COM CM 22248

subject Type Homework Help
subject Pages 35
subject Words 6272
subject Authors Courtland L. Bovée, John V. Thill

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page-pf1
A new coworker recently won a prestigious award for her work on green technologies.
Since you do not know her well, you should not send a note to congratulate her on the
achievement.
Answer:
"The evaluator noted several shortcomings" is written in the active voice.
Answer:
The outcome of collaborative writing is usually inferior to what a single individual can
produce.
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Answer:
Requests sent to individuals outside your organization should be more formal than those
sent internally.
Answer:
Most employers now conduct online searches to learn more about promising
candidates, and many have rejected applicants because of what those searches yield.
Answer:
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Culture influences how messages are sent and received in the workplace.
Answer:
In general, user-generated content sites have yielded disappointing results for
companies that have used them for business purposes.
Answer:
The AIDA model can be used with both the direct and indirect approaches for
persuasive messages.
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Answer:
There is no difference between endnotes and a bibliography.
Answer:
Social media releases include social networking links, "tweetables," and other sharable
content.
Answer:
page-pf5
Mistakenly clicking "reply all" when sending an email can be career threatening in
today's technology-driven economy.
Answer:
The direct approach is always best when denying a request for information.
Answer:
When compared to social media, mobile technology will have relatively little effect on
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the nature of business communication.
Answer:
If you create slides in PowerPoint and Keynote, you're limited to creating linear flows
of bullet-point slides.
Answer:
For long, complex reports, the indirect approach tends to be less effective than the
direct approach.
Answer:
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If you intend for your report to prompt others to take action, the closing section should
specify exactly what should happen next.
Answer:
Because of the costs of reproduction, photographs are usually not used in business
reports.
Answer:
page-pf8
Although recruiters expect résumés to be written carefully, most of them will tolerate a
few typos.
Answer:
A compound sentence contains one main thought (independent clause) and one or more
subordinate thoughts (dependent clauses).
Answer:
Now that technology is so vital in the workplace, few executives view listening as an
important skill.
Answer:
page-pf9
Use the direct approach for negative messages, if the message will have a relatively
minor impact on the audience.
Answer:
When developing paragraphs, you should use only one method within each paragraph
and throughout a document.
Answer:
page-pfa
If you are turning down an invitation, it is usually necessary to use the indirect
approach.
Answer:
Operating reports establish expectations and guidelines to direct future action.
Answer:
Upward communication generally helps executives solve problems and make intelligent
decisions.
Answer:
page-pfb
In solicited proposals, you have more freedom in terms of scope and organization than
you do in unsolicited proposals.
Answer:
Group members who play task-facilitating roles are motivated to fulfill personal needs,
so they tend to be less productive than other members.
Answer:
page-pfc
When communicating with people from other cultures, it is best to apologize when you
make a mistake.
Answer:
If you use unpublished materials, such as doctoral dissertations or public speeches as
information resources, you do not need to cite them in your report.
Answer:
The following sentence uses all words correctly: She was disinterested in paying me a
complement.
page-pfd
Answer:
The most common supplementary parts to include in a formal report are the appendix,
the bibliography, and the index.
Answer:
In application letters, it is acceptable to mention that you will follow up with a phone
call in a few days.
Answer:
page-pfe
In every culture, it's safe to assume that people view material comforts earned by
individual effort as a sign of superiority.
Answer:
The yardstick approach is best for organizing reports when you and your audience do
not agree on the criteria you're using in your analysis.
Answer:
page-pff
To help guide your research, you should develop a problem statement that defines the
problem or purpose of your research.
Answer:
According to the textbook, your communication style involves the choices you make to
express yourself. Which one of the following will not have an effect on your
communication style?
A) The words you select
B) The way you use words in sentences
C) The way you build paragraphs from individual sentences
D) None of the above.
Answer:
page-pf10
________ is the process of transferring information and meaning between senders and
receivers.
A) Reflection
B) Projection
C) Communication
D) Illumination
Answer:
The AIDA approach for persuasive messages should be used with
A) the direct approach only.
