NARRBEGIN: SA_78_85
Suppose we want to choose capacity for a plant that will produce a new drug. In
particular, we want to choose the capacity that maximizes discounted expected profit
over the next 10 years. We have the following information:
Demand for the drug is expected to be normally distributed ~ Normal (50,000, 12,000).
A unit of capacity costs $16 to build.
The number of units produced will equal the demand, up to capacity limits.
The revenue per unit is $3.70 and the cost per unit is $0.20 (variable cost).
The maintenance cost per unit of capacity is $0.40 (fixed cost).
The discount rate is 10%.
NARREND
Which simulation yields the largest median NPV?
NARRBEGIN: SA_86_91
In this example we are estimating the net present value of introducing a new drug to
market. We have the following information about the market:
The market size is 1,000,000 and is projected to grow at an average 5%, with a standard
deviation of 1%, over the next ten years.
The market share captured at entry is projected to be between 20% and 70%, with most
likely value 40%.
Three competitors may enter the market in the future, with each one having a 40%
probability of entry per year.
For each new competitor per year, the market share goes down by 20%.