48) If you want to create a podcasting channel, plan on using a wide variety of topics and themes
to keep the audience guessing and coming back for more.
49) Printed, hard-copy documents have no place in a court of law.
50) Because each electronic medium has unique requirements, basic communication skills do not
usually transfer from one system to another.
51) Writing “teasers” on microblogging sites can be effective, as long as the payoffs to which
they lead are valuable and legitimate.
52) In a court of law, email messages and other electronic documents can have the same weight
as printed documents.
53) Due to budget constraints, very few employers now monitor employee email.
54) It is illegal for your company to open and read email you send and receive at work.
55) In email, “cc” stands for “confidential copy.”
56) In business-related email messages, it is a good idea to make frequent use of background
colors and colored type to add visual appeal to the text.
57) Respecting the chain of command is an important element of effective email messages.
58) Leaving the subject line out on important email messages will spark your readers’ curiosity
and increase their desire to read your email.
59) An effective email subject line is very short and describes only the general topic of the
message.
60) Spelling, punctuation, and grammar do not matter in email; getting your message out quickly
should be your only concern.
61) Mistakenly clicking “reply all” when sending an email can be career threatening in today’s
technology-driven economy.
62) If you are frustrated that virtually no one responds to your emails, you should set the
message priority to “High” for all the messages you send.
63) Instant messaging is a faster communication tool than email.
64) “Spim” is the term used to describe the IM version of email spam.
65) Website designers use the term informative nomenclature to describe the content, structure,
labeling, and navigational flow of all the parts of a website.
66) Unlike other business presentations, podcasts require little planning and are most effective
when delivered impromptu.
67) Always read from a prepared script when creating podcasts for business.
68) One of the best ways to distribute podcasts is to use a blog that provides supporting
information.
69) Using iTunes to distribute podcasts is unrealistic for most organizations.
70) The completing step is where podcasting differs most dramatically from written
communication.
71) Website authors use the ________ ________ style to cover the most important information
briefly at first and then gradually reveal successive layers of detail.
72) Professional website designers use ________ ________ to create a rewarding experience for
all website visitors.
73) An ________ ________ includes items such as your name, title, company, and contact
information at the end of your email messages.
74) Some email users employ ________ to express emotional nuances in casual or informal
email messages.
75) A potential drawback of instant messaging involves ________ ________ or making sure that
online correspondents are really who they appear to be.
76) Marketers use microblogging systems to send ________ that withhold key information, in
order to attract the attention of current and prospective customers.
77) A(n) ________ is the online equivalent of recorded radio or video broadcasts.
78) ________ systems such as Twitter are being used widely in business for everything from
research to customer service to live backchannels during presentations and conferences.
79) Compositional ________ for electronic media include (among others) conversations,
comments and critiques, orientations, summaries, and narratives.
80) The ________ ________ of an email is important because it helps readers decide whether to
read the message or delete it.
81) In an email message, “cc” refers to not only to the term carbon copy but also to ________
________.
82) The ________ ________ feature of instant messaging enables users to see which people are
at their desks and available to IM.
83) Compared to email, ________ ________ is faster, simpler to operate, and offers fewer
problems with unwanted messages or security and privacy problems.
84) The IM version of email spam is known as ________.
85) A podcasting ________ offers regular recordings on a consistent theme, designed for a wide
public audience.
86) List at least five media that are popular for sending brief business messages.
87) List at least three general situations in which you would send a printed version of a business
message instead of using an electronic medium.
88) Briefly explain the role of compositional modes as they apply to electronic media in the
workplace.
89) What are the characteristics of an effective email subject line?
90) Write an informative subject line for the following email:
From July 6-9 the employee cafeteria will be closed in order to update the electrical system in
the kitchen. Employees may bring their own food and eat in the cafeteria, but no food will be
served on those dates.
91) List at least three drawbacks of using instant messaging in business.
92) Give at least three examples of how podcasts could replace more traditional message formats
in business.
93) When creating podcasts for business, should you script them entirely and read them word-
for-word? Briefly explain your answer.
94) Explain how inappropriate use of email at work can lead to legal problems.
95) Explain how to apply the three-step writing process to instant messages.
96) Explain how information architecture functions as an outline for web design.
97) What is the difference between locating information on a website and finding information in
a report or an email?
98) When you’re writing for the web, what can you do to improve the readability of your online
content?
99) What are emoticons? Why are they controversial in business communication?
100) What opportunities and challenges are associated with the use of instant messaging in the
workplace?