COM CM 43219

subject Type Homework Help
subject Pages 32
subject Words 5776
subject Authors Courtland L. Bovée, John V. Thill

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page-pf1
Reports that examine the financial aspects of a proposed decision, such as acquiring
another company, are called due diligence reports.
Answer:
Preliminary screening interviews are often conducted via telephone or Skype.
Answer:
The main role of the meeting leader is to be passive and let others speak without
interference.
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Answer:
The close of a formal proposal emphasizes the benefits that readers will realize from
your solution.
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Using builds can help prevent your audience from reading ahead during your
presentation.
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A team consists of two or more people who share a mission and the responsibility for
working to achieve their goals.
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The components of a formal proposal are entirely different from those of other formal
reports.
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You should include a comma when a date consists only of the month and year.
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Answer:
If the middle section of your request letter contains a series of questions, save the most
important question for last.
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In general, when writing to someone in another country, U.S. businesspeople should be
a bit more formal than they would be otherwise.
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Because high-quality translation software is now widely available, the demand for
multilingual communicators continues to decrease.
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If a customer makes an unreasonable claim against your company, there is no need for
you to explain why you are rejecting it.
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Evidence suggests that whatever the culture, men and women tend to have slightly
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different communication styles.
Answer:
Boolean operators include terms such as AND, OR, and NOT.
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Data visualization is focused on extracting broad meaning from data (rather than on
clarifying individual data points).
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The 'slide sorter view" in presentation software allows you to see a batch of slides,
either all at once or in significant portions.
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The only thing a person needs to receive a message is technical compatibility with the
person who's sending the message.
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Infographics are limited to showing stylized versions of charts and graphs.
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The concept of cultural competency applies when a person becomes such an expert in
his or her culture that most communication is largely automatic.
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You should be able to summarize the main idea for a speech in a single sentence that
links your subject and purpose to the audience's frame of reference.
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page-pf9
Including visuals in your report or presentation is a particularly powerful way to
communicate with a culturally diverse audience.
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It is illegal for your company to open and read email you send and receive at work.
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page-pfa
An example of an informative heading would be "Redesigning to Cut Material Costs."
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Whereas troubleshooting reports deal with problems as they occur, failure analysis
reports seek to prevent problems before they happen.
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You can improve the clarity of your messages if you break up overly long sentences
into shorter sentences.
page-pfb
Answer:
When applying for jobs, you should assume that every interested employer will conduct
a general online search on you.
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Conflict between persons or groups in an organization is always destructive and must
be avoided at all costs.
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page-pfc
Although you should vary the length of paragraphs in your business messages, in
general you should strive for short paragraphs.
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When writing to someone for whom English is a second language, you should avoid
using slang and idioms.
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page-pfd
The more two people or two groups of people share experiences (personal, professional,
and cultural) the more likely it is that receivers will get the intended meanings senders
encode into their messages.
Answer:
The 2.0 approach to business communication emphasizes interaction and conversation
among senders and audiences.
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Which of the following terms should NOT be hyphenated?
A) The relationship was long-term.
B) We had a long-term relationship.
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C) That is one self-confident politician.
D) I introduced her as my ex-wife.
Answer:
If you are engaging in critical listening, your goal is to
A) understand and retain information.
B) understand the speaker's feelings, needs, and wants.
C) evaluate the logic and validity of the message.
D) appreciate the speaker's point of view.
Answer:
page-pff
Which of the following is an example of an effective subject line for an email
requesting information about the August inventory for bananas?
A) Information needed
B) Banana inventories
C) Banana information needed
D) Please send August banana inventory
Answer:
________ is the practice of collecting, filtering, and republishing material on a
particular topic.
A) Clickable collation
B) Content curation
C) Media massing
D) Social media repatriation
Answer:
page-pf10
When a crisis hits, corporate communicators should
A) deflect blame to third parties.
B) reserve all comments for their favorite media outlets.
C) get top management involved immediately.
D) go into lockdown mode when asked questions.
Answer:
Audience responses to your messages depend heavily on your ________, a measure of
your believability based on how reliable you are and how much trust you evoke in
others.
A) persona
B) savoir-faire
C) credibility
D) none of the above
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Answer:
Which of the following statements about overhead transparencies is false?
A) They can be easy to create.
B) The are easy to edit and update.
C) You can write on them during a presentation.
D) They don't require high-tech presentation equipment.
Answer:
Cultural differences appear in a number of important areas, including
A) nonverbal differences.
B) legal and ethical differences.
C) religious differences.
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D) all of the above.
Answer:
When citing journal articles using the APA style,
A) use quotation marks around the title.
B) capitalize only the first word of the title.
C) you do not need to include the volume number.
D) include only the first page of the article.
Answer:
A ________ is a set of technologies, policies, and procedures that can allow a company
to capture and share information throughout the organization.
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A) process superstructure
B) desktop search protocol
C) cross-departmental interchange
D) knowledge management system
Answer:
Use the ________ when you must deliver bad news, if your audience has an emotional
investment in the situation.
