50) Business communicators use a wide range of specialized and private social networks, in
addition to public networks.
51) Communities of practice consist of people who share enthusiasm for a particular product or
activity.
52) Location-based applications link the virtual world of social networking with the physical
world of retail outlets and other businesses.
53) Social media has revolutionized customer service.
54) Peer-to-peer enclaves allow companies to supplement the talents of their employees with
services from one or more external partners.
55) Creating effective social media content in business means taking every opportunity to
promote your company’s products.
56) In general, user-generated content sites have yielded disappointing results for companies that
have used them for business purposes.
57) When you respond to a question posted on a community Q&A site, your answer is nothing
more than a quick fix for a short-term problem.
58) One way to deal with the “fire-hose effect” of social media is to admit that you can’t possibly
handle every update from every potentially interesting and helpful source.
59) One advantage of blogging for business is that it enables you to update content quickly and
easily.
60) One drawback of current blogging software is that it takes a great deal of time to post new
material.
61) Blogs are useful tools for crisis communication.
62) Blogs are an excellent venue for hard-sell sales tactics because they feature a built-in
audience.
63) Without a steady stream of new information, a blog is unlikely to be successful.
64) The Library of Congress is archiving every public tweet from every Twitter user.
65) Business communication uses of microblogging are limited to the publication of brief
updates.
66) The social networking aspect of microblogs makes them good for asking one’s followers for
input or advice.
67) Using hashtags in microblogs makes it easy for people to track topics of interest.
68) The planning phase of developing a wiki doesn’t require a long-term perspective.
69) A well-run wiki encourages participants to edit and improve each other’s work.
70) A wiki is an ideal solution when a company wants to encourage individual effort.
71) ________ ________ is a measure of how effectively a company engages with its various
online stakeholders in a mutually beneficial exchange of information.
72) Online communities of interest that form around a specific product are known as ________
________.
73) ________ ________ are online services that help people and organizations form connections
and share information.
74) According to a recent survey of company executives, ________ now accounts for more than
half of the global reputation of a company or a brand.
75) Social media is expediting the growth of networked or ________ organizations, in which
companies supplement their employees’ talents with services from external partners.
76) A business can use ________ ________ to engage with current and potential customers by
providing free information that’s valuable to online community members.
77) Many companies now seek ________ ________ content as a way to engage their
stakeholders and provide value through shared expertise.
78) ________ have become a popular medium for customer support—enabling employees to
answer questions and offer tips and advice.
79) Viral ________ refers to spreading the word about your company and its products in much
the same way that biological viruses are transmitted from person to person.
80) Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs
and other online sources to see what people are saying about their corporate clients.
81) ________ your blog makes it easier for readers to find your material and easily find
everything you’ve written about a certain topic.
82) The social networking aspects of Twitter suit it for the use of ________ to get answers to
research questions by asking one’s followers for input or advice.
83) ________ ________ is the practice of collecting, filtering, and republishing material on a
particular topic.
84) A ________ is a variation on blogging in which messages are sharply restricted to specific
character counts.
85) The ________ of a wiki is a “safe,” nonpublished section where team members can practice
editing and writing.
86) What are seven guidelines to keep in mind when creating content for business-related social
media?
87) How can businesses use social networking to support collaboration?
88) What is the meaning of the phrase, “anchoring your online presence in your hub”?
89) What is brand socialization? Why is it important in business?
90) What are the three categories of social networks used by businesses and professionals?
91) What role do social networks play in communities of interest, communities of practice, and
brand communities?
92) Briefly explain the differences among user-generated content sites and community Q&A
sites.
93) What is media curation? What is its potential effect on business communication?
94) List at least three advantages of using blogs in business.
95) Identify and discuss four important elements of successful business blogs.
96) Briefly explain the difference between blogging and microblogging.
97) Sharing information via microblogging is fast and easy. How can you maximize
microblogging’s speed and simplicity when you’re using it for business communication?
98) Identify and discuss some of the ways Twitter is being used in business today.
99) How should you adapt the three-step process to wiki writing?
100) Identify and discuss several points that writers must understand before they can be effective
wiki collaborators.