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The interest and preferred communication style of your company takes precedence over
your own views and personal communication style.
Answer:
The best way to start an opening is to determine the single most important thing to say.
Answer:
Most media can only be distributed through one channel, so you have to select the
channel and medium combination carefully.
Answer:
When developing content for a website, the writer should start with vague or general
information and move to more specific information by using embedded links.
Answer:
Asking for a claim is the same as asking for a settlement to a problem.
Answer:
When a receiver offers a smile when reading a message, the sender can be assured the
message has been well received.
Answer:
When determining how to distribute a message, you should choose the method that is
most convenient for the audience.
Answer:
When considering persuasive claims and requests for adjustments, most claims are
routine and use the direct approach.
Answer:
At the end of a meeting, decisions and actions to be taken should be summarized and
participants should understand and agree on the outcomes.
Answer:
If you are writing a business letter to someone you know well, it is acceptable to use his
or her first name in the salutation.
Answer:
If an audience does not immediately understand how a message pertains to them, they
are less likely to pay attention to the message.
Answer:
Strong communication skills provide an opportunity to stand out from the competition.
Answer:
Unusual or complex requests should be broken down into individual and specific
questions.
Answer:
A message could become unethical if important information is omitted.
Answer:
Anything you take from someone else, including ideas and information you've
re-expressed through paraphrasing or summarizing, must include a documented source.
Answer:
A comma splice is used to separate clauses.
Answer:
If negative news is likely to be a surprise to the reader, an indirect approach should be
used.
Answer:
Most audiences will comply with a routine message if they feel the writer is not being
unreasonable.
Answer:
Successful communication relies on a positive relationship between the sender and the
receiver.
Answer:
Marketing messages nearly always compete with messages from other companies who
are trying to reach the same audience.
Answer:
When using a direct order, the good news goes first.
Answer:
Identifying strong words to convey the meaning of the message takes place in the
planning process.
Answer:
Slides improve the quality of a presentation by increasing the audience's ability to
absorb and remember information.
Answer:
When determining delivery of a message, a general rule of thumb is "the sooner the
better."
Answer:
A page number should be at the top of every page in a formal report.
Answer:
The most important step in responding to negative information on social media is to
respond as soon as the negative comment appears.
Answer:
Research should begin by developing a problem statement that defines why you are
conducting the research.
Answer:
"Cutting through the clutter" to get the audience's attention is one of the biggest
challenges with marketing and sales messages.
Answer:
The potential for failure in the Communication Process Model can happen anywhere
during the process.
Answer:
A persuasive message that seems appropriate in the culture of the organization is likely
to be appropriate in other organizations.
Answer:
When writing promotional messages for social media, the AIDA model does not require
modification.
Answer:
When seeking candidates, most employers will begin with employee recommendations,
making networking an important tool in the job search.
Answer:
Conveying negative organizational news should always be done in an indirect format.
Answer:
Visual aids do not generally need to be supported by documentation.
Answer:
Unlike source notes, content notes may supplement your main text with comments
and/or cross-references.
Answer:
Stakeholders can use social media to harm companies.
Answer:
If follow up action is needed in response to a routine message, identify who will do
what and when in the body of the message.
Answer:
Before an audience will take the time to read or listen to a message, they have to be
interested in the subject matter.
Answer:
"P" indicates the need for correct punctuation.
Answer:
Which of the following will improve the style and tone of the writing?
A. Varying sentence length
B. Using short paragraphs
C. Making sure content is logical
D. Using lists and bullets
E. Adding headings and subheadings
Answer:
If a firm wanted to conduct a training session for employees at multiple facilities
simultaneously, what type of meeting tool should be used?
A. Conference calls
B. Virtual whiteboards
C. Webinars
D. Idea campaigns
E. Telepresence
Answer:
Which of the following are designed to elicit a preferred response in a nonsales
situation?
A. Persuasive business messages
B. Persuasive marketing messages
C. Sales and marketing messages
D. Direct messages
E. Indirect messages
Answer:
When ending a message using the indirect format, what should be emphasized to the
reader?
A. They should contact you if they have questions
B. The decision can be reversed and is open to discussion
C. Respect for the reader regardless of the decision
D. Suggestions on how to improve the readers success in future endeavors
E. The bad news
Answer:
What should the opening of a request for recommendation do?
A. Contain a sincere apology for the trouble caused
B. Clearly state why the recommendation is required
C. Include an offer to pay for the service rendered
D. Include the full name and address of the person to whom the letter should be sent
E. Contain a neutral buffer statement or statements
Answer:
Obscure word or phrases that are meant to impress others are generally considered
what?
A. Text language
B. Passive language
C. Humorous language
D. Obsolete or pompous language
E. Insincere language
Answer:
Which of the following will make your writing more formal?
A. Using pronouns
B. Using objective writing
C. Using humor
D. Colorful adjectives
E. Including personal opinions
Answer:
A logical interpretation of facts and other information is called what?
A. Summary
B. Data manipulation
C. Conclusion
D. Paraphrasing
E. Recommendation
Answer:
When designing for printed messages, what design elements should be considered to
achieve effective design?
A. Consistency, conciseness, restraint and detail
B. Consistency, balance, restraint and detail
C. White space, margins, typeface and type style
D. Consistency, balance, restraint and readability
E. Balance, restraint, conciseness and use of mobile devices
Answer:
Which of the following would not encourage a positive response to your message?
A. Using positive and polite language
B. Understanding cultural differences
C. Being sensitive to organizational cultures
D. Establishing your credibility
E. Explaining why previous choices were poor choices
Answer:
Graphical elements that precede each item in a list are known as what?
A. Headings
B. Subheadings
C. Buttons
D. Bullets
E. Captions
Answer:
Type modifications such as boldface, italics, underlining and color represent what
design element?
