A startup firm has developed a prototype for a new-to-the-world product. The product requires
both hardware and software design expertise. The firm has a sufficient number of excellent
hardware designers to support the project but needs an entire software design team in order
to complete the project on schedule. Given its limited financial resources, the firm is
considering outsourcing the software design activity and has identified several suppliers with
strong software design capabilities. However, the firm also is concerned about protecting its
intellectual property. In addition, other startups are beginning to develop competing products
but a dominant design has not emerged and technological uncertainty remains high. What
should the firm do? Apply the strategic sourcing framework and content from the chapter to
support your answer.