Package Title: Reading Questions
Course Title: Rainer IS 5e
Chapter Number: 9
Question Type: Multiple Choice
1) Organizations are using social computing in which of the following functions?
a) Marketing
b) Customer Relationship Management
c) Human Resource Management
d) All of these.
2) The web development technique that enables portions of web pages to reload with fresh data
rather than requiring the entire Web page to reload is known as:
a) AJAX
b) RSS
c) Tagging
d) Web 2.0
3) Blogs and wikis fundamentally differ in terms of
a) their size
b) their potential to be shared with the public
c) their ability of users to post content
d) their use of AJAX
4) Facebook is a__________.
a) blog
b) wiki
c) social networking site
d) mash up
5) Customers using social commerce benefit from _____________.
a) greater privacy
b) faster responses from vendors
c) unbiased opinions on products
d) none of the choices is correct
6) The only risk companies face when using social commerce is that customers may post
negative feedback.
7) ____________ act as online intermediaries that harness the power of social networks for
introducing, buying, and selling products and services.
a) Group shopping sites
b) Shopping Communities
c) Social marketplaces
d) Peer-to-peer shopping models
8) All of the rating, reviews and recommendations available through social networking are
unbiased and reviewers are never paid for their reviews.
9) Social computing fosters close customer relationships
10) When comparing market research using social computing as opposed to traditional focus
groups, which of the following statements is true?
a) Social computing generates faster results but is more expensive.
b) Social computing generates faster and cheaper results.
c) Social computing takes longer but is less expensive.
d) Participation by customers is more limited when using social computing.
11) Social computing forces companies to deal with customers reactively as opposed to
proactively.
12) Human Resource departments only use social computing applications for recruiting
purposes.
