15) A company must decide whether to build a small, medium, or large grocery store. Marketing
research findings indicate a 0.35 probability that demand will be low and a 0.65 probability that demand
will be high. If the company builds a small grocery store and demand is low, the net present value will
be $150,000. If demand is high the company can buy its additional grocery needs from a wholesaler and
realize a net present value of $100,000 or expand and realize a net present value of $120,000. If the
company builds a medium grocery store and demand is low, the net present value will be $175,000; if
demand turns to be high the company could do nothing and realize a net present value of $100,000, or
expand and realize a net present value of $135,000. If the firm builds a large grocery store and demand
is low, the net present value will be $50,000; if demand turns out to be high the net present value will be
$250,000.
a. Develop a decision tree for this problem.
b. Analyze the decision tree and determine which alternative should be chosen.