A) blended approach
B) discretionary approach
C) direct approach
D) indirect approach
Answer:
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Which of the following would be the best wording in a marketing or sales message?
A) The Never-Off whole-house generator requires professional installation.
B) The Never-Off whole-house generator provides either 110 volts for standard use or
220 volts for washers and driers.
C) The Never-Off whole-house generator automatically provides the 110 volt power
your family needs during electrical outages.
D) The Never-Off whole-house generator smashes all your doubts about generators and
tosses them in the trash.
Answer:
Planning is essential when writing business messages because it
A) helps you provide the right information to the right people in the right format.
B) makes the writing process faster and less stressful.
C) can save you from embarrassing blunders that could hurt your company or your
career.
D) all of the above.
Answer:
page-pf15
During a long presentation, use a ________ to show your audience what you've covered
so far and what is still to come.
A) clarion slide
B) moving blueprint slide
C) static buffer slide
D) nonlinear transitional slide
Answer:
The term ________ describes the ability to send vast amounts of data instantly,
constantly, and globally.
A) mobile connectivity
B) radical connectivity
C) social connectivity
D) boundless connectivity
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Answer:
The ratio of men and women in entry-level professional positions is ________;
however, moving up the corporate ladder, the percentage of management roles held by
men ________.
A) grossly unequal; remains flat
B) roughly equal; increases steadily
C) essentially the same; decreases steadily
D) skewed toward women; increases dramatically
Answer:
The benefits of a product can be
A) practical but not emotional.
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B) emotional but not practical.
C) both practical and/or emotional.
D) neither practical nor emotional.
Answer:
Expert presenters often structure specific slides around a ________ that helps organize
and explain the points they are trying to make.
A) general topic
B) key visual
C) situational parable
D) conceptual cluster
Answer:
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You're writing an analytical report outlining the benefits of starting a recycling
program. You need to explain how the program meets numerous criteria including
reasonable cost, ease of implementation, and long-term impact. The ________ approach
will probably be the best way to organize your report.
A) 2 + 2 = 4
B) scientific
C) direct
D) yardstick
Answer:
When a summary appears at the beginning of an article or webpage,
A) it distributes how-to advice to visitors.
B) it offers helpful tips and insightful commentary.
C) it presents the document's key points.
D) it includes updates and announcements.
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Answer:
If you'll be presenting to an audience that doesn't know you,
A) there isn't much you can do to build your credibility.
B) present your qualifications at the end of your talk.
C) build your credibility as you deliver your presentation.
D) introduce yourself and note your relevant experience and accomplishments.
Answer:
If you're asked to submit to alcohol testing and drug screening during the hiring
process, remember that
A) only government agencies can require those tests.
B) a majority of companies require all applicants to submit to such tests.
C) what you do in your free time will not affect how you'll perform on the job.
D) the Supreme Court has determined that those tests violate workplace privacy laws.
page-pf1a
Answer:
Skillful writers use transitional elements to
A) automate text entry and correction.
B) track footnotes and endnotes.
C) ensure consistent formatting throughout a document.
D) connect ideas and show the relationships between them.
Answer:
Doing all of the following except ________ will improve the message's readability.
A) using a mix of short, medium, and long sentences
B) using bulleted and numbered lists to emphasize key points
C) using headings and subheadings to make the document easy to skim
page-pf1b
D) making sure that the information is accurate, relevant, and sufficient
Answer:
The MLA style uses ________ to document sources in the text of a report.
A) the author-date system.
B) the author-page reference system.
C) superscripts and footnotes or endnotes.
D) full citations within the text itself.
Answer:
A ________ is the online equivalent of recorded radio or video broadcasts.
page-pf1c
A) podcast
B) digital portfolio
C) videogram
D) virtual timeline
Answer:
In computer graphics, a template
A) is a tool for creating curves and geometric shapes.
B) helps ensure an effective design, saves time, and makes decision making easier.
C) is any kind of chart generated by a spreadsheet or illustration program.
D) is a tool for creating classic architectural views.
Answer:
page-pf1d
When introducing yourself to someone in a business context, you should always include
a brief description of
A) one of your personal interests or hobbies.
B) your role in the company.
C) your company's history.
D) all of the above.
Answer:
To meet the needs of U.S. Postal Service equipment, envelopes used for quantity
mailings
A) are never made of colored paper.
B) are addressed in capital letters.
C) include all mailing instructions below the address area.
D) adhere to all of the above guidelines.
Answer:
page-pf1e
The voice technology known as ________ converts human speech to computer
commands.
A) speech synthesis
B) digital vocalics
C) vocal mnemonics
D) speech recognition
Answer:
Within the context of the research process, what are information gaps?
Answer:
page-pf1f
Describe at least three common business activities affected by contextual differences
across cultures.
Answer:
What role do social networks play in communities of interest, communities of practice,
and brand communities?
Answer:
page-pf20
Briefly explain the difference between trade journals and academic journals.
Answer:
What is the potential disadvantage of distributing handout copies of your slides before
your presentation begins?
Answer:
Explain how to include keywords that will attract prospective employers to your
résumé, and how to select those keywords.
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Answer:
Describe at least five strategies for establishing credibility when preparing persuasive
messages.
Answer:
Identify the nine compositional that apply to electronic media in the workplace.
page-pf22
Answer:
Differentiate among the three primary types of listening.
Answer:
Sharing information via microblogging is fast and easy. How can you maximize
microblogging's speed and simplicity when you're using it for business communication?
Answer:
page-pf23
What three questions should you ask in verifying the quality of the visuals you include
in business messages?
Answer:
Briefly explain the nature and importance of the final phase in the communication
process.
Answer:
What are your five main goals when delivering bad news?
Answer:
page-pf24
List the three major disadvantages of Internet search engines; then, briefly describe
other electronic research tools that overcome those shortcomings.
Answer:
List the three most common strategies for structuring analytical reports.
Answer:
page-pf25
List at least three general situations in which you would send a printed version of a
business message instead of using an electronic medium.
Answer:
Identify and discuss some of the ways Twitter is being used in business today.
Answer:
What three functions do effective headings serve in business documents? Explain each
page-pf26
one.
Answer:
List in order each part of the five-step research process that will help you gather and use
information efficiently.
Answer:

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