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One of the most popular rhetorical techniques of conservative talk show hosts is a
variation of the
a. class divide.
b. rational-public sphere/emotional-public sphere binary.
c. hegemonic frame.
d. counterhegemonic frame.
Trans people often ___________ the gender binary as they attempt to "pass" in a
heteronormative world.
a. reject
b. reinforce
c. don"t understand
d. profit from
Women who use the word "bitch" as a form of empowerment are not helping to
challenge the language of sexism.
a. True
b. False
According to Murray, The Dove Movement for Self-Esteem is primarily
_____________.
a. a campaign for young girls
b. a feminist ploy
c. an online branding strategy
d. an attempt to get men to buy more Dove products
_____________ refers to the idea that the goals of the women's movement have already
been achieved.
a. Postmodernism
b. Post-Fordism
c. Postracial
d. Postfeminism
Hegemonic ideas reside in media texts.
a. True
b. False
Diversity in television programming is more likely to occur when
a. ratings are low
b. ratings are high
c. when there are too many shows within a given genre
d. when the industry is well established
Ada Lovelace is believed to be _____________.
a. the richest porn star
b. the first computer programmer
c. the next Disney princess
d. the character in a new video game marketed to teen girls.
The "Real Beauty" Campaign is undermined by ______________.
a. it's focus on consumption as a way to achieve a feminine beauty ideal
b. counterhegemony
c. the political economy
d. men
Moral panics are rarely spread though popular media.
a. True
b. False
An ideology of imperialism infuses the representations of the "global family."
a. True
b. False
_____and _____ are both distinctions in types of media racism.
a. Overt, inferential
b. Ubiquitous, blatant
c. Inferential, blatant
d. Moral, covert
The term "chickification" refers to
a. the rise of chicken at fast food restaurants.
b. the popularity of having chickens as pets.
c. the political economy of the poultry industry.
d. the notion that qualities such as empathy and compassion, that are linked with
femininity, are the source of cultural decline.
A polysemic reading of a television show proves the one correct meaning of the show
for the audience.
a. True
b. False
Because of improved and increased technology, it is easier for most Americans to
achieve a satisfying standard of living.
a. True
b. False
Radway's research on the readers of romance novels draws primarily on which cultural
studies approach?
a. political economy
b. textual analysis
c. audience reception
d. All of the above
A cultural studies perspective does not highlight the __________ theory of gender
socialization?
a. social constructionist
b. biological
c. standpoint
d. cultural
The fact that "Barbie demonstrates that femininity is a manufactured reality"
exemplifies that
a. gender is performative.
b. gender is biological.
c. gender is fixed by age 6.
d. gender is static.
While The Jim Rome Show may be influenced by traditional gay and lesbian politics, it
is not a ____________ space.
a. postracial
b. postfeminist
c. liberatory
d. queer
The term "hermaphrodite" was replaced with "intersex" as a rejection of being named
by the medical profession.
a. True
b. False
Vertical media integration includes control over
a. radio stations and newspapers.
b. production, supply and distribution.
c. supply only.
d. websites.
Disney models an elite quest for self-gratification and adventure.
a. True
b. False
Brookey and Cannon argue that Second Life is a valuable space to study gender and
sexuality in cyberspace because ___________.
a. users are responsible for its content
b. users have agency
c. users may use cyberspace as a liberatory space
d. all of the above
The concept of ___________ helps explain why empowered individuals might choose
to perpetuate norms of gender and sexuality.
a. transformation
b. liberation
c. liminality
d. docility
Most pornography reinforces a gender __________.
a. celebration
b. binary
c. liminality
d. queer perspective
Media convergence does not have an ultimate endpoint.
a. True
b. False
"Culture" is an ideology or belief system that dictates things such as appropriate
language, dress, and behavior.
a. True
b. False
Outcomes of cross-gender play for women can include ____________.
a. instant equality
b. being charged with emasculation
c. ease of finding a date
d. none of the above
The discourse of the Olympic games are meant to distract audiences from the
__________ nature of the Games.
a. commercial
b. gendered
c. racial
d. competitive
Which is NOT one of the three strategies of which the gossip industry relies in its
treatment of female celebrities?
a. the gruesome
b. the desperate
c. the sanctioned
d. the idolized
The main difference between science fiction activism and soap opera activity
is____________.
a. the populations of fans
b. the content of the shows
c. the networks relationship to the stars
d. the degree of organization
In "Educating the Simpsons" Padva sites three political premises that support the
anti-homophobic contribution of the episode that help empower young GLBT viewers.
Which is NOT one of the three?
a. Celebrating queer counter-culture
b. Embracing straight-gay alliance
c. Ignoring difference
d. Promoting diversity and multiculturalism
According to Jenkins, why is fan writing a predominantly feminine response to mass
media texts?
According to Katz, why does Rush Limbaugh appeal so strongly to White males over
50 years of age?
Briefly explain the method of content analysis.
Describe how you have been a fan of a media text. How did participation in a fan
community effect your identity? Were there dangerous aspects of fandom?
