COM CM 27679

subject Type Homework Help
subject Pages 15
subject Words 3032
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Which of the following is a primary result of the change in the nature of communication
as a result of mobile technology?
A. Spelling and grammar skills have improved.
B. The relationship between senders and receivers has been altered.
C. There are fewer opportunities to create new business.
D. There are fewer communication challenges between the sender and receiver.
E. Businesses place less emphasis on writing skills.
Answer:
Which of the following is true regarding short paragraphs?
A. Paragraphs should be between 100 and 300 words.
B. Short paragraphs are easier to read than long ones.
C. Short paragraphs look unprofessional and choppy.
D. Short paragraphs do not need transitions
E. Short paragraphs provide a smooth flow of information.
Answer:
page-pf2
The physical design of letters, numbers and text characters are referred to as what?
A. Graphic designs
B. Typeface
C. Justified margins
D. Ragged margins
E. White space
Answer:
Using visual parallelism through the use of color, shape, size, position or typeface is an
example of what?
page-pf3
A. Balance
B. Simplicity
C. Consistency
D. Emphasis
E. Convention
Answer:
Which of the following is not one of the five goals when delivering bad news?
A. Repair business relationships.
B. Convey the bad news.
C. Maintain as much goodwill as possible.
D. Maintain a good image for the organization.
E. Eliminate the need for future correspondence on the matter.
Answer:
page-pf4
Those who have had negative experience with an organization are known as what?
A. Public affairs
B. Trolls
C. The misguided
D. Unhappy customers
E. Ragers
Answer:
To create active statements that show results, which of the following should be
included?
A. Small details whenever possible
B. General claims
page-pf5
C. Action verbs
D. Claims that express your ability to be a team player
E. Quantified results to the most important claims
Answer:
Which of the following would you find in the introduction section of a report, but not in
the introduction section of a proposal?
A. Background or statement of the problem
B. Solution
C. Scope
D. Purpose
E. Report organization
Answer:
page-pf6
The pattern of physical cues, environmental stimuli and implicit understanding that
affect a communication is known as what?
A. Social customs
B. Ethnocentrism
C. Practical intelligence
D. Cultural context
E. Diversity
Answer:
When a message meets the audience's needs and gets the point across, it is considered
to be what?
A. Timely
B. Effective
C. Efficient
D. Detailed
E. Verbal
page-pf7
Answer:
Which of the following is true in regards to instant messaging?
A. IM is more secure than email.
B. IM doesn't get misused as a one-to-many broadcast method as often as email does.
C. IM takes longer to plan, write and send than email.
D. IM is universally accepted in corporate communications.
E. IM is typically used internally to the organization and is rarely used for customers
and other important audiences.
Answer:
Which of the following is considered a selling point, not a benefit?
page-pf8
A. The most attractive features of the product
B. User experiences when purchasing the product
C. User gains from purchasing the product
D. Emotional response to purchasing the product
E. The practical use of the product
Answer:
If you are unsure of what audience members need from your message, which of the
following might be the most effective way to find out?
A. News releases
B. Blogs
C. Talk with supervisors
D. Ask the audience for input
E. Conduct surveys
Answer:
page-pf9
Which of the following word types are most likely to be read and identified by an
applicant tracking system?
A. Verbs
B. Action verbs
C. Proper nouns
D. Nouns
E. Adjectives
Answer:
Trying to support a claim by restating the claim in different words is called what?
A. Cause and effect
B. Generalization
page-pfa
C. Circular reasoning
D. Mistaken assumptions
E. Faulty analogies
Answer:
When using the indirect approach to convey negative news, what should be in the
middle, or body of the message?
A. Neutral buffer
B. Bad news
C. Information that may help the audience
D. Reasons for the bad news, then the news
E. Positive statement aimed at maintaining a good relationship
Answer:
page-pfb
Which of the following should be included in the body of a request for a
recommendation?
A. The full name and address of the person to whom the letter should be sent
B. A deadline for recommendation
C. An offer to pay for the service rendered
D. A sincere apology for the trouble caused
E. An expression of appreciation
Answer:
In which of the following fields would the ability to share complex ideas about a project
be critical?
A. Engineering
B. Sales
C. Human resources
D. Entrepreneurial start ups
E. Independent contractors
page-pfc
Answer:
Which of the following is a disadvantage to curation sites?
A. Curation sites have the potential to reshape audience behavior.
B. Curation sites can include extensive shared expertise in a variety of fields.
C. Curation sites allow anyone in the community to share experiences.
D. Curation sites require tight control over the message.
E. Curation sites have little regulation regarding content ownership.
Answer:
page-pfd
Which of the following formats search terms for use on a broad range of search
engines?
A. Monitoring algorithms
B. Online databases
C. Boolean searches
D. Enterprise search engines
E. Metasearch engines
Answer:
Which of the following should be consistent regardless of what social media tool is
being utilized?
A. Website address
B. Graphics
C. Content
D. Appearance
E. Personality
Answer:
page-pfe
Asking the audience to reexamine long-held opinions is one of the goals of what?
A. Persuasive claims
B. Persuasive adjustments
C. Persuasive presentation of ideas
D. Persuasive requests for action
E. Sales and marketing
Answer:
When using the three-step writing process, how much of the available writing time
should be set aside for the actual writing?
page-pff
A. 15 percent
B. 25 percent
C. 45 percent
D. 65 percent
E. 85 percent
Answer:
Which of the following creates a visual aid indicating the relationship between ideas?
A. Storyteller's tour
B. Questions and answer chain
C. Journalistic approach
D. Brainstorming
E. Mind mapping
page-pf10
Answer:
Realistic conferences in which participants thousands of miles apart almost seem to be
in the same room is an example of what?
A. Instant messaging
B. Webinars
C. Virtual whiteboards
D. Idea campaigns
E. Telepresence
Answer:
Which of the following is not considered a routine and positive message?
A. Technical support
page-pf11
B. Rejecting suggestions and proposals
C. Replies to routine business matters
D. Good news announcement
E. Thank you notes
Answer:
When drafting a proposal, which of the following will identify the problem you intend
to solve or the opportunity you want to pursue?
A. Background or statement of the problem
B. Scope
C. Introduction
D. Problem/purpose
E. Body
Answer:
page-pf12
When research is presented as your own, what ethical issue is taking place?
A. Selective misquoting
B. Plagiarism
C. Data manipulation
D. Incomplete information
E. Inclusion of biased material
Answer:
When increasing the diversity of a workforce, which of the following can increase the
talent base of those with disabilities?
A. Assistive technologies
B. Mentoring
C. Stereotyping
D. Repetitive tasks
page-pf13
E. A code of conduct
Answer:
How should routine replies and positive replies close?
A. With a sincere apology for the trouble caused
B. With an expression of appreciation or goodwill
C. With a detailed explanation of the request
D. With a mention of the consequences of non-compliance
E. With information about the negative aspects of the request, if any
Answer:
page-pf14
What type of report would report on experiences while at a business conference?
A. Personal activity report
B. Operating report
C. Policies and procedures report
D. Compliance report
E. Progress report
Answer:
Which of the following should not be included in the contact information section of
your résumé?
A. Temporary address
B. Cell phone number
C. Land line number
D. Work email address
E. URL to a personal webpage or e-portfolio
Answer:

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