Which of the following will help to save time and money when conducting research?
A) Use only primary research
B) Limit your search to major news outlets
C) Prioritize your research needs
D) Research each source’s credibility before looking at any data
E) Limit the amount of research used
What communication network is being followed when ideas follow the lines of
command in an organization?
A) Horizontal
B) Grapevine
C) Critical
D) Formal
E) Ethical
Which of the following should be used to begin the writing process of creating the most
effective RFP possible?
A) Brainstorming the information needed
B) Asking for detailed information about all aspects of the bidder’s organization
C) Determining the timeframe bidders will have to respond
D) Determining decision criteria
E) Identifying what type of tracking system will be used when proposals are submitted
If you are just graduating from college and have little or no professional experience
A) a traditional chronological rsum is your only option.
B) a functional rsum is your only option.
C) your chronological rsum should probably list educational qualifications first.
D) your rsum can be written in a casual, informal tone.
E) your rsum should focus on your career goals instead of your skills.
What are communities of interest that form around a specific product referred to as?
A) Brand socialization
B) Target marketing
C) Reputation analysis
D) Brand communities
E) Hot spots
Which of the following functions as a miniature version of a document, including all
the key points?
A) Orientation
B) Reference material
C) Tutorial
D) Summary
E) Status update
The concept of ________ will help you design visuals that are consistent from one page
of a document to the next.
A) data enrichment
B) visual parallelism
C) graphical distribution
D) visual enhancement
E) dominant elements
Because of its natural feel and versatility, the ________ approach is generally the most
persuasive way to develop an analytical report for skeptical readers.
A) 2 + 2 = 4
B) yardstick
C) direct
D) hypothetical
E) persuasive
Which of the following can be used to show that ideas are related and of similar
importance?
A) A variety of grammar tools
B) Multiple nouns to replace a single noun
C) Clarification of awkward references
D) Keeping the subject and predicate as close as possible
E) Parallel grammatical construction
One of the primary goals of a negative message is to
A) sell products and services to unwilling customers.
B) empathize with fellow employees.
C) rally support for unpopular causes.
D) gain acceptance for the bad news.
E) offer alternative ways of achieving the desired outcome.
In a ________, candidates are required to perform job-related activities.
A) hands on interview
B) working interview
C) job-sample interview
D) behavioral interview
On ________, users rather than website owners contribute most or all of the content.
A) instant-viral recognition (IVR) sites
B) open-access system (OAS) sites
C) net-neutral operation (NNO) sites
D) user-generated content (UGC) sites
Which of the following is one area of ethical concern on a content curation site?
A) Presenting someone else’s content as yours
B) Filtering materials
C) Targeting a specific audience
D) Incorporating articles, video, and other media
E) Using a dedicated website
When should you begin to gather information for your message?
A) When the first draft reveals weaknesses in your message
B) After you have a clear understanding of the audience
C) As soon as you determine the message is needed
D) When it is determined the purpose is realistic
E) During the writing phase of the three-step writing process
Which of the following should be developed when a company wants to convince
outsiders to invest in the firm?
A) A compliance plan
B) A control-and-monitor plan
C) A business plan
D) A policy report
E) White papers
How can a presenter tweet key points during the course of the presentation?
A) Hire an audience member to monitor and send tweets
B) Use presentation software to send prewritten tweets
C) Ask for audience participation in the tweeting process
D) Set up a website where comments and tweets will be posted before the presentations
E) Tweet as you present
When a summary appears at the beginning of an article or webpage,
A) it distributes how-to advice to visitors.
B) it offers helpful tips and insightful commentary.
C) it presents the document’s key points.
D) it includes updates and announcements.
The quality of performing at a high level and conducting oneself with pride and purpose
is known as
A) expediency.
B) professionalism.
C) entrepreneurialism.
D) impression management.
________ is the process of making informal connections with a broad sphere of
mutually beneficial business contacts.
A) Networking
B) Canvassing
C) Interviewing
D) Surveying
E) Applying
How is a CV different from a rsum?
A) CVs are shorter
B) CVs focus on job skills, not employers
C) CVs are more detailed and include personal information
D) CVs are primarily used for leadership positions
E) CVs focus on salary and promotion
When you describe your work experience on your rsum, you should
A) start with your most recent job and work back chronologically.
B) describe one or two jobs in detail so that employers get an idea of your work ethic.
C) list only full-time positions.
D) try to come up with fancier titles for the jobs you’ve held.
E) use the same amount of space for each job held.
The best way to handle frequent job changes on a rsum is to
A) avoid any mention of a job you held for less than a year.
B) group similar jobs under a single heading.
C) provide a detailed explanation of each one.
D) leave dates off the rsum.
E) indicate the reason for leaving after each position.
A ________ is a logical interpretation of the facts and information in a report; a
________ is a suggested course of action.
A) recommendation; conclusion
B) problem statement; summary
C) conclusion; recommendation
D) trend analysis; synthesis
E) summary, conclusion
The best way to find job opportunities is usually
A) searching online job boards such as Monster and applying before others get the
chance to see the openings.
B) looking in the newspaper.
C) waiting to hear about them from people you know.
D) identifying companies you want to work for and focusing your efforts on them.
E) send your rsum to every company you would like to work for.
How can an organization use the performance appraisal process to protect the company
from claims of discriminatory practices?
A) By keeping the job descriptions up to date
B) By requiring all appraisals be written in a subjective voice
C) By requiring all appraisals be given using an indirect format
D) By evaluating all employees consistently and fairly
E) By giving key employees a review at least once per year
The close of a routine reply or positive message where more action is needed should
A) clearly state who will do what next.
B) explain the reasons for any negative information you have included.
C) offer an explanation for why this decision was made.
D) create some ambiguity, so the audience will be more likely to contact you.
E) include a list of deadlines and desired outcomes.
The basic purpose of informational reports is
A) to persuade the audience to act.
B) to present recommendations and conclusions to a superior for how to solve a
particular problem.
C) to present data, facts, feedback, and other types of information without analysis or
recommendations.
D) to convince the reader of the soundness of your thinking.
E) to solve a problem with well-researched alternatives.
How soon should you send a follow-up message, such as a thank-you note, after the
interview?
A) Within 24 hours
B) Within the week
C) After an offer has been made
D) After you have been rejected as a candidate
E) Within two days
Which of the following should be communicated through your choice of attire and
personal grooming for an interview?
A) Your expressiveness and creativity
B) Your understanding that business attire does not equate to professionalism
C) Your understanding of how business attire is changing
D) Your willingness to try new things, personally and professionally
E) Your understanding of the business world
An ethical persuasive argument
A) is a contradiction in terms.
B) focuses on how the audience’s actions will benefit the sender.
C) includes any evidence the sender can come up with, whether or not it’s relevant.
D) focuses on being both truthful and non-deceptive.
E) is required by law.
Which of the following design elements accounts for most of the audience’s acceptance
or rejection of an idea?
A) Graphics
B) Color
C) Font
D) Number of slides
E) Structure
Even though each social network calls for a unique communication style, which of the
following should you keep consistent across all of them?
A) Posting schedule
B) Cross-linking to all platforms
C) Sales pitches
D) Personality
E) Community
Which of the following should be the main focus of revising your message?
A) Use of strong words and phrases
B) Creating complex sentences
C) Content and readability
D) Sensitivity and relationship skills
E) Appropriate writing style
