19) Pepsi uses advertising to create the impression that Pepsi is superior to any other soft drink.
Pepsi is attempting to
A) differentiate Pepsi from other types of soft drinks.
B) lower the marginal cost of producing for Pepsi.
C) sell less Pepsi so they can raise the price of Pepsi.
D) convince consumers that Pepsi is identical to other soft drinks.
20) When a credit card company offers different services with its card, like travel insurance for
air travel tickets purchased with the credit card or product insurance for items purchased with the
card, the credit card company is trying to
A) create a barrier to entry for competing firms.
B) create a perfectly competitive market in which to sell its credit card.
C) differentiate its credit card from those offered by other companies.
D) shift the demand curve for competing firms to the right.
21) In the mid 1990s, Coke introduced a new soda in the soft drink market. Coke then used a
new advertising campaign to associate the new soda with youth and strength. Coke was trying to
A) shift the demand curve for competing soft drinks to the left.
B) create a perfectly competitive market for soft drinks.
C) maximize its per unit costs through advertising.
D) lower the market price of soft drinks.