B) the indirect approach only.
C) either the direct or the indirect approach.
D) neither the direct nor the indirect approach.
Answer:
page-pf11
One of the primary goals of a negative message is to
A) sell products and services to unwilling customers.
B) empathize with fellow employees.
C) rally support for unpopular causes.
D) gain acceptance for the bad news.
Answer:
In business communication, the ________ of a message usually have the greatest
impact on the readers.
A) body paragraphs
B) appendix sections
C) topics and subtopics
D) beginning and ending sections
page-pf12
Answer:
If you know that a human being will read your résumé, ________ to catch that person's
attention.
A) use first-person pronouns
B) use machine-searchable keywords
C) write complete sentences in the passive voice
D) use short, crisp phrases that start with action verbs
Answer:
In order to do an effective job at proofreading a document,
A) scan each page as quickly as you can.
B) go through the document several times.
C) avoid using a systematic approach.
page-pf13
D) stop the process after you've run the spell-checker.
Answer:
Examples of ethical lapses to avoid in business visuals include all of the following
except
A) including photos that play on racial or gender stereotypes.
B) expanding the detail of a graphic in order to make it more readable.
C) altering photos or graphs to hide information that could make you look bad.
D) distorting the axes on a line chart to make sales look like they have increased
significantly over previous years.
Answer:
In most companies, news releases are
page-pf14
A) written by interns or marketing trainees.
B) tools for communicating directly with consumers.
C) considered social media releases that can be shared on microblogs.
D) prepared or supervised by specially trained writers in the public relations
department.
Answer:
Don't ________ in the closing section of a business report.
A) summarize the key points included in the report
B) introduce new material to expand the scope of the report
C) bring all of the action items together in one place
D) present the benefits of following the report's recommendations
Answer:
page-pf15
"The above-mentioned book" is an example of
A) a redundancy.
B) a strung-out sentence.
C) an indefinite pronoun starter.
D) an awkward reference.
Answer:
The prefatory parts of a solicited proposal may include
A) a bibliography.
B) a copy of the RFP.
C) an index.
D) visual elements.
Answer:
page-pf16
Successful business bloggers pay close attention to
A) delivering new information quickly.
B) choosing topics of peak interest to audiences.
C) communicating in a personal style, with an authentic voice.
D) all of the above.
Answer:
Flowcharts are used to
A) summarize large amounts of statistical data.
B) show the relative sizes of the parts of a whole.
C) show how something looks or operates.
D) illustrate processes and procedures.
Answer:
page-pf17
When you're verifying the design plans for your presentation, apply all of the following
techniques except ________ before you start creating your slides.
A) using your time wisely
B) letting the visuals drive your message
C) matching your style to the subject matter
D) letting simplicity be your guide
Answer:
In a ________, candidates are required to perform job-related activities.
A) hands on interview
B) working interview
C) job-sample interview
D) behavioral interview
page-pf18
Answer:
The ________ meaning of a word is its literal, dictionary meaning; the ________
meaning includes all the associations and feelings it evokes.
A) connotative; denotative
B) objective; subjective
C) denotative; connotative
D) transactional; transcendental
Answer:
The best way to illustrate what percentage of your firm's annual budget is spent on what
would be a
A) pie chart.
page-pf19
B) line chart.
C) organizational chart.
D) flowchart.
Answer:
If you use the impersonal journalism style to write a business message, your tone will
not be
A) objective.
B) unemotional.
C) conversational.
D) businesslike.
Answer:
page-pf1a
Most ________ express a concept, quality, or characteristic. Most ________ represent
something you can see, touch, or visualize.
A) abstract words; concrete words
B) interpretive words; explanatory words
C) incisive words; generalized words
D) selective words; common words
Answer:
Bar charts can be used to compare more than one set of data.
Answer:
Which of the following is the most effective close for a letter rejecting a job applicant?
page-pf1b
A) If you have any questions about our decision, don't hesitate to call.
