In the Work Experience section of the résumé, what positions should receive the largest
write up?
A. The position that is most closely related to the target position
B. The position that you enjoyed the most
C. The position where you feel you learned the most
D. The position with a title that indicates leadership and managerial potential
E. The position you worked at the longest
Answer:
A graphical presentation of key performance parameters is called what?
A. Executive dashboard
B. Analytics matrix
C. Channel and medium
D. Intranet graphics
E. Wikis
Answer:
Using linear organization in writing allows which of the following benefits to readers
on mobile devices?
A. Information flows from top to bottom to simplify reading.
B. The most important information is first followed by addition layers of detail.
C. An executive summary is offered with more detail available on a PC.
D. Embedded links to additional information if desired
E. Less intimidating paragraphs
Answer:
What should be done before responding to comments made on social media sites?
A. Use an automated reputation analysis to better gauge consumer reaction.
B. Respond based on a predetermined public relations plan.
C. Evaluate the source, the tone and the content, and then choose a response that fits.
D. Use anonymous responses to counteract the negative information, and then post a
company response that supports the anonymous response.
E. Contact the writer privately to determine the real source of discontent, and then post
an appropriate response.
Answer:
When granting the claim when the customer is at fault, what should be included in the
body of the letter?
A. An apology
B. A clear indication of what the customer did wrong
C. A clear indication of how the customer can avoid a similar issue in the future
D. The discouragement of similar claims in the future
E. Contact information so the customer can discuss further concerns
Answer:
Which of the following should be included in the body of your routine message when
making claims or requesting action?
A. An expression of your anger and frustration
B. A warning to the reader of the consequences of inaction
C. An apology for the inconvenience caused
D. A request specific action
E. Complete and specific explanation of the details
Answer:
The American Psychological Association (APA) style uses ________ to document
report sources in text.
A. the author-date system
B. the author-page number system
C. superscripts and footnotes or endnotes
D. full citations within the text itself
Answer:
Which of the following is true when determining the correct tone for a document?
A. The tone should meet the audience’s expectations.
B. The tone should be based on the writers relationship with the audience.
C. The tone should reflect the personality of the writer.
D. The tone should be academic.
E. The tone should be formal.
Answer:
Which of the following indicates poor etiquette on the part of the sender?
A. Multitasking while using IM or other tools
B. Clearly indicating opinion so it doesn’t appear as fact
C. Asking if this is a good time for an IM chat
D. Starting a new message for a new topic
E. Not using “reply all” when responding to communications
Answer:
Which of the following is a key point when providing sources for recommendations?
A. The indirect approach for requests should be used.
B. Avoid stating why the recommendation is required.
C. Always ask permission before using someone as a reference.
D. Always offer to pay the person for their time in writing the reference.
E. Avoid pressuring the receiver by mentioning a deadline.
Answer:
To minimize worrying about perfection, what should the presenter focus on?
A. Practice
B. Subject matter
C. Connecting with listeners
D. Breathing
E. Memorizing the opening line
Answer:
Identifying the most important information first then providing successive layers of
support is referred to as what?
A. Linear organization
B. Inverted pyramid
C. Executive summary
D. Micro rests
E. Indirect approach
Answer:
When allowing a speaker to release emotions that result in a calm and clear approach to
the subject, what type of listening is being engaged in?
A. Content
B. Critical
C. Empathic
D. Active
E. Effective
Answer:
Which of the following is represented by the most visually dominant design element?
A. The most controversial information
B. The most complex information
C. The most positive information
D. The most colorful information
E. The most important information
Answer:
In order to improve readability, what should be avoided?
A. Keeping sentences uniform in length
B. Using bullets to organize information
C. Writing short paragraphs
D. Using lists to clarify points
E. Adding headings and subheadings
Answer:
What approach is often most effective when the audience is not expecting a proposal?
A. Sales proposal
B. Persuasive approach
C. RFP
D. Direct approach
E. Indirect approach
Answer:
When developing information for a website, which of the following is an important
consideration?
A. Web reading is quicker than reading from paper.
B. Web readers will click through several website links for the information they want.
C. Web readers don’t start the reading process at the beginning of the message.
D. Web readers have limited access to multiple communication functions while on the
website.
E. Websites have very targeted audiences.
Answer:
Which of the following is true when formatting messages for mobile devices?
A. Messages should contain more graphics to aid in readability.
B. Messages should be short with several web links embedded in them.
C. Messages should be written in a traditional format to aid in understanding.
D. Messages should be based on location-aware technology.
E. Messages should be formatted differently to make reading easier on mobile devices.
Answer:
When writing the résumé, which of the following writing styles is most effective?
A. Make liberal use of the word “I”
B. Use an indirect writing style
C. Use complex and detailed sentences that sound most impressive
D. Use short and direct phrases
E. Use whole sentences that focus on the reader’s needs
Answer:
When delivering negative news using the direct approach, which of the following
would comprise the body of the message?
A. Neutral buffer
B. Bad news
C. Information that may help the audience
D. Reasons for the bad news, then the news
E. Positive statement aimed at maintaining a good relationship
Answer:
To best respond to rumors or misinformation in the marketplace, what social media
strategy would be most effective?
A. Join existing conversations.
B. Use content marketing.
C. Choose a new compositional mode.
D. Increase the use of community building.
E. Change your online personality.
Answer:
If you include an attention line in a business letter, you should place it
A. at the first line of the inside address.
B. below the salutation.
C. two lines below the complimentary close.
D. below the company name.
Answer:
Which of the following is not a step in the planning of a presentation?
A. Inviting audience members
B. Choosing your approach
C. Limiting the scope
D. Defining the main idea
E. Analyzing the situation
Answer:
Which of the following is not a factor when determining how much information is
given the scope of the presentation?
A. Number of members in the audience
B. Time needed for the introduction
C. Demonstrations
D. Questions
E. Videos
Answer:
Microblogs are used in meetings and presentations by acting as what?
A. Live data streams
B. Video connectivity
C. Backchannels
D. Crowdsourcing
E. Enterprise systems
Answer:
When planning a persuasive message, which of the following is the least important
consideration when considering the audience?
A. Who is my audience?
B. Where is my audience located?
C. How will the culture of the audience influence the message?
D. How might the audience resist?
E. What does the decision maker consider most important?
Answer:
When using the “you attitude,” what should be emphasized?
A. The needs of the writer
B. The active voice
C. Tone
D. The needs of the reader
Answer:
Which of the following limits audience interaction but might be needed when
information must be conveyed in an exact manner?
A. Reading from a script
B. Memorizing the speech
C. Reading from the slide deck
D. Speaking from notes
E. Improvisational discussions
Answer:
When using the three-step writing process, how much of the available writing time
should be set aside for planning?
A. 20 percent
B. 30 percent
C. 40 percent
D. 50 percent
E. 60 percent
Answer:
Which of the following best describes the process of communication?
A. Transferring of information between senders and receivers
B. Using digital media to convey data
C. Providing inspiration to others
D. Agreed upon meaning
E. Selling an idea to those who may need it
Answer:
When having to convey negative information in a routine message, what should the
writer do?
A. Stress only the most positive information
B. Refer to the negative information in general and nonspecific terms
C. Put the negative information in as positive terms as possible
D. Avoid explaining the negative information
E. Use an indirect approach
Answer: