41. The most rudimentary form of issue identification entails
a. subscribing to a news clipping service.
b. subscribing to a forecasting
service.
c. assigning a member of the organization to continuously scan a variety of publications.
d. relying on the staff of the public affairs office to scan the
environment.
42. The immediate result of environmental scanning is
often
a. identification of emerging issues.
b. publication of an in-house newsletter that is distributed throughout the
company.
c. publication of a list of emerging issues for internal and external
stakeholders.
d. resolution of some issues.
43. All of the following are predictors of social change
EXCEPT:
a. leading events.
b. leading authorities.
c. leading
crises.
d. leading organizations.
44. An emerging issue is characterized by all of these
EXCEPT:
a. the terms of the debate are clearly
defined.
b. the issue deals with matters of conflicting values and
interest.
c. the issue is often stated in value-laden
terms.
d. trade-offs are
inherent..
45. Which of the following is not one of Molitor’s leading
forces?
a. leading events
b. leading literature
c. leading economic indicators
d. leading
political
jurisdictions
46. The most important thing in issue identification is
a. selection of the proper sources to
scan.
b. assigning the right person to scan the
environment.
c. identification of stakeholders with power, legitimacy, and urgency.
d. getting the people who are confronted with new issues in touch with top
managers.
47. Key questions proposed to use in analyzing issues includes all of the following
except
a. who is affected by the
issue?
b. who is in a position to exert influence on the issue?
c. who can best afford to resolve the
issue?
d. who ought to care about the
issue?
48. Questions and dimensions can be used to rank or prioritize issues. Which of the following is not included?
a. likelihood of occurrence
b. impact on the organization
c. how much impact will it
have
d. knowledge of the business
49. The next stage of formalization beyond having a single person managing issues is
a. hiring outside consultants to handle the
process.
b. organizing a new and independent department specifically to manage issues.
c. appointing an assistant to help with the administrative details of categorizing issues and publishing the in–house
newsletter.
d. assigning the issues management function to a team, usually within the public affairs
department.
50. The evaluation, monitoring, and control of issues involves
a. continual control of responses to ensure that they remain on
track.
b. extensive cost/benefit
analyses.
c. deciding what to do about the issues the finn
faces.
d. appointing a separate team within the public affairs office to perform the control
function.
51. Which of the following is not a stage in the issues development
process?
a. felt
need
b. resolution
c. media
coverage
d. regulation
52. Issues management today can be considered a subset of the activities
of
a. public affairs
departments.
b. strategic planning
staffs.
c. public relations
departments.
d. various ad hoc
committees.
53. Companies that adopt issues management processes typically
develop
a. better
reputations.
b. more expertise in identifying issues.
c. better relationships with internal
stakeholders.
d. more ethical behavior among their employees.
54. The best stage at which to address a developing issue is at
the:
a. felt need
stage
b. media coverage
stage
c. leading political jurisdictions adopt policies stage
d. regulation and litigation stage.
55. The case that is generally agreed to have “made” crisis management is
the
a. Ford/Firestone tire tread separation
case.
b. Johnson
&
Johnson/Tylenol case.
c. Enron
scandal.
d. Exxon Valdez oil spill.
56. When Tiger Woods crashed his Cadillac Escalade into a fire hydrant and a tree, he made several errors in
managing
that crisis. Which of the following is not one of his
mistakes?
a. waiting too long to issue a
statement
b. mnning from the
tmth
c. hiding away
d. issuing a
statement
57. Which of the following is not one of the four stages of a
crisis?
a. prodromal
stage
b. acute crisis
stage
c. chronic crisis
stage
d. crisis regulation
stage
58. The crisis resolution stage is
a. the first stage of managing a crisis
b. cannot overlap other
stages
c. defmed in duration
d. the goal of crisis
management
59. All of the following are part of the Ten Steps of Crisis Communication
except:
a. Identify crisis communication team
b. Train
spokesperson
c. Keep arm’s length from your
audience
d. Be prepared to ride out the
storm
60. The companies that stood out for their excellent handling of the Hurricane Katrina crisis in 2005
were:
a. Ace Hardware and Pella
Windows
b. Wa!Mart and Horne
Depot
c. Lowe’s and
Publix
d. McDonald’s and Burger
King
Provide
a short answer to each of these
questions.
Be sure to fully explain your
answer.
61. Distinguish between issues management and crisis
management.
62. Discuss what personal stakes managers might have in issues
defmition.
63. Explain how issues management is related to corporate public policy and enterprise-level
strategy.
64. Explain how the ranking and prioritization of issues would occur.
65. Describe the issues development
process.
66. Describe what “stakeholder integration techniques”
are.
67. Describe some of the major differences between issues
management
and crisis
management.
68. What differentiates a crisis from a
problem?
69. Discuss some of the relevant considerations when forming a crisis
team.
70. Why is it so important to tell the truth in crisis situations?
71. Using an enterprise-level strategy perspective, evaluate Johnson
&
Johnson’s actions in response to the
Tylenol
CflSlS.
72. Describe and give examples of each of the seven types of
crises.
73. Compare and evaluate the four crisis management stages and Business Week’s five-step
model.
74. Evaluate the actions taken by Schwan Sales Enterprises, Inc. that allowed it to successfully manage its crisis
with
the ice cream it
produced.
75. Explain why having a prepared plan for dealing with crises is so
important.