77. (p. 211) The degree to which an organization allows lower level managers to make decisions determines the
degree of decentralization.
78. (p. 211) An advantage of decentralized authority is that those individuals closest to the customers and more
familiar with local conditions make decisions.
79. (p. 211) Centralized authority provides for the delegation of authority to employees who are then better able to
respond to customers’ needs.
80. (p. 212) As a result of rapidly changing markets and global differences in consumer tastes, more firms are
considering centralized authority.
81. (p. 212, figure 8.2) A weakened corporate image is one of the disadvantages of a decentralized business
organization.