B) We hope that despite this rejection you will continue to frequent our establishments.
C) Again, we are very sorry that we cannot offer you a position at this time.
D) I wish you the best in your job search. I am confident you will find a match for your
skills and interests.
Answer:
Which of the following is an example of a hedging sentence?
A) The employee's performance appears to be less than satisfactory.
B) The deadline is next Tuesday.
C) The financial statement needs to have two sections.
D) None of the above are hedging.
Answer:
page-pf1c
You have decided to post a video on YouTube explaining how to use one of your
company's new products. To be most effective, the video should be no more than
________ minute(s) long.
A) 1
B) 5
C) 25
D) 60
Answer:
A ________ shows the relative frequency of terms in an article, a blog, a website, or
another collection of text.
A) data dictionary
B) content display
C) tag cloud
D) word funnel
Answer:
page-pf1d
In which of the following situations are transitional elements useful?
A) Easing the shift in ideas between paragraphs
B) Connecting related points within a paragraph
C) Linking major sections or chapters in a long report
D) All of the above.
Answer:
Email messages
A) generally require less care than other messages, since email is temporary and easily
deleted.
B) should be written with the assumption that they will be stored forever.
C) should always be less formal in business than messages in other media.
D) none of the above.
page-pf1e
Answer:
Unlike Internet search engines, online databases
A) can be accessed only from a library.
B) often provide access to various parts of the hidden Internet.
C) are rarely up to date.
D) do not require a subscription.
Answer:
With the exception of ________, all of the following guidelines can help you close a
negative message on a respectful note.
A) being sincere
B) managing future correspondence
C) avoiding an uncertain conclusion
page-pf1f
D) promising an optimistic future outcome
Answer:
Answering the question, ________, will help you define the problem you need to
address in an analytical report.
A) What needs to be determined?
B) Why is this issue important?
C) Who is involved in the situation?
D) All of the above
Answer:
page-pf20
Which of the following is the best example of an effective email subject line?
A) Website redesign is on schedule
B) Status Report
C) Employee Parking
D) Read This!
Answer:
Including a photo of yourself with your résumé
A) is a great way to personalize your application.
B) helps you stand out among other applicants.
C) will cause some employers to discard your application immediately.
D) is the best way to guard against potential discrimination.
Answer:
page-pf21
Suppose you're a manager who has to write performance reviews. What can you do to
help you prepare for writing a review that includes negative information?
Answer:
Explain the importance of networking as part of your career search, and describe how to
go about finding helpful networks.
Answer:
page-pf22
What is culture? How does culture affect communication?
Answer:
Explain what's meant by the phrase, "constant connectivity is a mixed blessing."
Answer:
page-pf23
Explain how to balance emotional appeals and logical appeals to persuade an audience.
Answer:
Briefly define Business Communication 2.0, and explain how it differs from a more
traditional approach to business communication.
Answer:
page-pf24
Briefly explain the difference between the active voice and the passive voice. Include
an example of each one.
Answer:
Briefly describe at least three advantages of a diverse workforce.
Answer:
List at least three types of visuals commonly used in business presentations.
page-pf25
Answer:
List three social media tools that have inspired and enabled a more conversational
approach to business communication.
Answer:
What can you do to keep social media from turning into a source of stress and
information anxiety?
Answer:
page-pf26
In a longer presentation, how does your purpose influence the way you organize your
material?
Answer:
During a meeting with coworkers, your mobile phone rings. Should you answer it?
Why or why not?
Answer:
page-pf27
How does the primary function of upward-flowing communication differ from that of
downward-flowing communication?
Answer:
Describe at least three of the tasks involved in developing an audience profile.
Answer:
What does it mean to "package your proposal attractively"? Why is it important to do
so?
Answer:
page-pf28
Since cultures do not always share the same perspectives on ethical issues, how can you
keep messages ethical during intercultural communication?
Answer:
What are emoticons? Why are they controversial in business communication?
Answer:
page-pf29
What is brand socialization? Why is it important in business?
Answer:

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