16) Suppose two firms produce close substitutes such that reducing the price of one product
reduces the quantity demanded of the other. If those two firms merge,
A) they can earn higher profits by continuing to sell both products if the profit gained from
increased sales of one product are greater than the lost profits from reduced sales of the other
product.
B) they will eliminate the less profitable product and sell only one.
C) they will raise prices on both products.
D) they will be unable to earn higher profits because the two products will compete against each
other.
17) In the case of Interstate Bakeries and Continental Bakery, the Justice Department concluded
that
A) the merger of two firms selling close substitutes may lead to higher prices.
B) Interstate Bakeries attempted to drive out Continental by using predatory pricing.
C) a merger between the two companies would save money in production costs, and so would be
good for consumers.
D) Continental attempted to drive out Interstate Bakeries by using predatory pricing.
18) The result of the Interstate Bakeries and Continental Bakery case was that the firms were
A) allowed to merge only if one of the firms sold off some of its divisions.
B) blocked from merging because a merger would have created a monopoly in some locations.
C) fined substantial amounts for engaging in a trust.
D) forced to split up into several smaller firms.