C.Yes, if the IT specialist revise it so that the code is efficient and adheres to existing
technical standards
D.Yes, but only if the prototype does not enter the mainstream environment
Which of the following is not a reason why marketing professionals need to understand
database management?
A.They work with large amounts of data
B.Understanding the logical organization of a database is essential
C.Understanding how the information is accessed is essential
D.Marketing professionals do not need to understand database management
What is the difference between information and business intelligence (BI)?
A.Information is about a specific situation; business intelligence is about internal and
external conditions and how they will affect strategy
B.Information is based upon facts or objective data; business intelligence is based on
perceptions
C.Information leads to strategic thinking; business intelligence leads to tactical thinking
D.Information is based on processed knowledge; business intelligence is based on
processed information