Schermerhorn & Bachrach / Exploring Management, 5th Edition Test Bank
21. Netflix turned movie rental into a subscription business; eBay earns revenues by connecting
users of its online marketplace; Google thrives on advertising revenues driven by ever-expanding
Web technologies. These are all examples of __________.
a) process innovations
b) virtual innovations
c) business model innovations
d) green innovations
22. Which of the following types of innovations creates ways to reduce the carbon footprint of an
organization or its products?
a) Reverse innovation
b) Sustainable innovation
c) Commercializing innovation
d) Business model innovation
23. Hyd Inc., a clinical research company, recently introduced videoconferencing. As a result,
employees are rarely required to commute to office. By doing this, Hyd Inc. has considerably
reduced their carbon emissions. This is an example of __________.