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Which of the following can be used to improve the collaborative writing process when
working on conventional websites?
A) PDF files
B) Wikis
C) Content management system
D) Virtual communities
E) Communities of shared practices
Most persuasive messages combine
A) truth and falsehood.
B) current and very old evidence.
C) logical and emotional factors.
D) many major points all at once.
E) direct and indirect wording.
All of the following EXCEPT ________ will help you compose effective mobile
messages.
A) using short subject lines and page headings
B) using a top-to-bottom linear flow to organize the message
C) saving space by presenting the message in one long paragraph
D) putting what your readers want to know at the top of the message
________ sentences express two or more independent but related thoughts of equal
importance, usually joined by a coordinating conjunction.
A) Complex
B) Compound
C) Conjoined
D) Compound-complex
Cemex's Shift and Red Robin's Yammer are examples of which type of social network?
A) Private
B) Public, specialized
C) Public, general-purpose
D) Integrated
E) Brand communities
Conventional marketing or sales messages begin with an effort to gain the audience's
A) attention.
B) money.
C) interest.
D) cooperation.
E) support.
Regarding the five-step research process, the planning step includes all of the following
elements EXCEPT
A) developing a problem statement.
B) prioritizing research needs.
C) documenting your sources.
D) maintaining standards of ethics and etiquette.
Which of the following perceptual tricks can be used to make sure you are not missing
an obvious error?
A) Use a sheet of paper to block out everything except one line of text at a time
B) Make several passes of the document one paragraph at a time
C) Read the document silently
D) Try to guess what should come next in the logical flow of the document
E) Double check all numbers and other important data
________ are informal standards of conduct that members share and that guide member
behavior.
A) Norms
B) Expectations
C) Dynamics
D) Responsibilities
Which of the following is one of the six distinct traits that best defines professionalism?
A) Actively listening to others
B) Being dependable and accountable
C) Clarifying expectations and responsibilities
D) Offering compelling and persuasive arguments
E) Conveying decisions and providing information to help employees do their job
A writer who wants to use a ________ to build an informational report can choose from
a number of arrangement patterns, such as geography, sequence, chronology, category,
or importance.
A) talking pattern of organization
B) topical pattern of organization
C) demonstrative pattern of organization
D) representative pattern of organization
E) white paper outline of organization
At the last staff meeting, someone suggested that using parliamentary procedure would
help make the meetings more efficient. To learn more about parliamentary procedure,
which of the following should you consult?
A) SEC Standards of Ethics
B) Robert's Rules of Order
C) Generally Accepted Accounting Principles
D) Fundamental Meeting Management
Which of the following is one trait required of a communicator when adapting
communication efforts to other cultures?
A) Motivation
B) Better communications technology
C) Learning about several cultures at the same time
D) The ability to compare and contrast all cultures
E) Being comfortable in a variety of cultures
If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price.
B) decrease the perception that the price is high.
C) break the total price into smaller units.
D) give the price a place of prominence in the message.
E) mention the price as often as you can, preferably in each paragraph.
As presented in the list of possible choices below, ________ is LEAST likely to lead to
ineffective presentation slides.
A) schedule pressures
B) lack of design awareness
C) inherent limitations in the presentation software
D) the instinctive response to do things the way they've always been done
What's the best way to view the completion step when using instant messaging?
A) It should be as thorough as with every other medium
B) IM systems are fully automated, so no completion work is needed
C) Simply hit "enter" or "send" as soon as you finish typing each line
D) The completing step isn't as rigorous as with longer messages, but you should
quickly scan each message before you send it and revise or correct it if needed
E) Messages drafts should be set aside for a while before they are revised
All of the following EXCEPT ________ will help you integrate visuals and text in
business documents.
A) referring to visuals in the text
B) maintaining a balance between text and visuals
C) identifying the visuals with titles, captions, and legends
D) putting the visuals into a separate section, such as an appendix
Every attempt at communication between two people from the same culture occurs
within the same
A) cultural context.
B) communication portal.
C) nexus of convenience.
D) cone of reciprocity.
When rejecting a job applicant, you can soften the blow by
A) expressing appreciation for his or her application.
B) mentioning the qualifications of the person who was hired.
C) praising competitive applicants.
D) apologizing for wasting the person's time.
E) promising to hire them for the next available position.
Using white space in a document
A) is considered "cheating."
B) is only an option when you can't use color.
C) makes your document look unappealing.
D) provides visual contrast.
Whereas ________ reports focus on facts, ________ reports offer interpretation and can
also include recommendations.
A) internal; external
B) assessment; documentation
C) solicited; unsolicited
D) informational; analytical
When designing important visuals in business
A) include as little text and as many photographs as possible.
B) use online clipart to apply a decorative flair to your corporate communications.
C) plan to use every color in the rainbow to reach out to the global community.
D) consider hiring a professional to design a template for the visuals that represent your
company.
E) place all visuals at the end of the document.
Which of the following is an important goal when producing an email message?
A) Simplicity
B) Damage control
C) Email signatures
D) Revisions
E) Less proofreading
During a behavioral interview, you'll be asked to
A) answer a specific sequence of questions.
B) deal with questions that are intended to upset you.
C) relate specific incidents or experiences from your past.
D) perform a number of work-related tasks.
E) talk about postings on your social media sites.
When you're choosing a design strategy for your rsum, keep
A) your audience in mind.
B) your goals in mind.
C) your resources in mind.
D) all of the above.
How can you connect various pieces of your social media presence through a web
platform that you own and control?
A) Use community building
B) Include promotional efforts
C) Develop a central hub
D) Incorporate augmented reality sites
E) Include user-generated content
How can you make website information easier for the reader to absorb?
A) Avoid skimmable formats
B) Break the information into small, self-contained chunks
C) Maintain consistent, English-language content for global audiences
D) Incorporate links to podcasts
E) Avoid using the inverted pyramid style for design
A ________ is the online equivalent of recorded radio or video broadcasts.
A) podcast
B) digital portfolio
C) videogram
D) virtual timeline
What is the word-of-mouth transmission of marketing messages from person to person
often referred to as?
A) Voluntary marketing
B) Hub marketing
C) One-on-one communication
D) Viral marketing
E) Community building
Which of the following will enable the reader to respond to complex requests?
A) Relevant deadlines
B) Information about how you can be reached
C) Specific date and time you want the request to be completed by
D) Breaking the request into specific, individual questions
E) Combining the request with strong transitions
As a human need that affects motivation, self-actualization involves the need to
A) cultivate lifelong involvement.
B) feel a sense of accomplishment.
C) reach one's full potential as a human being.
D) control situations or exert authority over others.
E) avoid problems wherever possible.
When solving complex organizational problems, how does information flow between
departments?
A) In the rumor mill
B) Through the grapevine
C) Informally
D) Vertically
E) Horizontally
