When preparing text slides for an upcoming presentation, you should
A) try to have a slide to go with every concept you want to convey.
B) be sure to use complete sentences.
C) limit each slide to expressing a single thought, concept, or idea.
D) do none of the above.
Answer:
If the purpose of your presentation is to get your audience involved in an upcoming
project, you should
A) open the floor for questions, as soon as you’ve covered your main points.
B) make sure that your close is ambiguous.
C) close by explaining who’ll be involved and what they’ll do.
D) gloss over any difficulties that will be involved when completing the project.
Answer:
The connotative meaning of a word is
A) its dictionary meaning.
B) its literal meaning.
C) all the associations and feelings the word evokes.
D) its objective meaning.
Answer:
At the beginning of a research project, you need to
A) develop a formal outline you plan to stick to throughout your researching and
writing.
B) familiarize yourself with the subject.
C) jump in by finding resources on the Internet and taking notes from them.
D) develop the conclusion you want to reach and start looking for evidence that
supports that conclusion.
Answer:
During ________, the interviewer will adapt the line of questioning according to the
answers you give and the questions you ask.
A) a stress interview
B) a behavioral interview
C) a situational interview
D) an open-ended interview
Answer:
________ covers the expression of creative ideas such as documents, web content,
movies, musical compositions, lectures, and computer programs.
A) Copyright law
B) Trademark theory
C) Patent protection
D) Free-market case law
Answer:
In marketing and sales messages, the best way to handle potential objections is to
A) avoid mentioning them.
B) identify them up front and try to address as many as you can.
C) explain why the objections aren’t really important.
D) suggest that anyone who has them simply needs to do more research.
Answer:
Instead of announcing the bad news up front, you can open with a ________ to
establish common ground with the reader.
A) humorous anecdote
B) buffer statement
C) diversionary tactic
D) heartwarming story
Answer:
In social-media marketing, ________ are enthusiastic fans of your company and its
products.
A) mega-users
B) champions
C) viral voices
D) repeat customers
Answer:
________ can take several forms including grouped, deviation, stacked, combination,
or paired.
A) Pie charts
B) Gantt charts
C) Bar charts
D) Line charts
Answer:
A bar chart would be particularly useful for
A) illustrating what percentages of a company’s monthly budget are spent on utilities
and other expenses.
B) comparing sales totals of three breakfast cereals from 2007 to 2009.
C) showing the stages in production of a jet engine.
D) depicting links between employees at a large firm.
Answer:
When writing to businesspeople in other countries, you should
A) use an informal, friendly tone.
B) keep your sentences and paragraphs long.
C) be vague and general in your wording.
D) make generous use of transitional words and phrases.
Answer:
Social networks used by the business community consist of
A) private networks.
B) public, specialized networks.
C) public, general-purpose networks.
D) all of the above.
Answer:
By emphasizing principles of ________, a designer can make a website more accessible
to people whose vision is limited.
A) web accessibility
B) organic design
C) associative technology
D) emblematic availability
Answer:
A sentence is in the active voice when
A) the subject receives the action performed by the object.
B) both the subject and the object receive the action.
C) the subject performs the action and the object receives it.
D) neither the subject nor the object receives the action.
Answer:
A survey is ________ if it produces identical results when repeated. A survey is
________ if it measures what it’s intended to measure.
A) valid; reliable
B) reliable; utile
C) reliable; valid
D) valid; intentional
Answer:
The problem-factoring process involves
A) looking at a problem from multiple perspectives.
B) considering how to allocate blame for a problem.
C) creating problems instead of solving them.
D) dividing a complex problem into a series of logical, connected questions.
Answer:
Which one of the following is an element of the completing phase of the three-step
writing process?
A) Organizing the information
B) Interpreting the research
C) Proofreading the message
D) Selecting the right medium
Answer:
To use photographs successfully in workplace documents or online publications, do not
A) replace all diagrams with photographs.
B) master basic image-processing functions.
C) determine the communication value of each photograph.
D) observe copyrights and model permissions.
Answer:
In the direct approach to writing a routine request, state the main idea
A) when you’re closing the message.
B) in the middle of the second paragraph.
C) when you open the message.
D) at the bottom of the first paragraph.
Answer:
If you’re creating a new wiki, ________ just as you would with a new blog or podcast
channel.
A) focus on short-run goals
B) think through your long-term purpose carefully
C) plan on developing polices and guidelines later, as you need them
D) don’t worry about your audience until the wiki is up and running
Answer:
During the proofreading process, if you plan to focus on writing errors, look for all of
the following except
A) grammar errors.
B) misspelled words.
C) missing source notes.
D) typographical mistakes.
Answer:
Which of the following is NOT true of instant messaging?
A) It allows a rapid response to urgent messages.
B) It is less susceptible to security and privacy problems.
C) It costs more than phone calls or email.
D) It is widely utilized in business.
Answer: