Business Intelligence, 3e (Sharda/Delen/Turban)
Chapter 7 Business Analytics: Emerging Trends and Future Directions
1) Oklahoma Gas & Electric employs a two-layer information architecture involving data
warehouse and improved and expanded integration.
2) In the classification of location-based analytic applications, examining geographic site
locations falls in the consumer-oriented category.
3) In the Great Clips case study, the company uses geospatial data to analyze, among other
things, the types of haircuts most popular in different geographic locations.
4) From massive amounts of high-dimensional location data, algorithms that reduce the
dimensionality of the data can be used to uncover trends, meaning, and relationships to
eventually produce human-understandable representations.
5) In the life coach case study, Kaggle recently hosted a competition aimed at identifying muscle
motions that may be used to predict the progression of Alzheimer’s disease.
6) Content-based filtering approaches are widely used in recommending textual content such as
news items and related Web pages.
7) The basic premise behind social networking is that it gives people the power to share, making
the world more open and connected.
8) Cloud computing originates from a reference to the Internet as a “cloud” and is a combination
of several information technology components as services.
9) Web-based e-mail such as Google’s Gmail are not examples of cloud computing.
10) Service-oriented DSS solutions generally offer individual or bundled services to the user as a
service.
11) In service-oriented DSS, an application programming interface (API) serves to populate
source systems with raw data and to pull operational reports.
12) Data-as-a-service began with the notion that data quality could happen in a centralized place,
cleansing and enriching data and offering it to different systems, applications, or users,
irrespective of where they were in the organization, computers, or on the network.
13) IaaS helps provide faster information, but provides information only to managers in an
organization.
14) The trend in the consumption of data analytics is away from in-memory solution and towards
mobile devices.
15) While cloud services are useful for small and midsize analytic applications, they are still
limited in their ability to handle Big Data applications.
16) Analytics integration with other organizational systems makes it harder to identify its impact
on the organization.
17) One way in which computerization has benefitted organizations is by reducing information
anxiety.
18) ES/DSS were found to improve the performance of new managers but not existing managers.
19) Use of automated decision systems (ADSs) is likely to result in a reduction of middle
management.
20) In designing analytic systems, it must be kept in mind that the right to an individual’s privacy
is not absolute.
21) What kind of location based analytics is real-time marketing promotion?
A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach
22) GPS Navigation is an example of which kind of location based analytics?
A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach
23) What new geometric data type in Teradata’s data warehouse captures geospatial features?
A) NAVTEQ
B) ST_GEOMETRY
C) GIS
D) SQL/MM
24) A British company called Path Intelligence has developed a system that ascertains how
people move within a city or even within a store. What is this system called?
A) Pathfinder
B) PathMiner
C) Footpath
D) Pathdata
25) Today, most smartphones are equipped with various instruments to measure jerk, orientation,
and sense motion. One of these instruments is an accelerometer, and the other is a(n)
A) potentiometer.
B) gyroscope.
C) microscope.
D) oscilloscope.
26) Content-based filtering obtains detailed information about item characteristics and restricts
this process to a single user using information tags or
A) keywords.
B) passphrases.
C) key-pairs.
D) reality mining.
27) Service-oriented thinking is one of the fastest growing paradigms in today’s economy. Which
of the following is NOT a characteristic of service-oriented DSS?
A) reusability
B) substitutability
C) extensibility
D) originality
28) All of the following are components in a service-oriented DSS environment EXCEPT
A) information technology as enabler.
B) data as infrastructure.
C) process as beneficiary.
D) people as user.
29) Which component of service-oriented DSS can be defined as data that describes the meaning
and structure of business data, as well as how it is created, accessed, and used?
A) application programming interface
B) analytics
C) operations and administration
D) metadata management
30) Which component of service-oriented DSS can be described as a subset of a data warehouse
that supports specific decision and analytical needs and provides business units more flexibility,
control, and responsibility?
A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts
31) Which component of service-oriented DSS can be described as optimizing the DSS
environment use by organizing its capabilities and knowledge, and assimilating them into the
business processes?
A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts
32) Which component of service-oriented DSS includes such examples as optimization, data
mining, text mining, simulation, automated decision systems?
A) application programming interface
B) analytics
C) operations and administration
D) metadata management
33) Which of the following is true of data-as-a-Service (DaaS) platforms?
A) Knowing where the data resides is critical to the functioning of the platform.
B) There are standardized processes for accessing data wherever it is located.
C) Business processes can access local data only.
D) Data quality happens on each individual platform.
34) Which of the following offers a flexible data integration platform based on a newer
generation of service-oriented standards that enables ubiquitous access to any type of data?
A) EAI
B) EII
C) IaaS
D) ETL
35) When new analytics applications are introduced and affect multiple related processes and
departments, the organization is best served by utilizing
A) business flow management.
B) multi-department analysis.
C) process flow analysis.
D) business process reengineering.
36) Research into managerial use of DSS and expert systems found all the following EXCEPT
A) managers spent more of their time planning.
B) managers saw their decision making quality enhanced.
C) managers spent more time in the office and less in the field.
D) managers were able to devote less of their time fighting fires.
37) Why do analytics applications have the effect of redistributing power among managers?
A) The more information and analysis managers have, the more power they possess.
B) Sponsoring an analytics system automatically confers power to a manager.
C) New analytics applications change managers’ job expectations.
D) New analytics systems lead to new budget allocations, resulting in increased power.
38) Services that let consumers permanently enter a profile of information along with a password
and use this information repeatedly to access services at multiple sites are called
A) consumer access applications.
B) information collection portals.
C) single-sign-on facilities.
D) consumer information sign on facilities.
39) Which of the following is true about the furtherance of homeland security?
A) There is a lessening of privacy issues.
B) There is a greater need for oversight.
C) The impetus was the need to harvest information related to financial fraud after 2001.
D) Most people regard analytic tools as mostly ineffective in increasing security.
40) Which of the following is considered the economic engine of the whole analytics industry?
A) application developers and system integrators
B) analytics user organizations
C) analytics industry analysts and influencers
D) academic providers and certification industries
41) In the opening vignette, the combination of filed infrastructure, geospatial data, enterprise
data warehouse, and analytics has enabled OG&E to manage its customer demand in such a way
that it can optimize its ________ investments.
42) A critical emerging trend in analytics is the incorporation of location data. ________ data is
the static location data used by these location-based analytic applications.
43) The surge in location-enabled services has resulted in ________ mining, the analytics of
massive databases of historical and real-time streaming location information.
44) The Radii mobile app collects information about the user’s habits, interests, spending
patterns, and favorite locations to understand the user’s ________.
45) Predictive analytics is beginning to enable development of software that is directly used by a
consumer. One key concern in employing these technologies is the loss of ________.
46) Collaborative filtering is usually done by building a user-item ratings matrix where each row
represents a unique user and each column gives the individual item rating made by the user. The
resultant matrix is a dynamic, sparse matrix with a huge ________.
47) ________, which stands for Asynchronous JavaScript and XML, is an effective and efficient
Web development technique for creating interactive Web applications.
48) ________ (IaaS) promises to eliminate independent silos of data that exist in systems and
infrastructure and enable sharing real-time information for emerging apps, to hide complexity,
and to increase availability with virtualization.
49) IaaS, AaaS and other ________-based offerings allow the rapid diffusion of advanced
analysis tools among users, without significant investment in technology acquisition.
50) A major structural change that can occur when analytics are introduced into an organization
is the creation of new organizational ________.
51) When an organization-wide, major restructuring is needed, the process is referred to as
________.
52) A research study found that employees using ADS systems were more ________ with their
jobs.
53) Analytics can change the way in which many ________ are made by managers and can
consequently change their jobs.
54) As face-to-face communication is often replaced by e-mail, wikis, and computerized
conferencing, leadership qualities attributed to physical ________ could become less important.
55) Location information from ________ phones can be used to create profiles of user behavior
and movement.
56) For individual decision makers, ________ values constitute a major factor in the issue of
ethical decision making.
57) Firms such as Nielsen provide ________ data collection, aggregation, and distribution
mechanisms and typically focus on one industry sector.
58) Possibly the biggest recent growth in analytics has been in ________ analytics, as many
statistical software companies such as SAS and SPSS embraced it early on.
59) Analytics industry analysts and ________ include professional organizations that provide
advice to analytics industry providers and users.
60) Southern States Cooperative used analytics to prepare the customized catalogs to suit the
targeted ________ needs, resulting in better revenue generation.
61) How does Oklahoma Gas and Electric use the Teradata platform to manage the electric grid?
62) How do the traditional location-based analytic techniques using geocoding of organizational
locations and consumers hamper the organizations in understanding “true location-based”
impacts?
63) In what ways can communications companies use geospatial analysis to harness their data
effectively?
64) Describe the CabSense application used by the New York City Taxi and Limousine
Commission.
65) What are recommender systems, how are they developed, and how is the data used to build a
recommendation system obtained?
66) Web 2.0 is the popular term for describing advanced Web technologies and applications.
Describe four main representative characteristics of the Web 2.0 environment.
67) What is mobile social network and how does it extend the reach of popular social networks?
68) What is cloud computing? What is Amazon’s general approach to the cloud computing
services it provides?
69) Data and text mining is a promising application of AaaS. What additional capabilities can
AaaS bring to the analytic world?
70) Describe your understanding of the emerging term people analytics. Are there any privacy
issues associated with the application?