A. Graphics
B. Typeface
C. Improved readability
D. Type style
E. Balance
Answer:
When is it appropriate to use the direct approach for routine messages?
A. When the reader may not be interested in what you have to say
B. When you want to save the reader time
C. When you have something to offer the reader
D. When the readers will be interested in what you have to say
E. When you are composing a message that will stay internal to the organization
Answer:
When developing a visual aid for a promotional presentation, which of the following
might be most effective at reaching the widest audience?
A. Photographs
B. Animation
C. Video
D. Infographics
E. Drawings
Answer:
News releases that communicate directly with the customers and other audiences and
include network links are called what?
A. Press releases
B. Direct to consumer releases
C. Social media releases
D. Blog releases
E. World wide web releases
Answer:
To show how your past can contribute to an employer's future, what should be included
in the résumé?
A. Overall G.P.A.
B. Honors and Awards
C. Work and Volunteer Experience
D. Extracurricular Activities
E. High School
Answer:
When wanting to minimize a lengthy period of unemployment, what type of résumé
would work best?
A. Online
B. Traditional
C. Combination
D. Chronological
E. Functional
Answer:
Which of the following is not an advantage of practicing your presentation?
A. Practice boosts your confidence.
B. Practice helps ensure understanding by the audience.
C. Practices gives you a more professional demeanor.
D. Practice allows you to test your visual aids.
E. Practice allows you to test the equipment.
Answer:
What should immediately follow the reasons for the decision when writing a bad news
message using the indirect format?
A. A neutral buffer
B. The bad news
C. Contact information in the event the reader wants more information
D. Information on what the reader can do to avoid similar bad news in the future
E. An alternative to the bad news
Answer:
Which of the following behavior issues are least likely to affect the use of IM in
business?
A. Mixing personal and business messages
B. Constant interruptions
C. Increased security and privacy concerns
D. The risk of being out of the loop during conversations
E. Having to rely on other people's typing abilities
Answer:
What does AIDA stand for, when referring to persuasive messages?
A. Action, interest, demand, attention
B. Attention, interest, desire, action
C. Attention, interpersonal, demand, action
D. Action, interest, desire, attention
E. Action, interpersonal, demand, attention
Answer:
Which of the following can be found on the title fly page of a report?
A. Title of the report
B. Names of the writers
C. Titles of the writers
D. Date of submission
E. Who the report is being written for
Answer:
Which of the following is an advantage to using structured slides?
A. Structured slides are quick and easy to prepare.
B. Structured slides limit the amount of complex data that can be conveyed on one
slide.
C. Structured slides can be supported by detailed handouts.
D. Structured slides have a uniform appearance from slide to slide.
E. Structured slides can hold a lot of text in each slide.
Answer:
Which of the following has an independent clause and one or more subordinate
thoughts?
A. A passive sentence
B. A simple sentence
C. A compound sentence
D. A complex sentence
E. A compound-complex sentence
Answer:
Writing negative news with sensitivity and clarity helps the reader do what?
A. Understand the message
B. Accept the message
C. Increase their desire to improve
D. Take the message personally
E. Respond to the message appropriately
Answer:
A transition that indicates a time sequence would use which of the following choices?
A. That is, as I mentioned earlier
B. After, when, meanwhile
C. In this case, for instance
D. Yet, conversely, nevertheless
E. Because, accordingly, as a result
Answer:
When determining audience composition, which of the following factors will have the
least impact on your writing style?
A. Technology
B. Culture
C. Age
D. Experience
E. Attitude
Answer:
To soften the blow of a negative response in a direct message, what should the writer
include in the body of the message?
A. Specific identification of the negative news
B. The option to seek other solutions
C. Specific reason that lead to the decision
D. As much detail as possible
E. Emphasize how the decision can benefit the audience
Answer:
Which of the following presents relevant information and support for your
recommendations or conclusion?
A. Introduction
B. Report organization
C. Close
D. Body
E. Sources and methods
Answer:
Which of the following is an important consideration before choosing to use a
functional résumé?
A. Functional résumés often lack evidence of job experience.
B. Most managers prefer functional résumés.
C. Functional résumés can highlight academic qualifications.
D. Functional résumés minimize specific job skills gained in previous positions.
E. Functional résumés are the most common résumé format used today.
Answer:
Identify and discuss issues to consider when selecting the channel and medium for a
report or proposal.
Answer:
Discuss aspects of production quality.
Answer:
Compare the necessary elements in the introduction of a report to those of a proposal.
Answer:
Discuss guidelines for writing letters of condolence to coworkers.
Answer:
Explain why writing analytical reports are more challenging than writing informational
reports, and how to determine which approach to use when writing the informational
report.
Answer:
Compare and discuss the completing step for podcasts and written communication.
Answer:
Describe what the six distinct traits of professionalism are.
Answer:
Discuss how to adapt writing for a website.
Answer:
Discuss best practices when making negative announcements about organizational
news.
Answer:
Discuss the advantages and disadvantage of using a combination of a written medium
and a digital channel of communication.
Answer:
Describe how to create functional animation for a presentation.
Answer:
Discuss the steps in setting up a team meeting.
Answer:
Explain how a community Q&A site can have lasting and long-term implications for an
organization.
Answer:
Describe concerns with distributing messages using digital communications.
Answer:
Discuss ways to better define and improve search results.
Answer:
When faced with the need to convey complex ideas and relationships quickly, what
combination of channel and medium would be most effective? Why?
Answer:
Discuss ways to overcome anxiety when preparing to give a presentation.
Answer:
Discuss how to choose and develop your approach when planning presentations.
Answer:
Identify and discuss six goals to have when practicing your delivery.
Answer:
