__________________ tend(s) to emphasize the potential of grassroots media culture
productivity to undermine or challenge the dominance that corporate producers have
over media culture.
a. Social activists
b. Fandom studies
c. Cultural studies
d. Marxist theorists
Black feminist theory looks at how _____ and ______ intersect with issues of gender.
a. race, class
b. encoding, decoding
c. postmodernism, post-Fordism
d. queer theory, masculinity
The GGC allowed participants to find agency as ________ and ___________.
a. women, persons with disabilities
b. children, persons with disabilities
c. women, men
d. women, soap opera fans
Artz’s article on Disney uses what method(s)?
a. content analysis
b. political economy and audience reception
c. political economy and textual analysis
d. audience reception
Media convergence refers to the blurring of the boundaries between commercial and
noncommercial media formats.
a. True
b. False
Reality shows pose great financial risks for the networks.
a. True
b. False
Showtime’s The L Word was praised for its diverse representations of lesbian characters.
a. True
b. False
There is always a link between economics and class.
a. True
b. False
Media activists may
a. organize, educate and lobby to challenge media representations.
b. produce counterhegemonic texts.
c. act as public interest advocates.
d. all of the above
Hegemony is
a. control by one person or organization over another person.
b. a resistance to dominance by one person or organization.
c. willingly accepted by the people being dominated.
d. achieved through forceful means.
Which is NOT part of the “Western beauty myth” according to Lemish?
a. It perpetuates an unattainable beauty model that is predominantly young, thin,
attractive, wealthy, and white.
b. It is perceived to be a racial form of inequity and discrimination.
c. It can impose an economic strain on children and families as it encourages the culture
of consumption.
d. It promotes a worldview through which boys and girls are encouraged to inhabit
different electronic and cultural spaces.
According to Schor’s discussion of “upscale emulation” Americans are trying to keep up
with
________.
a. their coworkers
b. their neighbors
c. their friends
d. the people they see in the media
The Barbie Liberation Organization is an example of
a. a new direction in Mattel’s marketing strategy.
b. a counterhegemonic strategy.
c. dominant ideology.
d. high culture.
Gay men have a common understanding of how gay one should act in public.
a. True
b. False
Steinem’s article suggests that advertisers wanted to control the __________ of Ms.
Magazine.
a. content
b. page length
c. hiring practices
d. distribution
“Incorporation” refers to
a. making a privately held company public.
b. blending the gendered, raced and classed views within a media text.
c. the process by which resistance is co-opted and contained with hegemony.
d. the intersection of encoding and decoding.
Gossip Girl is about ___________.
a. class critique
b. establishing who one “really is”
c. competitive ideologies
d. none of the above
Which is NOT one of the central themes of midriff advertising?
a. an emphasis on the body
b. a shift form sexual objectification to sexual subjectification
c. a discourse of choice and autonomy
d. a decreased emphasis on empowerment
Hall proposed what three possible audience responses to the dominant ideology
contained in the media text’s codes?
a. negotiated, mainstream, emotional reading
b. oppositional , psychological, economic reading
c. emotional, gendered, dominant reading
d. dominant, negotiated, and oppositional reading
Late-modernity values are characterized by _________________.
a. commercialism, globalization, privatization, and individualism
b. commercialism, globalization, privatization, and community
c. commercialism, localization, privatization, and individualism
d. democracy, globalization, privatization, and community
Schut believes that the masculine bias in video games may change.
a. True
b. False
Machinima is a site of struggle over ___________ in shared digital space.
a. gender
b. class
c. sexual orientation
d. race
What are the stages of moral panic?
How is gender performative?
What does Jhally mean when he says, “advertising is part of a discourse through and
about objects'”?
Why is whitewashing dangerous?
Why does contemporary TV frequently show characters discovering who they “really
are” through live performances?
How can Television viewing be regarded as therapy?
Why does Peterson find is troubling to like the Twilight series as a feminist?
Explain one of the ways in which media impacted you as a child.
What are two strategies for attracting audiences covered in part IVof the readings?
Compare and contrast vertical and horizontal integration.
Explain two of the values of cultural studies research.
How does Judge Judy convey neoliberalism?
How is culture jamming a counterhegemonic strategy?
How are the shows SVU, Survivor and The Jim Rome Show polysemic?
How can hypersexualization be seen as both positive and negative?
Describe how a transgender person occupies the borderlands between communities and
identities.
How are postfeminism and postracial discourses similar?
Explain and describe a context in which the concept of docility influenced your own
gender performance.
What are some changes in media culture over the last 50 years as discussed in part IV
of the readings?
Is resistance always positive?