You have rented your first apartment, signing a lease that commits you to pay $500 each
month for 12 months. You have an opportunity to take a trip to Europe during the entire
month of June, and you will spend $2,000 traveling. Your apartment will be vacant, but
because of your lease, you must still pay the rent. The cost of taking the trip to Europe
is:
$2,000, because the $500 for your June rent is a sunk cost.
$2,500, because this is your total spending during the month of June.
$1,500, because the June rent is an opportunity cost of traveling that must be
deducted from the explicit cost of the trip.
$2,500, because the June rent is an opportunity cost of traveling and must be added
to the explicit cost of the trip.
Denaro pays $8,000 per month in rent to operate a health club in Memphis. He also pays
$17,000 per month in wages, $3,000 per month in food and supplies, and $1,000 per
month in insurance. All of his costs of production except his insurance and rent can
change if he makes different decisions about his health club production. Denaro’s
monthly sunk costs equal:
You plan to attend a movie on Saturday night. You buy a ticket for $7 and then lose it.
According to marginal analysis, you should:
buy another ticket and attend the movie.
buy another ticket and attend the movie only if your marginal benefit of seeing the
movie is more than $14.
look for the lost ticket.
are the losses associated with failed business ventures.
are an important component of marginal analysis.
are the same as marginal costs.