NARRBEGIN: SA_83_85
A department store in a small town is in the process of budget planning and will be
building a decision tree to select the best option among its available marketing
channels. To estimate the probabilities it will need, it considers a customer base of 1500
individuals, 700 of which are women. Data shows that 240 of the women in this
population earn at least $50,000 per year and 300 of the men earn at least $50,000 per
year.
NARREND
If a randomly selected individual is observed to earn less than $50,000 per year, what is
the probability that this person is a woman?
The time series component that reflects a wavelike pattern describing a long-term trend
that is generally apparent over a number of years is called cyclical.
Forecasting software packages typically report several summary measures of the
forecasting error. The most important of these are MAE (mean absolute error), RMSE
(root mean square error), and MAPE (mean absolute percentage error).