Which of these messages most effectively conveys empathy in a badnews message?
a. You have every right to be disappointed. I am truly sorry that our product failed to
perform as expected.
b. I am deeply saddened that your service failure disrupted our sale, and we will do
everything in our power to improve our future performance.
c. We did not intentionally delay the shipment, and we will not accept the
disappointment and frustration you have expressed.
d. It is with great regret that we must take this step, but you have left us no choice.
Which of the following best avoids a long leadin?
a. Yes, we will send the information you requested.
b. This is to advise you that we will send the information you requested.
c. You may be interested to learn that we will send the information you requested.
d. I am writing this letter to inform you that we will send the information you requested.
Which of the following is the most effective closing for a sales message?
a. Making this training choice for your employees today may be the smartest business
decision you’ll ever make. Consider the benefits, and I am sure that you will agree.
b. Because we are confident that you will choose us for your training needs, we will
visit you on Friday to finalize your contract.
c. Complete the enclosed interest card and mail it to us at your earliest convenience.
d. If your sales don’t increase at least 10 percent after your salespeople complete our
“Closing the Deal” training, you get a full refund. Use our tollfree number to call me by
August 1 and begin training on September 1.