Microsoft thought that the initial Xbox was sufficiently different from PS2 that it could charge a
significantly higher price for the Xbox than Sony could charge for PS2. Which of the following
statements is implied by Microsoft’s product positioning?
Microsoft believed that the PS2 was a distant substitute for the Xbox and therefore the
demand curve for Xbox would be elastic. Charging a higher price would enable it to increase
its profits.
Microsoft recognized that the PS2 was a substitute for the Xbox but believed that the
Microsoft name would be sufficient to draw customers away from the PS2 and that customers
would be willing to pay a premium for Microsoft’s product.
Microsoft believed that it had differentiated the Xbox sufficiently to insulate it from
competition. Consequently, it would be able to charge a higher price and increase its profits.
Microsoft believed that the PS2 would soon be phased out by Sony’s PS3; therefore, it could
charge a high price for the Xbox because it had no close substitutes.
If a monopolist‘s marginal revenue is $35 a unit and its marginal cost is $25, then
to maximize profit the firm should continue to produce the output it is producing.
to maximize profit the firm should decrease output.
to maximize profit the firm should increase output.
not enough information is given to say what the firm should do to maximize profit.
The size of a deadweight loss in a market is reduced by
the market price being close to marginal cost.
government legislating a ceiling price.
government legislating a price floor.