________ is a measure of how effectively a company engages with its various online
stakeholders in a mutually beneficial exchange of information.
A) Impression management
B) Marketplace share
C) Product potentiality
D) Brand socialization
Answer:
Best practices for communicating via social media include all of the following except
A) thinking before you post.
B) getting involved and staying involved.
C) writing informally, but not carelessly.
D) using a “hard sell” to promote goods and services.
Answer:
When preparing a persuasive request for action, it is vital to
A) show you understand and respect the audience’s concerns.
B) emphasize how you will benefit if the request is fulfilled.
C) emphasize the negative consequences of not complying with the request.
D) make yourself look good in the reader’s eyes.
Answer:
The proper sequence for the standard parts of a letter is
A) heading, date, inside address, salutation, body, complimentary close, signature
block.
B) date, heading, inside address, salutation, body, typewritten name, complimentary
close.
C) salutation, date, heading, inside address, body, complimentary close, signature block.
D) inside address, heading, date, salutation, body, complimentary close, typewritten
name.
Answer:
The term digital information fluency encompasses all of the following elements except
A) recognizing information needs.
B) searching efficiently to locate reliable sources of information.
C) using gathered information ethically.
D) using random methods to present ideas and information.
Answer:
When writing for multicultural audiences, it’s important to
A) be brief.
B) be direct and assertive.
C) address international correspondence exactly as you would in the United States.
D) explain that you aren’t sure about what they expect.
Answer:
When selecting the right medium for a report
A) you should choose the ones that are most convenient.
B) you should choose the ones that are most economical.
C) your decisions should reflect your audience’s expectations.
D) you should always present your report in writing.
Answer:
Which of the following is a demonstrative pronoun?
A) He
B) This
C) Who
D) Anyone
Answer:
Printed materials that you give to the audience to supplement your presentation should
be
A) incidental to your overall presentation strategy.
B) an integral part of your presentation strategy.
C) distributed to your audience during your presentation.
D) out of sync with your slides and your spoken message.
Answer:
By providing ________, such as facility maps and property information, mobile
technology can allow users to experience more of their environment and access
information instantly.
A) digital domiciles
B) location-aware content
C) social-media catalogues
D) multimedia relationships
Answer:
Which of the following statements that would appear in a business message best reflects
the “you” attitude?
A) You failed to enclose a check for $25.
B) We need a check from you for $25 so that we can send the merchandise by May 15.
C) We will send you the merchandise as soon as we receive your check for $25.
D) You will have your merchandise by July 15 if you send us your check for $25 today.
Answer:
As it pertains to communication, culture influences the
A) meanings of words.
B) importance of nonverbal signals.
C) use of time and space.
D) all of the above.
Answer:
When closing a direct request, you should be sure to include
A) an apology for taking up the reader’s time.
B) a mention of your own qualifications or status.
C) the time limits involved in your request.
D) an indication of the consequences of a failure to reply.
Answer:
The collaborative nature of wikis makes them suitable for
A) getting messages out in a hurry.
B) aggregating “crowd knowledge.”
C) replicating radio or video broadcasts.
D) distributing discount coupons.
Answer:
Most messages should not be sent unless they will
A) bring about a change.
B) increase your chances of being promoted.
C) please your boss.
D) do all of the above.
Answer:
When you’re writing a negative message, use ________ to take some of the sting out of
the bad news and to help your reader accept the message and move forward.
A) facts and figures
B) clarity and sensitivity
C) subtlety and innuendo
D) blame and leverage
Answer:
Formal meetings are conducted according to ________, a time-tested method for
planning and running meetings effectively.
A) business etiquette
B) parochial protocols
C) Emily Post’s Rules of Order
D) parliamentary procedure
Answer:
Documenting the sources that you use in your writing
A) properly and ethically credits the person who created the original material.
B) shows the audience that you have sufficient support for your message.
C) helps readers explore your topic in more detail.
D) all of the above.
Answer:
The synopsis of a formal report is
A) a brief overview of the report’s most important points.
