In the earliest years of radio, its use was seen as:
a. A way of transmitting entertainment and music to the public
b. A way of informing the public of world news
c. An improved form of long-distance communication for business use
d. An improved form of long-distance communication for personal use
Answer:
Which of the following is NOT as example of how audiences are users of media?
a. Updating Facebook
b. Uploading a video on YouTube
c. Posting music on Tumblr
d. Reading a news story online
Answer:
Which of the following correctly links a broadcaster and its parent company?
a. NBCViacom
b. ABCComcast
c. CBSWalt Disney
d. FoxNews Corporation
Answer:
The central concept that much ideological analysis revolves around is:
a. Hegemony
b. Truth
c. Social class
d. Race
Answer:
Which corporation owns the sports cable network ESPN?
a. Walt Disney
b. News Corporation
c. Comcast
d. Viacom
Answer:
In priming, media attend to certain aspects of an issue, thereby increasing the sensitivity
of audiences to the significance of such information.
a. True
b. False
Answer:
Within the process of meaning-making, what is meant by the term interpretive
community?
a. Communities interpret meanings for those in the community
b. Social structures as well as individual interpretation create meaning
c. We impose our interpretations on the communities around us
d. Communities are created to discuss interpretations and meaning
Answer:
Some medium theorists fear the following as we become immersed in computer
technologies, except:
a. We will lose any sense of unmediated experience
b. Reading and rigorous thinking will disappear as cultural forms
c. Freedom will be redefined as freedom from the constraints of the physical world
d. A more participatory democracy will emerge
Answer:
Which of the following concepts most closely relates to the idea of an active audience?
a. Human agency
b. Social structure
c. Social norms
d. Infrastructure
Answer:
The “No Comment” feature in Ms. magazine is a space where readers:
a. Identify images from the media and “expose” their underlying sexism
b. Respond to articles from Ms. with which they are concerned
c. Respond to world events with which they are concerned
d. Are banned from commenting
Answer:
Which of the following statement about the historical development of mass media is not
true?
a. Television was the first broadcast medium in history.
b. Printing was influenced by the Church in Europe.
c. The cinematograph was invented by the Lumiére brothers in the 19th century.
d. The telegraph allowed instantaneous communication over long distances.
Answer:
Entertainment media do not have any political significance.
a. True
b. False
Answer:
The chief media and communication regulatory body in the United States is the:
a. FCC (Federal Communications Commission)
b. MRB (Media Regulations Board)
c. FTC (Fair Trade Commission)
d. Department of Justice
Answer:
The “Fin-Syn” (Financial interest and syndication) rules limited major television
networks’ ability to produce their own in-house programs.
a. True
b. False
Answer:
Media products are free-floating texts, independent of organizational or external
constraints.
a. True
b. False
Answer:
Media “framing” refers to:
a. The context into which media place facts
b. How photographs are cut to emphasize certain elements
c. Claims made without any factual basis
d. Issues covered in news
Answer:
Practices or techniques that are widely used by media professionals are referred to as
______.
a. coanventions
b. skills
c. a creative vision
d. work rules
Answer:
Marshall McLuhan argues that the shifts in new media technologies:
a. Extend the reach of media forms to a greater number of people
b. Rework the balance of our senses
c. Create media forms in a quicker fashion
d. Establish more rational thinking
Answer:
“Hyperreality” in postmodern theory refers to big corporations’ dominance of
cyberspace.
a. True
b. False
Answer:
The “Media and the Social World” model views audiences as:
a. Passive recipients
b. Active readers
c. Couch potatoes
d. Radical resisters
Answer:
The practice of journalism where ordinary people, not professional journalists, write
and report news is called ___________.
a. professional journalism
b. citizen journalism
c. literary journalism
d. embedded journalism
Answer:
Which of the following is not a common ideological criticism of contemporary
advertising?
a. Ads celebrate and take for granted the consumercapitalist organization of society.
b. Ads normalize a middle- or upper-middle-class lifestyle.
c. Ads promote a worldview that stresses the community and the public life.
d. Ads promote a materialist culture.
Answer:
According to the sociologist C. Wright Mills, the ‘sociological imagination” allows us to
connect “public troubles” and “private” issues.
a. True
b. False
Answer:
“False consciousness” refers to the subordinate class’s acceptance of the basic ideology
of the ruling class.
a. True
b. False
Answer:
Compared to 25 years ago, media portrayals of women today:
a. Have remained almost unchanged
b. Feature a wider variety of roles and images
c. Feature an even narrower range of roles and images
d. Usually include more blatantly sexist images
Answer:
The two-step flow model of communication asserts that mass media messages flow
from ____ to ______.
a. opinion leaders, ordinary people
b. ordinary people, opinion leaders
c. developed countries, developing countries
d. developing countries, developed countries
Answer:
When we say that objectivity is a “method,” we mean that it is a _____.
a. set of practices to which journalists adhere
b. commitment to facts
c. state of mind
d. search for the truth
Answer:
The belief that “nothing succeeds like success” leads network television executives to:
a. Develop programs that copy key traits of current ratings leaders
b. Develop programs about successful businesspeople
c. Move program time slots in search of a successful slot on the schedule
d. Look for new talent on a regular basis
Answer:
Which of the following is considered the major ideology present in the original rap
music of the 1980s?
a. A revolt against an unjust social system
b. A praise of radical socialism
c. A praise of contemporary capitalism
d. A criticism against homosexuality
Answer:
Which of the following is not the reason that mainstream news among major news
outlets is similar to each other?
a. News outlets constantly monitor and imitate others.
b. Reporters from different news outlets share the same news beats and sources.
c. News outlets depend heavily on official government sources.
d. News outlets often share reporters.
Answer:
According to Morley’s audience research, individuals’ social class determines how
people interpret media messages.
a. True
b. False
Answer:
Which of the following choices would best fill in the blanks in this quote: “Producing
and consuming ______ allows for a play with reality, which can be felt as liberating
because it is fictional, not real. In the play of ______ we can adopt positions and “try
out” those positions, without having to worry about their reality value. “
a. romance
b. sex
c. cyberspace
d. fantasy
Answer:
New members of Internet “newsgroups” can learn the norms of the group from all of
the following except:
a. A file of “frequently asked questions” (FAQs)
b. Electronic “how-to” manuals for new members
c. Electronic criticisms from other group members
d. Face-to-face groups
Answer: