44) Best practices during the production stage of a business video do not include
A) keeping your camera still.
B) capturing B-roll footage.
C) framing each shot carefully.
D) using special effects on your camera.
45) During the post-production stage of a business video, you can
A) add transitions between video segments.
B) identify the shots you want to keep and those you want to delete.
C) synchronize the main audio track with the video and record narration.
D) all of the above.
46) Unlike words, visual images have connotative meanings that are consistent across cultures.
47) Including visuals in your report or presentation is a particularly powerful way to
communicate with a culturally diverse audience.
48) Poorly planned visuals are often more noticeable than grammatical errors in the text of your
report.
49) According to the concept of visual symbolism, many shapes and colors have the same
meaning, across a wide variety of cultures.
50) In business presentations, maintaining consistency among your visuals is less important than
impressing the audience with a wide range of special effects.
51) The more decorative elements you can add to a graphic, the more interesting and useful it
will be to the audience.
52) Altering the horizontal or vertical scale on a line graph can profoundly influence your
audience’s perception of the data you present.
53) Use a table to summarize information that would be difficult or tedious to handle in the main
text.
54) Infographics are limited to showing stylized versions of charts and graphs.
55) When preparing numerical tables, you should express all items in a column in the same unit.
56) In line charts showing trends, the vertical axis indicates time or quantity, and the horizontal
axis indicates amount.
57) Generally speaking, a line chart should not contain more than 2-3 lines for comparison.
58) The edge of the bottom section of a surface chart shows the cumulative total for all of the
categories.
59) Bar charts can be used to compare more than one set of data.
60) The deviation bar chart shows variation for a variable over time.
61) Bars in a bar chart should always be aligned horizontally.
62) A Gantt chart is a type of time line chart used to track the progress of a project.
63) A pie chart would provide an effective visual to illustrate how an employee’s time is divided
among different tasks throughout the week.
64) Data visualization is focused on extracting broad meaning from data (rather than on
clarifying individual data points).
65) If you want to illustrate a process or procedure, the best type of visual to use is a flowchart.
66) On a flowchart, diamonds indicate decision points.
67) Drawings, diagrams, and photographs are generally not helpful in business documents.
68) Because of the costs of reproduction, photographs are usually not used in business reports.
69) Using an informative title for a visual, such as “Demand Grows Exponentially,” will make it
easier for your audience to understand the main idea depicted in that visual.
70) In the text of a report, only the most important visuals should be referred to by number.
71) The best place to put a visual is right next to or immediately following the paragraph it
illustrates.
72) A basic principle of design is to maintain ________ or visual parallelism among all the
visuals in a document.
73) ________ refers to decorative elements that clutter documents without adding any relevant
information.
74) A(n) ________ chart specializes in showing how a variable changes over time.
75) A(n) ________ is a poor choice for noticing mathematical trends.
76) ________ charts are a form of line chart with a cumulative effect; all the lines add up to the
top line.
77) A(n) ________ chart can take several forms including grouped, deviation, segmented,
combination, or paired.
78) A(n) ________ is a type of chart that uses symbols instead of words or numbers to portray
data.
79) A(n) ________ ________ chart shows how much time is needed to complete each task in a
given project.
80) A(n) ________ chart is a type of time line chart used to track progress toward completing a
project.
81) The most difficult chart to use to collect numerical data from is the ________ chart.
82) To illustrate the positions, units, or functions of an organization and the way they interrelate,
use a(n) ________ chart.
83) A(n) ________ title on a graphic simply identifies the topic.
84) A(n) ________ title calls attention to the conclusion that ought to be drawn from the data.
85) Along with the title of a visual, the ________ offers additional discussion of the visual’s
content and can be several sentences long.
86) What is “chartjunk”?
87) Briefly describe one way that visuals can be designed to emphasize or deemphasize certain
aspects of the data they present.
88) List at least five types of visuals commonly used to present data in business documents.
Provide an example of a specific task for which one type would be especially useful.
89) In a line chart, what do the vertical and horizontal axes normally illustrate?
90) In designing visuals for business reports, what tasks are best suited for bar charts? List at
least two.
91) How are Gantt charts used in business documents?
92) In preparing a presentation for a local community group, you need to describe the process
your plant uses to manufacture home appliances. What type of visual should you use to describe
the process, and why?
93) List two ways that including too many visuals can distract your audience from the main
points of your message.
94) Briefly explain the difference between descriptive titles and informative titles for visuals, and
provide an example of each.
95) What three questions should you ask in verifying the quality of the visuals you include in
business messages?
96) Define and explain the “visual evolution in business communication.”
97) Discuss six principles to keep in mind when designing visuals regarding the aesthetic and
symbolic aspects of graphic art.
98) What are the “five Cs” to consider when you’re deciding which points to illustrate with
visuals?
99) Identify and discuss the four elements of the production stage for business videos.
100) Explain “data visualization” and give at least one example to support your explanation.