B) a fully developed “mini” version of the report.
C) usually from one to five pages in length.
D) a list of all the headings and subheadings in the report.
Answer:
Because mobile users consume information one screen at a time, you should ________
when you’re writing to them.
A) always format your message to be viewed from a vertical perspective
B) include long, fully justified paragraphs in small font sizes
C) divide your message into independent, easy-to-consume bites
D) use stylized typefaces and complex layouts
Answer:
When it comes to decision-making customs, North American executives
A) tend to focus on the results of the decisions they face.
B) prefer to make their deals slowly, after much discussion.
C) spend a lot of time on each little point to display their good faith.
D) arrive at decisions through consensus, after an elaborate and time-consuming
process.
Answer:
Compared to email, instant messaging (IM)
A) is slower and more complicated to use.
B) has not caught on in the business community.
C) is much faster, but more costly as well.
D) offers greater speed and is less susceptible to privacy problems.
Answer:
When you’re selecting keywords to include your résumé, you should
A) never use more than three of them at one time.
B) incorporate them into your introductory statement and other sections.
C) place all of them in a keyword summary at the end of the résumé.
D) choose strong verbs and colorful adjectives.
Answer:
During the ________ of the group-development process, the members of a
problem-solving team would begin to discuss their positions and become more assertive
in establishing their roles.
A) conflict phase
B) reinforcement phase
C) orientation phase
D) brainstorming phase
Answer:
Applicant tracking systems help employers by
A) charting each applicant’s progress through the hiring process.
B) mapping out promising career paths for each applicant.
C) sifting through the many résumés they receive each year.
D) doing all of the above.
Answer:
YouTube, Wikipedia, and Twitter are popular examples of
A) general-purpose social networks.
B) user-generated content sites.
C) community macromedia outlets.
D) private-label social networks.
Answer:
The purpose of the interest section of a persuasive message is to
A) capture attention.
B) show that your product is well-suited to your audience.
C) increase the audience’s desire to take the action recommended in the message.
D) get the reader to act immediately.
Answer:
As a general rule, if you have fewer than five years of professional experience
A) limit an executive-level résumé to one page in length.
B) limit a conventional résumé to one page in length.
C) restrict a highly technical résumé to one page in length.
D) none of the above.
Answer:
Which of the following would be the best way to open a solicited application letter?
A) Mention the name of a person that your reader knows and regards highly.
B) Use a question to demonstrate your understanding of the needs of the organization.
C) Describe your understanding of the job’s requirements and show how well your
qualifications fit them.
D) Identify where you discovered the job opening and describe what you have to offer.
Answer:
In the final paragraph of your application letter you should
A) show the reader you mean business and demand an interview.
B) say something philosophical.
C) request an interview and provide contact information.
D) cover your bases by saying something like, “If I’ve left anything important out, I’m
sorry.”
Answer:
In business writing, the topic sentence of a paragraph is
A) usually implied and is rarely included in the paragraph.
B) generally explicit and is often the first sentence in the paragraph.
C) often vague and is usually placed in the middle of the paragraph.
D) most often understated and normally is the last sentence in the paragraph.
Answer:
When you’re composing a persuasive message, all of the following except ________
are common mistakes that you need to avoid.
A) using a hard-sell approach
B) promoting compromise
C) relying solely on great arguments
D) assuming that persuasion is a one-shot effort
Answer:
Creating a plain-text file of your résumé
A) is an outdated practice.
B) allows you to include your résumé in the body of an email message, instead of as an
attachment.
C) is helpful, but very difficult to do without expensive software.
D) requires that you center all headings instead of left-justifying them.
Answer:
On ________, users rather than website owners contribute most or all of the content.
A) instant-viral recognition (IVR) sites
B) open-access system (OAS) sites
C) net-neutral operation (NNO) sites
D) user-generated content (UGC) sites
Answer:
When organizing a speech or presentation, your first step is to
A) develop an outline.
B) define the main idea.
C) write the introduction.
D) decide on the delivery style.
Answer: